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Eliza '
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Other

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Pengaruh Subsektor Perkebunan Terhadap Pertumbuhan Ekonomi Di Kabupaten Kampar Hira Masesy Yolanda; Suardi Tarumun; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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The purpose of this study is to identify which sub sector basis in Kampar district and see a shift, competitiveness and growth profiles in the sector and sub-sector economy in Kampar district. The types of data that used are secondary data (time series) between 2002 until 2011. Secondary data obtain from relevant government agencies such as the regional gross domestic product (PDRB), the data of production area and amount of production in Kampar district. Obtained data were collected, tabulated and analyzed in with the relevant theory, such as Location Quotient (LQ) method, in LQ analysis, there are localization and specialization’s analysis., Dynamic location Quotient (DLQ), shift share analysis and area’s growth profile. The Location Quotient method was used to know is farm’s subsector is basis subsector in Kampar district, localization was used to know the level of farm’s activity distribution in Kampar district and the level of specific commodity’s distribution in Riau province. Dynamic location Quotient was used to know position changes of an economics sector in the future, analysis shift share was used to see the friction of competitiveness sector and economy subsector in Kampar district and growth area’s profile the purpose is to identify the growth of PDRB’s economy sector in Kampar district within specific time period, by expressing the percentage change in the growth component’s proportional to the share of the growth areas. Keywords: basis sector, growth of economy, competitiveness, growth profile
PENGARUH PERSEPSI NILAI KONSUMEN TERHADAP MINAT BELI PRODUK PRIVATE LABEL LOTTE MART DI KOTA PEKANBARU Vivin Mayang Sari; Eliza '; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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The purpose of this study was 1) to determine the Effect of Costumer Perceived Value Against Intention To Buy Private Label Lotte Mart in the city of Pekanbaru and 2) identify dominant variables affecting intention to buy. After doing a literature review and hypothesis formulation, the primary datais obtained by spreading questionaries to 50 respondents who met the criteria,which are obtained using purposive sampling technique. Then the data is analyzed both quantitatively and qualitatively. Qualitative analysis is the interpretation  of the data obtained in the field and analysis of open answers given by the respondents, whereas the quantitative analysis include: validity test, reliability test, the classic assumption test, multiple linear regression analysis, F-test, t-test, and analysis coefficient of determination. The result of this study shows that brand loyalty (X2), perceived price (X3), and perceived quality (X4) proved significantly affect intention to buy (Y). Perceived quality affect the consumer intention to buy higher than the effect of perceived price and brand loyalty with a regression coefficient of 0.551 significant at the 0.013 level.   Keywords: Costumer Perceived Value, Private Label, and Intention To Buy
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN PESTISIDA DI UD. AGRIMART SEJAHTERA KOTA PANGKALAN KERINCI KABUPATEN PELALAWAN Ari Sumantri; Susy Edwina; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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This research aims to: (1). Determine the marketing mix that influence the consumers’ decisions in purchasing pesticides at UD. Agrimart Sejahtera in Pangkalan Kerinci. (2). Determine the constraints faced by UD. Agrimart Sejahtera in marketing the pesticides products.  In this research, 50 respondents has been selected through purposive sampling that would be interviewed, then analyzed descriptively and used likert scale. To answer the first goal, it has been analyzed descriptively and used likert scale. To answer the second goal, it has been done through interview at UD. Agrimart Sejahtera in Pangkalan Kerinci. The result of the research shows: (1). Overall the consumers’ decision in purchasing the pesticides at UD. Agrimart Sejahtera got an average value 195.12 that was included in “agree” categories, the consumers were agree with the marketing mix exsisted at UD. Agrimart Sejahtera with variable products, prices, places, promotions and services. (2). The constraints faced by UD. Agrimart Sejahtera: (a). Constraints in limiting some pesticides product brand from several distributors. (b). Price fluctuations constraints from distributors. (c). Promotion constraints.   Keywords:Marketing mix, buying decision, pesticide product
ANALISIS PEMASARAN KARET POLA SWADAYA DI KECAMATAN PANGKALAN KURAS KABUPATEN PELALAWAN Nooky Anggita Sari; Evy Maharani; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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Agriculture Marketing is all commerce agent activities who connective the movement of agriculture food materials processed and raw material and also supply and demand, strarting from agriculture conducting until to final consumer, where this activities have an effect on to farmer, comission agent and factory. The purposes of this research are to analyse: rubber marketing channel, margin, and efficiency at self-supporting farmers in Pangkalan Kuras District Pelalawan Regency. This research started from February 2015 till July 2015. The research method who used in this research is survey method. The samples in this research used purposive sampling method with criteria of  rubber crop age ranging from 17-19 years old. Intake of sample to compiler and rubber factory used snowball sampling method by following it marketing channel. The result showed that only there were one marketing channel at self-supporting pattern that was from farmer - small compiler/agent - big compiler - factory. Ojol price buy which have been accepted by self-supporting rubber farmers equal toRp.6.172,32/Kg. Total value of margin marketing equal to Rp.1.527,68/Kg with total cost of marketing equal to Rp.1.538,83/Kg and marketing efficiency equal to 19,98 percent.   Keywords:Self-supporting pattern, marketing channel, margin, efficiency.
