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Eliza '
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Other

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ANALISIS STRUKTUR, PERILAKU, DAN KINERJA PEMASARAN IKAN PATIN SALAI DI KECAMATAN XIII KOTO KAMPAR KABUPATEN KAMPAR Rahmadani '; Novia Dewi; Eliza '
Indonesian Journal of Agricultural Economics Vol 7, No 1 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.1.32-45

Abstract

The research was conducted at November 2015 in processing center time after harvest Koto Mesjid village, Pulau Gadang village and in some market, the marketing purpose is Kuok market, and Air Tiris market. The purpose of the research was to know marketing path, market structure, market conduct, and market performance. Market structure approach are usingmarket share analysis, CR4 (Concentration Ratio for Biggest Four), Hirschman Herfindahl Index,and Barrier to Entry. Market conduct approach is using descriptif qualitatif analysis about the market that become research object. While market performance approach is using marketing margins analysis in this case based on the concept of the product reference.Respondent in this research was smoke catfish stake holder, and saleswith respondent totally 35 respondent people. This research used survey method. The result of this research showed that structure of market smoke catfish Pangasius Sutchi in Kampar regency at perfect market competition. Result of CR4 (Concentration Ratio for Biggest Four) showed that concentration rasio highest was retailer 34,64 % by IHH average 0,1242. Average value of Minimum Effisiency of Scale (MES) highest is 13,41 %. The marketingmargin value for distributor Rp 7.235/kg, for agency was Rp 7.778/kg and for retailer was Rp 12.250/kg.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN BUAH DI PASAR ARENGKA ( PASAR TRADISIONAL DAN GIANT HYPERMARKET (PASAR MODREN) DI KECAMATAN TAMPAN KOTA PEKANBARU Eliza '; Ery Sayamar; Cory Kaswita
Indonesian Journal of Agricultural Economics Vol 2, No 1 (2011)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.2.1.15-34

Abstract

This research was conducted in Arengka Market and Giant Hypermart Pekanbaru. Theobjective of this research is to analyze the influence of cultural, personal, social andpsychological factors on consumer decision in purchasing fruits and to identify thedominant factors in influencing consumer to buy fruits in the markets. Research wascarried out for 6 months, from August until December 2010. Cultural factors weremeasured from buying habits, social factors were measured from the number of familymember and frequency of purchasing fruit in the markets. Personal factors weremeasured from the selection of the shops place and location, income and expenditure onfruits. The research results show that cultural factors do not influence the consumerpurchasing decision, while social, personal, and psychological factors affect consumerdecision in purchasing fruits. Among these factors, personal and psychological factorsare dominant factors influencing the consumer purchasing decision.Key words: fruit, traditional market, modern market
PENGARUH FAKTOR PRODUKSI TERHADAP PRODUKSI KELAPA HIBRIDA POLA PLASMA DI KABUPATEN INDRAGIRI HILIR Eliza '; Suardi Tarumun; Yusmini '
Indonesian Journal of Agricultural Economics Vol 1, No 01 (2010)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.1.01.%p

Abstract

The purposes of this research were to identify : 1) impact of production factors, (plantation area,fertilizer, pesticide, number of trees, and labor) on production of coconut nucleus estate, 2)return to scale of coconut nucleus estate, 3) efficiency of production factors used, and 4)farmers’ problems in managing business. This research was conducted in Pulau BurungRegency, Indragiri Hilir District, the only Nucleus Estate of hybrid coconut tree program inIndonesia. Primary data were collected from 90 respondents. Results showed that productionfactors of fertilizer and labor significantly affected production of coconut trees withdetermination coefficient of 79,3 %. Each of these factors influenced the production at differentrate. Total coefficient of production elasticities was 1.307, indicated that production process wasin the area of increasing to scale. However, because marginal product value were 0,081 forfertilizer and 0,193 for labor, further increase of production factor use is not economicallyfeasible. This is due to coconut price which is much less than market price. The farmers’problems are lack of capital to support production, high prices of inputs while coconut price islow. The research recommended that government increases support in term of input subsidies,community development and partnership, farmer credit scheme with low interest, and review ofcurrent predetermined and regulated price of fresh coconut.
Co-Authors Ahmad Rifai Andeska ' Ari Sumantri Arif Suganda Cory Kaswita Devi Wulan Suci Eka Sunarya Putri Eri Sayamar Ermi Tety Ery Sayamar Evy Maharani Fajar Restuhadi Febrinawati ' Hamdani ' Hira Masesy Yolanda Jumar ' Kausar ' Leny Surya Hutami Nainggolan Muhammad Abror Nasidah ' Nooky Anggita Sari Novia Dewi Novrianto ' Rahmadani ' Res Tarida Feberina Reza Adres Novera Rista Hardi Priyana Sabam Mael Beri M Sakinah Rahmadhani Shorea Khaswarina Sitri Ningsih Sri Indayah Handayani Suardi Tarumun Susy Edwina Vivin Mayang Sari Yusmini '