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STRATEGI KOMUNIKASI PEMASARAN PASTA GIGI TERHADAP PENERIMAAN KONSUMEN (STUDI KASUS PASTA GIGI ENZIM TANPA DETERJEN DAN CARA KERING) Novrian Novrian
MediaKom : Jurnal Ilmiah Komunikasi Vol 8, No 1 (2018): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract

Marketing a product that has typical takes effort to promote in order to be accepted in the market such as toothpaste. The right strategy in market communication makes it easier for products to be accepted as the product it has a characteristic unique as a formof more value compared with the product in general. Through the integrated Marketing Communication for introducing the product has superiority that still unknown by consumers it is excepted to create the patterns of communication the effective and efficient for company in marketing their products.With the qualitative deskritif through the approach the case can be found the concept Integrated Marketing Communication that is dominant and effective in introducing products with a particular trait, to support the accuracy of the research  it have to do an interview with the employees of various divisions the related to promotion activities from company. The experience of the company in the dissemination of information.The results showed that the implementation integreted marketing communication it has an important role in communication marketing ttothpaste enzim to customers.The conclusion of the analysis of the implementation of the communicatons marketing toothpaste was found the approach of education in the program integrated marketing communication for the products can be accepted by consumers.Keywords: Integrated Marketing Communication, Komunikasi Pemasaran, Strategi, Edukasi
Mapping the Bekasi City KPAD Communication Strategy to Optimize the Role in the Prevention, Disclosure and Assistance of Violence against Children, Especially during the COVID-19 Pandemic Novrian Novrian; Ira Dwi Rachmani; Suparman Suparman
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6675

Abstract

The Indonesian Child Protection Commission as the implementer of the mandate of the child protection law has the responsibility for the sustainability of child protection throughout Indonesia involving all stakeholders, especially institutions under the government, to strengthen the duties and functions of KPAI in terms of supervision and assistance in child protection. Establishing a Regional Child Protection Commission, abbreviated as KPAD, which is stated in Article 74 paragraph (2) states that the regional government in this case is needed to form a Regional Child Protection Commission or similar institution. With the establishment of the KPAD, it is hoped that the work of protecting children at the regional level can be maximized. The Bekasi City KPAD is present based on statutory orders and is determined through the appointment of the Bekasi Mayor Decree and the presence of the Bekasi City KPAD is expected to be a strengthening of advocacy work in this case the protection of children where the function of the KPAD based on the law has the function of supervision and assistance to work -The work of institutions related to child protection, besides that, the task of mentoring is also an important role of the Bekasi City KPAD. The problem of this research is how the Bekasi City KPAD Communication Strategy Formulation for Stakeholders in Efforts to Handle Violence against Children in Bekasi City during the Covid-19 Pandemic 19? The method of writing this paper uses desk research, data and information obtained from information sources in the form of observations, interviews, literature, journals, e-books, media reports and other sources obtained from online media during the period March 2019 to October 2021. Results the purpose of this research is to find out the Mapping Strategy used by KPAD in dealing with various problems in the protection of children in the city of Bekasi, both prevention and in handling cases that occur.
Public Relations and Digital Media Novrian Novrian; Suroso Suroso; Mohamad Sudi; Muhsin Efendi; Geofakta Razali
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 3 No. 2 (2023): Juli : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v3i2.590

Abstract

The objective of this essay is As a brand-new form of digital journalism, immersive journalism will be discussed in this article. The media industry uses the hierarchy of influence theory to better understand the context of in-depth journalism. An overview of the state of digital journalism globally and in Indonesia is given in this article. The idea of immersive journalism employs the literary analysis method. The analysis's findings show that the organization's internal and external communications have an impact on the processes of information production, distribution, and consumption. The space for audience engagement that emerges in digital media has the potential to continue for a very long period in immersive journalism, where audiences may actively participate and direct story development. Establishing immersive journalism has been hampered by a number of issues, including the possibility of financial gain, tool adaptation, story development, susceptibility, and manipulation. Media industry players will be compelled to rethink the parameters of engagement, narrative framework, objectivity, and sensitive information with the public if they adopt an in-depth journalistic approach.