EVALUASI KONSUMEN TERHADAP ATRIBUT PRODUK BAURAN PEMASARAN JAMUR TIRAM PUSAT BUDIDAYA JAMUR RIAU (PUSDAMURI) Novrianto '; Fajar Restuhadi; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 1 (2015): Wisuda February 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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The purpose of this study was to identify and analyze attributes of oyster mushroom product. And to analyze  the importance and performance of mix product attribute of oyster mushroom marketing. The experiment was conducted in Business Center Unit of Riau Mushroom Cultivation (Unit Usaha Pusat Budidaya Jamur Riau (Pusdamuri). Questionnaires were conducted in a place that became the location Pusdamuri oyster mushrooms marketing. The method that used to determine the respondents  is  non-probability sampling. Then continued with convenience sampling.  The result showed that the results of Importance of Performance Analisys there are three attributes in Quadrant I (top priority). The attribute is the price, packaging design and availability. In Quadrant II, (feat maintain) there are six attributes, first taste, second nutritional value, benefit, color, location, and last  advertising and promotion. Attributes that are in Quadrant III (low priority) are the shelf life, the content (volume) of packaging and packaging labels. In Quadrant IV (redundant) there are two attributes, namely size and customer service. Based on Customer Statisfaction Index (CSI), CSI is known that the value of 70.67% in the range of 66% - 80.99% which means that the respondent has satisfied the performance conducted by Pusdamuri (Centre for Mushroom Cultivation Riau). Consumers activities in purchase of oyster mushrooms can be used as input for producers and retailers to adjust to the demand (conformance to requirment).   Keywords: product attributes, Importance Performance Analisys,CSI
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI LADA DI INDONESIA Hamdani '; Ermi Tety; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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The purpose of this research are: (1) to know growth of Indonesia’s pepper in the supply and demand on 1990-2013 periods; (2) to analyze the factors who influencing on production of pepper in Indonesia. Analysis method used simultaneous equation with time series data from 1990 till 2013. The results showed that demand and supply of Indonesia’s pepper growth 2,97 percent and 1,00 percent in annual. Demand growth influenced by manufacturing sector and trade, hotel, and restaurant sector. Determinant coefficient (R2) of pepper production is 0,86, F value is 20,16 and dh statistic is -0,81. Production of Indonesia’s pepper significantly influenced by price of Indonesia’s pepper, export of Indonesia’s pepper, interest rate, and production of Indonesia’s pepper previous year. Price of Indonesia’s pepper isn’t responsive in short run and responsive in long run, whereas other variables aren’t responsive in short run and long run.     Keywords: Pepper, Production Factors, Supply and Demand
Strategi Pemasaran Agroindustri Umkm Tenant Inkubator Agribisnis Universitas Riau Muhammad Abror; Ahmad Rifai; Eliza '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
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The purpose of this study was to analyze the marketing mix, identifying strengths, weaknesses, opportunities and threats in the marketing of pineapple chips, agroindustry marketing strategy agribusiness UMKM incubator tenants University of Riau. The method used in this research is a case study with a sample of 10 entrepreneurs. The results showed that the product consisted of pineapple chips of various sizes ranging from size 100 grams, 125 grams, 150 grams, 200 grams and bulk packaged in plastic containers and packaging boxes. The selling price of pineapple chips varies from Rp. 10,000 to Rp. 25.000 according to the packaging used. Distribution Marketing pineapple chips was focused on the local area that is Pekanbaru, Perawang, Danau Bingkuang but occasionally also carried into the field of marketing. Promotion done yet continuous pineapple chips businessmen, entrepreneurs simply do promotions with direct interaction to consumers, in addition to the promotion of the use of brochures and mass media do only a few businessmen, entrepreneurs also take advantage of the promotion through government assistance by following the bazaar and exhibitions. Marketing strategy pineapple chips to do is strengthen the brand or product brand, maximize product quality so as to penetrate the market, make loans to banks, in cooperation with other regional traders and standardized products. Keywords: Agroindustry, Marketing Mix, Marketing Strategies
Analisis Perilaku Konsumen Terhadap Pembelian Jamur Tiram di Kota Pekanbaru Eka Sunarya Putri; Eliza '; Evy Maharani
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 2 (2014): Wisuda Oktober 2014
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This research was conducted in the city of Pekanbaru which aims to analyze the attitudes and behavior of consumers towards products of oyster mushroom in the city of Pekanbaru. The method of analysis used in this study refers to analytical techniques in the reasoned action theory, the model developed by Fishbein. Purchase product attributes oyster mushroom is the price, taste, size, texture, nutritional content, health benefits and obtained easily. In the analysis of consumer confidence towards the oyster mushroom show attributes of health benefits and nutritional content are the main factor in buying products of oyster mushrooms followed by factor of texture, flavor, size. While the results of the evaluation of substances attribute analysis are the main factor in the purchase of mushrooms followed by factor of health benefits, flavor and texture. Consumer attitudes toward the oyster mushroom is good or fairly good, its value is 23.72.  Consumer confidence shows the influence of subjective norm referent (legality of the product and all people around) there arises on purchasing decisions oyster mushrooms.  Consumer behavior in purchasing products of oyster mushrooms showed positive results the value is 710.70. This means that the purchasing of oyster mushrooms is good, personality characteristics and self-concept of consumer in placing the products of oyster mushroom are positive by the manufacturer.   Keywords: Consumer, Behavior, Attitudes, Oyster Mushrooms, Fishbein.
