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All Journal Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Societas : Jurnal Ilmu Administrasi dan Sosial Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Daengku: Journal of Humanities and Social Sciences Innovation Safari : Jurnal Pengabdian Masyarakat Indonesia Communication and Information Journal Gudang Jurnal Multidisiplin Ilmu Jurnal Komunikasi Manaruko: Jurnal Pengabdian Masyarakat
Muhammad Alfikri
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Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Mediating Role of Employee Readiness to Change in the Relationship of Change Leadership with Employees' Affective Commitment to Change Cici Anggraini; Muhammad Alfikri
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5708

Abstract

This research is entitled Pramana Coffee Marketing Communication Strategy in Attracting Consumer Interest. The purpose of this study was to determine Pramana Coffee's marketing communication strategy. The research method used in this research is descriptive qualitative research method and in data collection techniques through library research, Internet searching, observation and interviews with informants who have been selected through observation. The theory used in this research is the Marketing Mix Theory by Kotler & Armstrong. The author draws conclusions from the results of research analysis based on the concept of Marketing Mix Theory by Kotler & Armstrong. That Pramana Coffee has implemented 4 (four) marketing mix elements in carrying out its marketing communication strategy. After doing this research, the thing that the researcher wants to suggest to Pramana Coffee is to be able to add products in the future so that Pramana Coffee can optimize the promotion process so that it can attract more consumers.
Co-Authors Adika Pranata Agustini Anisa Dinda Adityana Annisa Khumaira Arlia Rasita Cici Anggraini Elpiana Rossa Fakhrur Rozi Gina Gusnita Gustin Dhea Amelia Br. Siahaan Hasan Sentosa Lukito Heriza Dwi Suryani Isra Della Aulia Miftahul Husna Muhammad Husni Ritonga Muhammad Romadhoni Damanik Pareng Rengi Putri Oktavia Revatri Angraini Risky Fauzy Hasibuan Usman '