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STRATEGI PERTUMBUHAN BERKELANJUTAN INDOFOOD DI PASAR KOMPETITIF Mubarok, Muhammad Husni
BISNIS Vol 2, No 2 (2014): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v2i2.5270

Abstract

This study aims to analyze the strategy of continuous growth for sustainability PT. Indofood Sukses Makmur, Tbk in competitive market. The scope of this study include corporate strategy, business competition, competitive advantage, business portfolio, marketing and international strategy. The results showed that Indofood using a strategy of diversified product portfolio, which capitalizes on a resilient business model with five complementary strategic business groups, namely: consumer branded products, bogasari, agribusiness, distribution, cultivation & processed vegetables. Consumer products group has six divisions namely: noodles, dairy, snack foods, food seasonings, nutrition & special foods, and beverages division. While the agribusiness group has a plantations and edible oils and fats division. Competitive strategy business using more products to offer through innovation. International strategy of using licenses and joint ventures.
STRATEGI PERTUMBUHAN UNILEVER INDONESIA DALAM MEWUJUDKAN NILAI BERKELANJUTAN Mubarok, Muhammad Husni
BISNIS Vol 2, No 1 (2014): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v2i1.5252

Abstract

This study aims to determine the strategy that used by Unilever Indonesia in realizing sustainable value so as to make Unilever Indonesia won the Capital Market Award for Best Listed Company. The results obtained showed that the strategy used by the company is refocused on the core business- the categories and products that drive profitability. In addition, the company also creates unbeatable value for their customers by tailoring quality and price of products to match their needs and preferences which consists of 26 brands in home and personal line-up and 14 brands in foods and refreshment. Sustainable value obtained through profitable volume growth, cost leverage, efficiency, innovation and marketing investment. For Unilever Indonesia, sustainability is central to their growth model. Indonesia is facing numerous social and environmental challenges, notably poverty, health, nutrition, resource sustainability, waste management and climate change. Profitable volume growth is driven by investment in innovation and brands to deliver products which 2 billion consumers use every day.
Design and Thermodynamic Modeling of a Recuperative ORC Binary System for Double Flasher Geothermal Power Plant Alif Addamaghany Kurniawan; Roby Pratama Sitepu; Timotius Dimas Narendra Basoeki; Irham Isa Maulana; Ali Zainal Abidin; Avatar Sargamantha Ndoen; Muhammad Husni Mubarok
Mesin Vol 31 No 1 (2026): (Dalam Proses)
Publisher : Faculty of Mechanical and Aerospace Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/MESIN.2026.31.1.1

Abstract

This research evaluates the thermodynamic performance of a recuperative binary Organic Rankine Cycle (ORC) integrated with a double-flash geothermal power plant, modeled using Aspen HYSYS for medium-enthalpy resources (200°C) common in Indonesia, such as Lahendong or Wayang Windu fields. Configurations compared include standalone double-flash (baseline), double-flash + simple ORC, and double-flash + recuperative ORC, with n-pentane selected as the optimal working fluid for its superior net power output, thermal efficiency, and low specific investment cost among alternatives like isopentane and isobutane. Fixed geothermal brine inputs (180°C, 15 bar, ~144-146 kg/s) simulate real Indonesian conditions. Results demonstrate the recuperative design's superiority: ORC efficiency rises by ~2% (13.71% vs. 11.71%), overall plant efficiency by 3.26% (21.5% vs. 18.24%), and net power output by 168% (5229 kW vs. 1514.6 kW baseline), driven by recuperator-enabled heat recovery that cuts evaporator duty by 15-25% and condenser rejection. Geothermal segment efficiency improves to 5.62% from 4.55%. Recuperator design features shell-and-tube units (e.g., 5181 mm tube length, 2100 mm shell diameter, U=65 W/m²K, area ~1889 m²) with minimal pressure drops. Findings align with global benchmarks (e.g., 3-4% efficiency gains, 35% power boosts) and support Indonesia's 40 GW geothermal potential via modular ORC for brine utilization. Recommendations emphasize economic optimization and scaling for Lahendong expansions.
EDUKASI INTERAKTIF KESEHATAN REPRODUKSI DAN KEBERSIHAN LINGKUNGAN MENUJU GENERASI SEHAT BERSAMA SDN SUKOSARI 1 Eky Madyaning Nastiti; Wahyu Kurniawan; Sely Tri Wahyuni; Fakhirah Ghina Ramadhani; Alwiya Kinanti; Caca Engellina; Icha Dilla Pratiwi; Aurelia Reyza Safitri; Nabila Kamalia; Dwi Qurratul Aini; Muhammad Husni Mubarok; Nazahwa Intan Tamara; Mahardika Putri Wahyudinanti; David Kurnia Sandi
Jurnal SADEWA Vol 4 No 01 (2026): Sadewa: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/sadewa.v4i01.1023

