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SEGMENTASI PASAR PENGGUNA JASA ANGKUTAN KERETA API PERKOTAAN TANAHABANG-SERPONG Pradono, Pradono; Miharja, Miming; Meindra, Awang
Jurnal Transportasi Vol 11, No 2 (2011)
Publisher : Jurnal Transportasi

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Abstract

KRL transport operator should be able to create specific products in order to answer the demands and needs of service users. This study aims to determine market segmentation and positioning of the user of KRL Tanahabang-Serpong line based on class of service. Analyses were performed using the methods of K-Means Cluster and correspondence analysis. The results suggest that the market of KRL Tanahabang-Serpong line can be divided into 3 segments, namely segment of the upper class which is not too concerned with price, segment of the middle-class which is realistic on price, and segment of lower class which is oriented on price only. From the mapping results of the users perception of the KRL services, it is found that there is an associative relationships of the product image in the minds of consumers, namely KRL Express - Fast and On Time, KRL Economy with AC - Comfortable and Affordable, and KRL Economy - Cheap.Keywords: KRL, market segmentation, perceptual maps, product image.
SHORT TERM ACTIVITY ADAPTATION DECISION OF MOBILE PROFESSIONAL: GENDER DIFFERENCES ON TRAVEL IMPACT OF SMART PHONE ADOPTION Christin, Gloriani Novita; Tamin, Ofyar Z.; Santosa, Idwan; Miharja, Miming
Prosiding Forum Studi Transportasi Antar Perguruan Tinggi Vol 2 No 2 (2015): Prosiding Forum Studi Transportasi antar Perguruan Tinggi
Publisher : FSTPT Indonesia

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Abstract

Understanding individual travel behaviour in urban space is essential for transportation planning. Considering that most of travel is a derived demand from the need to engage in activities, hence predicting individual responses, particularly gender role on short term activity adaptation decision is effective in understanding the relationship between travel behaviour and daily activity. In the information era, widespread adoption of smartphones, which is the result of convergence of Information and Communication Technology, potentially influences activities of mobile professionals. They use smart phone as a tool to improve the productivity and to assure the efficiency of their “travelling” as a part of their daily mobile work. Result of survey, which consists of interviews and simulation using stated adaptation in the Greater Jakarta Area provides basic pattern of response by gender that occur when information was received during implementation of activities. The proposed rule is a potentially valuable concept to predict changes in planned activity schedules as a function of unexpected event.
SEGMENTASI PASAR PENGGUNA JASA ANGKUTAN KERETA API PERKOTAAN TANAHABANG-SERPONG Pradono, Pradono; Miharja, Miming; Meindra, Awang
Jurnal Transportasi Vol 11, No 2 (2011)
Publisher : Jurnal Transportasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.412 KB) | DOI: 10.26593/jt.v11i2.449.%p

Abstract

KRL transport operator should be able to create specific products in order to answer the demands and needs of service users. This study aims to determine market segmentation and positioning of the user of KRL Tanahabang-Serpong line based on class of service. Analyses were performed using the methods of K-Means Cluster and correspondence analysis. The results suggest that the market of KRL Tanahabang-Serpong line can be divided into 3 segments, namely segment of the upper class which is not too concerned with price, segment of the middle-class which is realistic on price, and segment of lower class which is oriented on price only. From the mapping results of the users perception of the KRL services, it is found that there is an associative relationships of the product image in the minds of consumers, namely KRL Express - Fast and On Time, KRL Economy with AC - Comfortable and Affordable, and KRL Economy - Cheap.Keywords: KRL, market segmentation, perceptual maps, product image.
Mengatasi Masalah Parkir di Ibu Kota: Alternatif Solusi Miharja, Miming
Journal of Regional and City Planning Vol 8, No 3 (1997)
Publisher : Center for Research and Community Services ITB

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Abstract

As one of the promising tools within the traffic management schemes, parking control still need further research especiallu for its implementation in the developing countries city such as Jakarta. Specific characteristic of its physical, social, and economical nature need careful consideration before implementing parking control policy such as Rancangan Peraturan Daerah (Raperda) Perparkiran which apply the tariff variation system. This approach seems to hard to be implemented for this approach suffer from ‘the lack of good acceptance’ by the whole economic range of Jakarta people. So that, this article discusses some possible alternatives for parking control in Jakarta from the point of view. By discussing the advantages and disadvantages of each of the alternatives, hopely readers can be introduced to some of the possible alternative solutions.
UNRAVELING THE COMPLEXITY OF PUBLIC TRANSPORT GOVERNANCE IN URBANIZED AREA: CASE STUDY OF YOGYAKARTA URBANIZED AREA Devi, Mutiasari Kurnia; Miharja, Miming; Furqan, Alhilal
Built Environment Studies Vol 5 No 2 (2024)
Publisher : Department of Architecture and Planning, Faculty of Engineering, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/best.v5i2.18608

Abstract

Transport governance has become an increasingly significant aspect of transport research. In urban areas, the institutional problems become more complex since they involve actors across administrative regions, not to mention institutional fragmentation, where actors need to have the capabilities to build good coordination between institutions. In addition, Indonesia currently has weak institutional capacity in public transportation planning and policy. This can hinder the development of effective and efficient public transportation. This paper elaborates on the complexities of public transportation planning in the Yogyakarta Urbanized Area (YUA) by unraveling the distribution of responsibilities and coordination mechanisms across governance levels. To fulfill this objective, we conduct interviews with policy-makers and stakeholders involved in public transport policy-making. Unclear roles, limited financial and human resources, and the lack of a clear institution responsible for public transport arrangements within YUA are constraints to achieving successful public transport planning in YUA. However, YUA has a typical polycentric governance system involving multiple actors in the public transport policy-making process, aggravating the coordination problem in various horizontal and vertical networks between actors.