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All Journal JURNAL ILMU BUDAYA KAREBA : Jurnal Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Lontar : Jurnal Ilmu Komunikasi ELS Journal On Interdisciplinary Studies in Humanities NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Psikostudia : Jurnal Psikologi Jurnal Review Pendidikan dan Pengajaran (JRPP) KOMUNIDA: Media Komunikasi dan Dakwah Jurnal Sosial dan Sains International Journal of Emerging Issues in Islamic Studies International Journal of Entrepreneurship and Sustainability Studies
Muhammad Farid
Universitas Hasanuddin
Religion Arts Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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Constructing Personal Branding as Self-Representation: A Systematic Literature Review Muhammad Faisal; Andi Alimuddin Unde; Muhammad Farid
Psikostudia : Jurnal Psikologi Vol 15, No 2 (2026): Psikostudia : Jurnal Psikologi
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikostudia.v15i2.26020

Abstract

The rapid development of digital communication technologies has fundamentally transformed how individuals construct, present, and manage their identities in contemporary society. However, most previous studies have emphasized personal branding primarily as a marketing strategy rather than as a process of identity construction and self-representation, resulting in a conceptual gap in understanding the psychological, social, and symbolic dimensions of personal branding. This study aims to analyze personal branding as a process of identity construction and self-representation in the digital context, as well as to identify conceptual patterns, thematic developments, and its professional implications. The research method employs a systematic literature review using the PRISMA approach on Scopus-indexed journal articles published between 2010 and 2026. A total of 738 articles were identified in the initial stage, and after the selection process based on inclusion and exclusion criteria, 47 articles were obtained and analyzed bibliometrically and thematically using co-occurrence analysis, publication trends, and citation impact. The findings indicate that personal branding is a multidimensional process that integrates psychological identity construction, symbolic communication, and social interaction within digital environments. Authenticity, digital visibility, and social interaction emerge as key elements in shaping credibility, professional recognition, and career opportunities. Furthermore, digital platforms function as primary spaces for identity construction, enabling individuals to actively manage their self-representation and build professional legitimacy. The implications of this study affirm that personal branding is not merely a communication strategy, but a psychological and social process that plays a crucial role in professional identity development, employability enhancement, and career mobility in the digital era, while also contributing theoretically to the integration of identity psychology, communication, and branding perspectives in understanding contemporary self-representation.Perkembangan pesat teknologi komunikasi digital telah mengubah secara fundamental cara individu membangun, menampilkan, dan mengelola identitasnya dalam masyarakat kontemporer. Namun, sebagian besar penelitian sebelumnya lebih menekankan personal branding sebagai strategi pemasaran daripada sebagai proses konstruksi identitas dan representasi diri, sehingga masih terdapat kesenjangan konseptual dalam memahami dimensi psikologis, sosial, dan simbolik dari personal branding. Penelitian ini bertujuan untuk menganalisis personal branding sebagai proses konstruksi identitas dan self-representation dalam konteks digital, serta mengidentifikasi pola konseptual, perkembangan tematik, dan implikasi profesionalnya. Metode penelitian menggunakan systematic literature review dengan pendekatan PRISMA terhadap artikel jurnal terindeks Scopus yang diterbitkan antara tahun 2010–2026. Sebanyak 738 artikel diidentifikasi pada tahap awal, dan setelah proses seleksi berdasarkan kriteria inklusi dan eksklusi, diperoleh 47 artikel yang dianalisis secara bibliometrik dan tematik menggunakan analisis co-occurrence, tren publikasi, dan dampak sitasi. Hasil penelitian menunjukkan bahwa personal branding merupakan proses multidimensional yang mengintegrasikan konstruksi identitas psikologis, komunikasi simbolik, dan interaksi sosial dalam lingkungan digital. Autentisitas, visibilitas digital, dan interaksi sosial muncul sebagai elemen kunci dalam membentuk kredibilitas, pengakuan profesional, dan peluang karier. Selain itu, platform digital berperan sebagai ruang utama konstruksi identitas yang memungkinkan individu secara aktif mengelola representasi diri dan membangun legitimasi profesional. Implikasi penelitian ini menegaskan bahwa personal branding bukan sekadar strategi komunikasi, tetapi merupakan proses psikologis dan sosial yang berperan penting dalam pengembangan identitas profesional, peningkatan employability, dan mobilitas karier di era digital, serta memberikan kontribusi teoritis bagi integrasi perspektif psikologi identitas, komunikasi, dan branding dalam memahami representasi diri kontemporer.
Conflict Marriage Between Sayyid and Non Sayyid in Takalar Regency Nurindah Arwani; Tuti Bahfiarti; Muhammad Farid
ELS Journal on Interdisciplinary Studies in Humanities Vol. 7 No. 1 (2024): MARCH
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/elsjish.v7i1.32799