DISTRIBUSI PENDAPATAN PETANI KELAPA SAWIT POLA PLASMA DI DESA KERUBUNG JAYA KECAMATAN BATANG CENAKU KABUPATEN INDRAGIRI HULU Nasidah '; Eliza '; Ermi Tety
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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The purpose of this research is to know the structure and sources of palm oil farmers’income pattern of plasma in Kerubung Jaya village of Batang Cenaku district of Indragiri Hulu regency, know the distribution and lameness of income the palm oil farmers patern of plasma in Kerubung Jaya village of Batang Cenaku district of Indragiri Hulu regency. The research method used was survey with the sample taken used by Slovinand Proportionalrandom sampling. The sample of research was 87 farmers pattern of plasma. Analysis ofthe data used the Gini Index Ratioand the Lorenz Curve. The results showedthat, farmers’ incomes tructure of the sample consists of the agricultural sector (80.28%) and non-agriculture (19.72%) and the source of the sample farmers' income derived from the principal revenue (oil palm plantations) and there venueside (oil palm non plasma, non official employees, trade, employers, services, and others). Distribution and sample farmers' income in equalityis relatively low (quite evenly), with a ratio Gini index value of 0.15 for oil palm plantations patters of  plasma and 0.26 for total income, which both line of Lorenz Curve approaching the diagonal line (line equalization).   Keywords:Palm Oil, Kerubung Jaya, The Structure of Income, Income Distribution.
ANALISIS BAURAN PEMASARAN JAMUR TIRAM DI KOTA PEKANBARU Sabam Mael Beri M; Eliza '; Fajar Restuhadi
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
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The research aims to figure out the characteristic of Oyster Mushroom in Pekanbaru, the level of belief, consumers’ importance and consumers’ attitude on marketing mix of Oyster Mushroom in Pekanbaru. The research was carried out on Limbungan street BPD Complex in Rumbai Pekanbaru. This research used primary data that was gained from interview and secondary data that was gained from Board of Statistic Center and other references, and then those data were analayzed by using validity and reliability test, importance and belief level, cartesian diagram, Multiattribute Fishbein. The result showed that the biggest number of consumers’ chracteristicswere in productive age41-50 years old, female, mostly in S1 and High School as the educational level, and jobs were housewife and private employee, with 2-3 children, with income range between Rp. 3,000,000-Rp.5,000,000/month, and have been subscribing for 4-6 months. The attributes of Oyster Mushroom producer with above the average level of belief were the affordable price, discount, reachable location, packaging, texture, benefit, nutrients, and expiry. The attributes with below the average level of belief were the price that was cheaper than other types of mushroom, parking area, the street condition, hygiene and the place comfortability, promotion in newspaper and billboard. The attributes of Oyster Mushroom producer with above the average level of importance were affordable price, discount, reachable location, good street condition, hygiene, and the place comfortability, product availibility, texture, benefit, nutrients, and expiry. The consumers’ attitude toward the Oyster Mushroom producer according to the scale score was 436.2273it was located in “a bit agree scale of measurement” (5), therefore the consumers’ attitude in the research was chategorized as “a bit agree” in scale of measurement.   Keywords:Oyster Mushroom, marketing mix, consumers,attributes, attitude.
Co-Authors Ahmad Rifai Andeska ' Ari Sumantri Arif Suganda Cory Kaswita Devi Wulan Suci Eka Sunarya Putri Eri Sayamar Ermi Tety Ery Sayamar Evy Maharani Fajar Restuhadi Febrinawati ' Hamdani ' Hira Masesy Yolanda Jumar ' Kausar ' Leny Surya Hutami Nainggolan Muhammad Abror Nasidah ' Nooky Anggita Sari Novia Dewi Novrianto ' Rahmadani ' Res Tarida Feberina Reza Adres Novera Rista Hardi Priyana Sabam Mael Beri M Sakinah Rahmadhani Shorea Khaswarina Sitri Ningsih Sri Indayah Handayani Suardi Tarumun Susy Edwina Vivin Mayang Sari Yusmini '