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All Journal International Journal of Public Health Science (IJPHS) Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mitra Manajemen Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Etika Demokrasi Almana : Jurnal Manajemen dan Bisnis Jurnal Pengabdian Dharma Laksana Mega Aktiva: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Bisnis dan Manajemen Jurnal SAINTIKOM (Jurnal Sains Manajemen Informatika dan Komputer) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management
Achmad Manshur Ali Suyanto
Universitas Telkom
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PENGARUH CUSTOMER REVIEW DAN INFLUENCER REVIEW TERHADAP PURCHASE INTENTION YANG DIMODERASI OLEH TRUST SERTA DAMPAKNYA KEPADA PURCHASE DECISION TOKO PRODUK FASHION DI SHOPEE Irham Athhar Vieri; AMA Suyanto
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10652

Abstract

This study analyzes customer reviews and influencer reviews on purchase intention and their impact on purchase decision at Shopee as a leading e-commerce platform in Southeast Asia. This study uses a quantitative approach with a sample of 385 respondents who have shopped for fashion products at Shopee, with data analysis using Partial Least Square Structural Equation Modeling (PLS-SEM). The results of the analysis show that customer reviews have a significant positive influence on purchase intention, as do influencer reviews. Trust moderates the relationship between customer reviews and purchase intention, but does not moderate the relationship between influencer reviews and purchase intention. Purchase intention has a significant positive influence on purchase decisions, while customer reviews have no significant influence on purchase decisions, and influencer reviews have a significant positive influence on purchase decisions. This illustrates the importance of customer and influencer reviews in influencing purchase intention and purchase decision, as well as the role of trust in amplifying the influence of customer reviews on purchase intention.
The behavioral intention telepharmacy questionnaire based on theory of personal health differences and planned behavior Sulistyaningrum, Indriyati Hadi; Widodo, Teguh; Suyanto, Achmad Manshur Ali; Pribadi, Prasojo
International Journal of Public Health Science (IJPHS) Vol 13, No 2: June 2024
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijphs.v13i2.23357

Abstract

Modern pharmaceutical services are offered via telepharmacy, an internet platform. Identification of items and factors that influence people's behavioral intentions towards telepharmacy services is needed to develop this service. The study aims to develop a questionnaire based on a research model that combines two well-known theories: the theory of personal health differences (TPHD) and the theory of planned behavior (TPB) technique. The purposive sampling strategy was combined with a cross-sectional observational method. 116 participants who were at least 18 years old were given the questionnaire. Convenience sampling from various population subgroups was used to select them. Data analysis was then conducted using the exploratory factor analysis (EFA). Factors were extracted using varimax rotation and principal component analysis. The results showed that the questionnaire consists of 16 items divided into 5 constructs (attitude and self-efficacy, behavioral intention, subjective norm, personal health status, and personal health value), this study proves that the behavioral intention telepharmacy questionnaire based on personal health differences and planned behavior theory is a reliable and valid measure. It can also draw attention to the many aspects of adoption behavior, helping service providers toward the successful digitalization of pharmaceutical services by fostering telepharmacy literacy. The application of telepharmacy is both a hope and a challenge for pharmacists and society, especially in terms of the intention to provide safe and quality pharmaceutical care.
Pengaruh Brand Ambassador Red Velvet pada Azarine Cosmetic terhadap Brand Image dan Minat Pembelian yang Memiliki Dampak pada Keputusan Pembelian Penggemar K-Pop (ReVeluv) di Indonesia R. Pahlevi Dwirezki Agueni; Achmad Manshur Ali Suyanto
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1356

Abstract

During the Covid-19 pandemic, businesses had to close, but this differs from the beauty and cosmetics industry. This was shown by the increasing number of companies in the industry from 2021 to 2022. With the increasing number of local beauty and cosmetics companies, brands need the right marketing strategy, namely, using a brand ambassador strategy. Azarine implemented this strategy with Red Velvet. The selection of Red Velvet by Azarine was carried out, taking advantage of the increasing Korean Wave in Indonesia. This study aims to determine the influence of Red Velvet's brand ambassador on Azarine Cosmetics on brand image and purchase intention, which impacts purchasing decisions of K-Pop fans (ReVeluv) in Indonesia. The research process was carried out using a quantitative method through questionnaires to 385 female respondents, Red Velvet fans aged 18-40 years, and domiciled in DKI Jakarta, West Java, Central Java, East Java, and Banten. The analysis process of this study is to use SPSS and also AMOS. This study produces the results of the hypothesis that Red Velvet has a positive and significant influence on Azarine's brand image, Red Velvet has a positive and significant effect on Azarine's purchase intention, Azarine’s brand image has an effect on the purchasing decisions of Red Velvet fans, and Azarine's buying interest has an influence on the purchasing decisions of Red Velvet fans. Not only that, the results of the study show that Red Velvet as Azarine's brand ambassador has a more optimal influence on purchasing decisions for K-Pop fans (ReVeluv) by increasing Azarine's brand image, compared to through purchase intention that appears on K-Pop fans ( ReVeluv).
Co-Authors Cut Gebrina Rizky Della Charina Elly Suryani Ersya Arlanti Farida Titik Kristanti Fitri Hasnah Gita Ayu Rizkiani Suranto Gita Nurul Rahmadini Ifa Nadhifah Syah Putri Indriyati Hadi Sulistyaningrum Irham Athhar Vieri Lili Winda Sari Maria Chyntia Chrystiantari Muhamad Sadad Alfajari Saputra Muhammad Dwi Sa`di Nabila Nugraheni Nurvita Trianasari Olvia Fitri Dwi Puspita Sari Pelade Viora Prasojo Pribadi R. Pahlevi Dwirezki Agueni Raden Desvan Arya Megantara Rahmadini, Gita Nurul Runik Machfiroh Sri Rahayu Syadza Nadhirah Salsabila Tamara Yutika Budiarti Teguh Widodo Triani Narita