Abstract

Elementary school children who are approaching adolescence are in a very important phase of development in forming healthy lifestyle habits such as environmental hygiene and understanding their own bodies. At SDN Sukosari 1, particularly in grade VI, students still lack sufficient understanding of these issues. The objective of this activity is to provide education and increase the knowledge of grade VI students regarding reproductive health and environmental hygiene. The activity was attended by 40 sixth-grade students, using interactive educational methods such as PowerPoint presentations, health posters, simulations, and discussions. Based on the post-test results, 33 out of 40 students achieved perfect scores, and it is hoped that this activity will provide benefits in their daily lives. The application of interactive educational methods directly using visuals and discussions effectively increases students' understanding of reproductive health and environmental cleanliness
PERANCANGAN SISTEM INFORMASI AKUNTANSI PENERIMAAN DAN PENGELUARAN KAS PROYEK MENGGUNAKAN VISUAL BASIC PADA CV ADEEVA KARYA Dinda Revi Ebitri; Sukmini Hartati; Muhammad Husni Mubarok
Jurnal Pengabdian Masyarakat Akuntansi, Bisnis & Ekonomi Vol 4 No 1 (2026): Jurnal Pengabdian Masyarakat Akuntansi Bisnis dan Ekonomi (JPMABE)
Publisher : Jurusan Akuntansi Politeknik Negeri Sriwijaya Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18227326

Abstract

CV Adeeva Karya merupakan Perusahaan di bidang konstruksi bangunan berlokasi di Palembang, Provinsi Sumatera Selatan. Perusahaan ini masih menggunakan metode manual untuk pencatatan kas. Melalui kegiatan pengabdian masyarakat ini, sebuah sistem informasi akuntansi pencatatan kas masuk dan keluar berbasis Visual Basic .NET dirancang. Penulis melakukan wawancara untuk mengumpulkan informasi dan mengidentifikasi permasalahan yang dihadapi perusahaan. Hasil dari kegiatan merupakan sebuah sistem informasi akuntansi pencatatan kas masuk dan kas keluar berbasis komputer yang dapat membantu departemen keuangan dalam menyusun laporan kas, sebuah komponen penting dari laporan keuangan.
PERANCANGAN SISTEM INFORMASI AKUNTANSI PENJUALAN TUNAI PADA APOTEK SALWA Dita Tri Utami; Muhammad Husni Mubarok; Nurhasanah
Jurnal Pengabdian Masyarakat Akuntansi, Bisnis & Ekonomi Vol 4 No 2 (2026): Jurnal Pengabdian Masyarakat Akuntansi Bisnis dan Ekonomi (JPMABE)
Publisher : Jurusan Akuntansi Politeknik Negeri Sriwijaya Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Laporan ini membahas perancangan sistem informasi akuntansi penjualan tunai pada Apotek Salwa menggunakan Microsoft Acces. Tujuan dari perancangan ini adalah untuk membantu mempercepat, mempermudah, dan meningkatkan akurasi dalam proses pencatatan transaksi penjualan tunai, serta mengurangi potensi kesalahan yang sering terjadi pada sistem manual. Metode pengumpulan data dilakukan melalui wawancara observasi, dan dokumentasi. Berdasarkan data yang diperoleh, ditemukan bahwa Apotek Salwa masih menggunakan pencatatan manual dengan buku tulis, yang seringkali menyebabkan kesalahan pencatatan, keterlambatan informasi, dan kesulitan dalam mengetahui jumlah stok secara real- time. Permasalahan ini berdampak pada lambatnya proses pengambilan keputusan. Oleh karena itu, penulis merancang sistem informasi akuntansi penjualan tunai berbasis Microsoft Acces melalui tahapan analisis kebutuhan, identifikasi kelemahan sisem lama, perancangan aplikasi, hingga pengujian sistem. Aplikasi yang dihasilkan menyediakan fitur seperti pencetakan bukti pembayaran (struk), laporan penjualan, dan laporan stok barang. Penulis menyarankan agar Apotek Salwa mengimplementasikan sistem ini secara terkomputerisasi dan mempertimbangkan pengembangannya untuk kebutuhan di masa mendatang.
Influencer, Media Sosial, dan Shopping Lifestyle terhadap Perilaku Impulsive Buying TikTok Shop Generasi Z Muslim Pramesti, Putri Dian; Mubarok, Muhammad Husni
Jurnal Ekonomi dan Bisnis Islam Vol 3, No 4 (2025)
Publisher : Institut Agama Islam Negeri Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jebisku.v3i4.4907