Abstract

The purpose of this research is to gain further insight into the marriage experiences of Sayyid women in Cikoang Village, Takalar Regency, South Sulawesi. Using qualitative research methods such as observation, interviews, and documentation, the research project investigates the backgrounds of Sayyid women who marry non-Sayyid men and assesses the consequent effect on familial connections within the system of marriage of other descendants in Cikoang Village, Takalar Regency. The main objectives of this study are twofold: first, to explain the history of Sayyid women, and second, to examine the effects of family disputes on the system of marriage among Sayyid descendants in Cikoang Village, Takalar Regency. The Sayyid community's complex concerns, which cause family conflicts, vary and are intertwined with both internal familial regulations and larger cultural standards. Typically, disputes within the Sayyid community arise when women choose to marry outside their clan, pick partners who are not of Sayyid heritage, and eventually decide to leave or disassociate themselves from their family.
Da'wah Hidayatullah Communication Strategy in Socializing Islamic Religion in Tana Toraja District Muhammad Saleh; Muhammad Farid; Muh Akbar
International Journal of Emerging Issues in Islamic Studies Vol. 1 No. 1 (2021): July 2021
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeiis.v1i1.578

Abstract

The communication strategy carried out by the Hidayatullah Da’wah Institute in Tana Toraja Regency is an effort to spread Islamic education in Indonesia. The urgency of this research is increasingly visible because the Hidayatullah Institute is in a Christian-majority arxea. This study aims to describe the communication strategies carried out by the Hidayatullah Da’wah Institute in disseminating Islamic education in Toraja Regency and aims to determine the supporting and inhibiting factors of the Hidayatullah Da’wah Institute in disseminating Islamic religious education in Tana Toraja Regency. The research method used is descriptive qualitative using an organizational communication research approach—data obtained through observation, in-depth interviews (in-depth interview), and documentation. The purposive sampling technique determines informants according to their position and work position in the organization. This study indicates four communication strategies by the Hidayatullah Da’wah Institute, namely (1) through the marriage system. (2) Moving door to door. (3) Through the field of recitation and (4) Through the field of politics. The results of further research are the supporting and inhibiting factors of the Hidayatullah Da’wah Institute. Supporting factors (1) Strong militancy of Hidayatullah cadres (internal). (2) full support from the government (external). The inhibiting factor (1) The lack of Hidayatullah cadres in Tana Toraja Regency (internal). (2) Lack of network facilities and strong local traditions of Tana Toraja (external). This research has a research limitation which only describes aspects of the communication strategy carried out by the Hidayatullah Da’wah Institute in Tana Toraja Regency. This research is interesting because the object of research is in areas with the majority outside of Islam.  
The Construction of Cultural Identity in Digital Communication: A Netnographic Study of Facebook Pro Creators in Enrekang in Building Engagement Nurjannah D; Jeanny Maria Fatimah; Muhammad Farid
LONTAR: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2026): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v14i1.12075

