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All Journal Journal of Business & Banking Ekonomi Bisnis Al Tijarah Jurnal Penamas Adi Buana
Larasati Ayu Sekarsari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH DINING EXPERIENCE TERHADAP CUSTOMER SATISFACTION, RESTAURANT IMAGE, DAN BEHAVIORAL INTENTION PADA CASUAL DINING RESTAURANT DI KOTA MALANG Larasati Ayu Sekarsari; Fatchur Rohman; Ananda Sabil Hussein
Ekonomi Bisnis Tahun 21, No. 1, Mei 2016
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.924 KB) | DOI: 10.17977/um042v21i1p1-14

Abstract

Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dining experience terhadap customer satisfaction, restaurant image, dan behavioral intention pada casual dining restaurant di Kota Malang. Jumlah sampel pada penelitian ini adalah sebanyak 200 responden yang dibagikan kepada konsumen yang pernah mengunjungi salah satu casual dining restaurant di Kota Malang. Penelitian ini menggunakan teknik purposive sampling dengan kriteria sebagai berikut: (1) pernah makan di salah satu casual dining restaurant di Kota Malang; dan (2) telah berusia minimal 17 tahun. Teknik analisis data dilakukan dengan menggunakan Partial Least Square (PLS) dengan SmartPLS 2.0. Hasil penelitian ini menunjukkan bahwa: (1) food quality, service quality, dan physical environment merupakan dimensi dari dining experience; (2) terdapat pengaruh yang signifikan pada hubungan dining experience terhadap customer satisfaction, dining experience terhadap restaurant image, customer satisfaction terhadap behavioral intention, restaurant image   terhadap customer satisfaction, restaurant image terhadap behavioral intention, dan tidak terdapat pengaruh yang signifikan pada hubungan dining experience terhadap behavioral intention; (3) hasil penelitian ini juga menunjukkan bahwa customer satisfaction dan restaurant image memediasi secara signifikan hubungan antara dining experience dan behavioral intention.Kata kunci: dining experience, restaurant image, customer satisfaction, behavioral intention Abstract: The aims of this study was to determine the influence of dining experience on customer satisfaction, restaurant image, and behavioral intention in casual dining restaurant in Malang. The total samples of 200 consumers who had dined at a casual dining restaurant in Malang as respondend on this study, collected using purposive sampling technique with the following criteria: (1) consumers who had dined at a casual dining restaurant in Malang; and (2) have at least 17 years. Data analysis techniques used in this study is Partial Least Square (PLS) with SmartPLS 2.0. The results of this study indicate that (1) food quality, service quality, and physical environment are the dimension of the dining experience; (2) there is significant influence on the relationship between dining experience to customer satisfaction, dining experience to restaurant image, customer satisfaction to behavioral intention, restaurant image to customer satisfaction, restaurant image to behavioral intention, and there is no significant influence on the relationship between dining experience to behavioral intention; (3) the results of this study also showed that customer satisfaction and restaurant image are significantly mediate the relationship between dining experience and behavioral intention.Keywords: dining experience, restaurant image, customer satisfaction, behavioral intention
UNLOCKING THE POWER OF HALAL BRANDING: THE INFLUENCE OF BRAND IMAGE, TRUST, AND LOYALTY ON PURCHASE INTENTION OF WARDAH PRODUCTS Sukmawati; Larasati Ayu Sekarsari
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.13331

Abstract

Porpuse: This study aims to determine the effect of Brand Image, Brand Trust, and Brand Loyalty on Purchase Intention of wardah products. By using quantitative research with hypothesis testing, this study involved a sample of 156 respondents who used wardah skin care products. The analysis methods used include multiple linear regression. multiple linear regression, coefficient of determination (R2), coefficient of correlation and determination, t test, F test, and classical assumption test. using WarpPLS 7.0 software. Primary data for research was obtained through questionnaires. The results of this study indicate that Brand Image, Brand Trust, and Brand Loyalty have a significant effect on the Purchase Intention of Wardah skin care products. Wardah skin care products. In addition, brand image also has a considerable role in influencing the purchase intention of Wardah skin care products. However, perceived quality does not have a significant influence on the purchase intention of Wardah skincare products. Wardah skincare products.
PELATIHAN PEMBUATAN PRODUK DIGITAL (VIDEO KREATIF) DENGAN PEMANFAATAN KECERDASAN BUATAN DI SMA MUHAMMADIYAH 2 SIDOARJO Gaguk Suprianto; Larasati Ayu Sekarsari; Hariadi Yutanto; Sinarring Azi Laga; Nanang Setiyoko
Jurnal Penamas Adi Buana Vol 9 No 01 (2025): Jurnal Penamas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/penamas.vol9.no01.a10088

Abstract

Transformasi digital menjadi suatu keniscayaan yang menuntut setiap individu untuk mampu beradaptasi dengan perkembangan teknologi, salah satunya dalam pemanfaatan kecerdasan buatan (artificial intelligence). Pemanfaatan kecerdasan buatan dalam pembuatan video digital ditingkatan sekolah menengah atas misalnya, memungkinkan siswa untuk menghasilkan karya konten yang lebih menarik, efisien, dan inovatif. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan keterampilan digital siswa SMA Muhammadiyah 2 Sidoarjo melalui pelatihan pembuatan produk digital berbasis kecerdasan buatan (AI). Metode yang diimplementasikan dalam kegiatan ini meliputi tahapan persiapan berupa survei dan observasi disekolah, tahapan pelaksanaan berupa kegiatan pelatihan dan evaluasi. Hasilnya penilaian peserta terhadap evaluasi narasumber pelatihan memperoleh rata-rata 3,76. Kegiatan ini sangat bermanfaat dalam memberikan keterampilan praktis dalam membuat produk digital yang dapat langsung diterapkan oleh peserta untuk berbagai keperluan.
Biometric Technology in Digital Banking: Insights from Generation Z and Millennials Erwin, Herwin Ardianto; Chitra Laksmi Rithmaya; Larasati Ayu Sekarsari
Journal of Business & Banking Vol 15 No 01 (2025): Mei-Oktober 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v15i1.5378

Abstract

Biometric technology offers various conveniences and security features that can enhance the user experience of digital banking. This study explores the adoption of biometric technology in digital banking among Indonesian Generation Z and Millennials. Utiliz-ing the Technology Acceptance Model (TAM), we investigate factors influencing atti-tudes, intentions, and actual use of biometrics among 326 respondents. Data analysis was performed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Findings indicate that perceived usefulness, ease of use, security, and convenience signif-icantly affect user attitudes, intentions, and actual usage. Additionally, perceived use-fulness moderates the relationship between perceived ease of use and attitudes toward biometric adoption. These insights are crucial for financial institutions aiming to en-hance user acceptance of biometric systems, contributing to secure and user-friendly digi-tal banking solutions for younger consumers in Indonesia.
Co-Authors Ananda Sabil Hussein Ardianto, Herwin Chitra Laksmi Rithmaya Fatchur Rohman Gaguk Suprianto Hariadi Yutanto Nanang Setiyoko Sinarring Azi Laga sukmawati