Abstract

AbstractThis study aims to examine the influence of influencers, social media utilization, and shopping lifestyle on impulsive buying among Muslim Generation Z consumers in Kudus City who use the TikTok Shop platform. A quantitative research approach was employed to address this objective. Data were collected through the distribution of questionnaires to respondents who met the predetermined criteria, and subsequently analyzed using multiple linear regression with the assistance of SPSS 26. The results indicate that the influencer variable does not have a significant effect on impulsive buying. A similar finding emerges for the social media usage variable, which likewise demonstrates no significant contribution to impulsive purchasing behavior. In contrast, the shopping lifestyle variable shows a significant effect and serves as a key factor explaining the tendency for spontaneous purchases among Generation Z. Furthermore, when tested simultaneously, all three independent variables exhibit a significant overall influence on impulsive buying, suggesting that the consumer behavior of Generation Z is shaped by a complex interaction between shopping lifestyle and digital engagement. These findings not only enhance the understanding of consumption patterns among Muslim Generation Z communities in Kudus but also provide practical implications for businesses, particularly in formulating more effective digital marketing strategies aligned with evolving consumer behavior in the social media era.Keywords: Influencer; Social Media; Shopping Lifestyle; Impulsive Buying; TikTok Shop. Abstrak            Penelitian ini bertujuan untuk menganalisis pengaruh influencer, pemanfaatan media sosial, serta shopping lifestyle terhadap impulsive buying pada Generasi Z Muslim di Kota Kudus yang menggunakan layanan TikTok Shop. Dalam pelaksanaannya, penelitian ini mengadopsi pendekatan kuantitatif. Data dikumpulkan melalui penyebaran kuesioner kepada responden yang memenuhi kriteria penelitian, kemudian diolah menggunakan analisis regresi linear berganda dengan bantuan perangkat lunak SPSS 26. Hasil analisis menunjukkan bahwa variabel influencer tidak memiliki pengaruh yang signifikan terhadap impulsive buying. Temuan serupa juga terlihat pada variabel penggunaan media sosial yang tidak memberikan kontribusi signifikan terhadap perilaku pembelian impulsif. Namun demikian, shopping lifestyle terbukti memberikan pengaruh signifikan dan menjadi faktor yang mampu menjelaskan kecenderungan pembelian secara spontan di kalangan Generasi Z. Secara simultan, ketiga variabel independen tersebut terbukti memberikan pengaruh signifikan terhadap impulsive buying, sehingga menunjukkan bahwa perilaku konsumtif Generasi Z merupakan hasil dari interaksi kompleks antara gaya hidup belanja dan aktivitas digital. Temuan penelitian ini tidak hanya memperkaya pemahaman mengenai pola konsumsi Generasi Z Muslim di Kudus, tetapi juga menawarkan implikasi praktis bagi pelaku bisnis, khususnya dalam merancang strategi pemasaran digital yang lebih efektif dan responsif terhadap dinamika perilaku konsumen di era media sosial.Kata Kunci: Influencer; Sosial Media; Shopping Lifestyle; Pembelian Impulsif; TikTok Shop.