Abstract

This study aims to analyze the construction of cultural identity in the digital space through the communication strategies employed by Facebook Pro creators from Enrekang to build audience engagement. This study uses a qualitative approach with the netnography method to understand communication practices, cultural representations, and social interactions occurring in digital media. Research data was obtained through observation of Facebook Pro creators’ content, interactions in the comment section, digital documentation, and analysis of communication activities occurring on the Facebook Pro platform. The results indicate that Facebook Pro creators in Enrekang construct cultural identity through the use of local language, regional humor, and representations of daily life. These local cultural elements are utilized as communication strategies to foster emotional closeness with the audience. Creators also employ interactive communication through active responses in the comment section, thereby building closer social relationships with the audience. On the other hand, the audience plays a role in reinforcing cultural identity through the use of the local language, providing comments, and participating in digital interactions. Social media is not only a means of communication and entertainment but also a space for the representation of local culture and the formation of social identity in the digital age.
EKONOMI POLITIK VIRTUAL GOODS DALAM INDUSTRI GIM DIGITAL: STRUKTUR KEKUASAAN, MODEL MONETISASI, DAN PERILAKU KONSUMEN Muh Fahriwan Mointi; Alem Febri Sonni; Muhammad Farid
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 13, No 2 (2026): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v13i2.2026.583-595

Abstract

Industri gim digital berkembang pesat seiring pertumbuhan ekonomi digital global, terutama melalui monetisasi berbasis virtual goods. Barang virtual tidak hanya berfungsi sebagai elemen hiburan, tetapi juga sebagai komoditas digital bernilai simbolik, sosial, dan ekonomi. Penelitian ini bertujuan menganalisis bagaimana struktur kekuasaan dan kepemilikan dalam industri gim digital membentuk model monetisasi virtual goods serta bagaimana strategi platform memengaruhi perilaku konsumsi pemain, dengan studi kasus Mobile Legends: Bang Bang (MLBB). Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode netnografi melalui observasi non-partisipatif pada komunitas daring MLBB. Hasil penelitian menunjukkan bahwa kekuasaan platform memungkinkan kontrol atas desain monetisasi, kelangkaan buatan, dan ritme konsumsi pemain. Virtual goods dikonstruksikan sebagai simbol status, sementara strategi probabilistik dan event terbatas mendorong konsumsi berulang. Studi ini menegaskan relevansi pendekatan ekonomi politik media dalam memahami relasi kuasa dan praktik konsumsi dalam ekosistem kapitalisme digital.
An Analysis of Parasocial Interaction Patterns between Travel Micro-influencers and Viewers on YouTube Nadia Zahara; Tuti Bahfiarti; Muhammad Farid
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advances in communication technology and social media have significantly transformed the travel industry, particularly through the emergence of travel influencers on a variety of social media platforms. Specifically, this study aims to identify the patterns of parasocial interactions between travel micro-influencers and their viewers on YouTube. Parasocial interaction is defined as one-sided interaction with media personalities during media exposure. The data were collected from YouTube’s travel videos about Yogyakarta as one of the most visited cities in Indonesia, which were produced by five Indonesian travel micro-influencers who have followers under 100.000. Using qualitative content analysis, the video content and comments were coded and examined. The findings reveal that micro-influencers create parasocial interaction patterns through several key aspects, including physical attractiveness, interpersonal communication skills, information sharing, destination appeal, production techniques, and confirmation. Meanwhile, the audience engages in a parasocial manner through expressions of admiration and appreciation, active involvement, interaction, emotional bonds, inspiration, and practical influence. Although the established interaction is primarily one-way, some of these interactions are reciprocal, such as when the influencers reply to the viewer's comments. This pattern of interaction demonstrates that YouTube serves as a platform for creating and maintaining parasocial relationships between viewers and influencers in addition to operating as a platform for content distribution.
Co-Authors Andi Alimuddin Unde Bustan Kadir Demsy Wattimena Desti Kurniasari Ernawati Ernawati Fathonah Annisa Harisman Harisman indah sulistiani indah Jeanny Maria Fatimah Jeany Maria Fatima Lodewyk Nahuway M Fikri Alghifari Yunus Muh Fahriwan Mointi Muh. Akbar Muhammad Faisal Muhammad Nadjib Muhammad Saleh Mustakim Mustakim Nadia Zahara Nurindah Arwani Nurjannah D Ramdana Dhana Sonni, Alem Febri Tuti Bahfiarti Tuti Bahfiarti wahyuni wahyuni