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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management INTELEKTIVA International Journal of Social Science
Yana Tatiana
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Social Media, Content Marketing on Purchasing Decisions Through Customer Engagement Online Travel Agent Nawang Hakim Mega Angkasa; Oni Yudo Sundoro; Yana Tatiana
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3296

Abstract

The online travel agent (OTA) business is affected by rapid advances in digital technology. The purpose of this research is to study how content marketing and social media usage influence consumers' decision to make a purchase through their engagement with the Traveloka App. This research utilizes a quantitative method known as Partial Least Square - Structural Equation Modeling (PLS-SEM). Data was collected through questionnaires distributed to 200 people in Jabodetabek who use Traveloka and have purchased tickets within the last six months. The results show that content advertising and social media have a positive and significant influence on customer engagement and purchase decisions; the higher the customer engagement, the more likely they are to buy. This study also found that customer engagement acts as an intervening variable that affects purchase. The findings of this study have significant consequences for digital marketing strategies in the OTA industry, particularly in terms of how businesses can increase customer engagement to encourage them to make better purchasing decisions. The research suggests that to increase customer engagement and improve the quality of content and interactions on social media is crucial. Ultimately, marketing campaigns and product sales through digital platforms will become more effective.
THE INFLUENCE OF THE ON-TIME PERFORMANCE, FLIGHT SCHEDULES, TICKET PRICES, AND PASSENGER SATISFACTION IN DETERMINING CUSTOMER LOYALTY IN INDONESIAN GARUDA AIRLINES Siti Ghumaisa Effendie; Suharto Abdul Majid; Indra Setiawan; Dian Artanti Arubusman; Yana Tatiana
International Journal of Social Science Vol. 4 No. 5: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i5.9705

Abstract

Some economic and agro-industrial managerial problems are that the company's human resources are not maximized in optimizing productivity, cost efficiency, and product quality control. This also includes improving understanding of markets, marketing strategies, and the development of appropriate technologies to improve agro-industrial performance. The purpose of this study is to examine the impact of on-time performance, flight schedules, and ticket prices on customer satisfaction and customer loyalty of Garuda Indonesia Airlines at Soekarno-Hatta International Airport Jakarta, Indonesia. The data collection method uses a questionnaire distributed to 100 respondents. The data analysis method uses SEM PLS. The results show that a positive and significant direct impact on customer satisfaction is obtained from on-time performance and ticket prices, while flight schedules have a positive and insignificant direct impact. A positive and significant direct impact on passenger loyalty, it is obtained from customer satisfaction and ticket prices, while on-time performance and flight schedules have a positive and insignificant direct impact, which implies that customer satisfaction is a vital factor for Garuda Indonesia Airlines to survive in such a highly competitive aviation market
STRATEGI PEMASARAN CITILINK DALAM MEMENANGKAN PERSAINGAN DI PASAR INDONESIA Imam Ozali; Charles AN; Yana Tatiana
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 7 No 02 (2025): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI MEI -AGUSTUS 2025
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

The Indonesian domestic aviation industry continues to experience significant growth in line with increasing public mobility and expanding regional access. Citilink, a subsidiary of Garuda Indonesia operating as a low-cost carrier (LCC), strives to strengthen its national market share through the implementation of adaptive and innovative marketing strategies. This study aims to analyze Citilink's marketing strategy to win the Indonesian domestic aviation market competition in 2024. Using a qualitative approach and descriptive methods, data were collected through interviews with Citilink management, observations in various operational areas, and secondary document reviews. The results show that Citilink consistently applies the marketing mix (7Ps) covering product, price, place, promotion, people, process, and physical evidence. Competitive pricing strategies, aggressive digital promotional campaigns, and collaboration with various industrial sectors and local governments are key to expanding market reach. Citilink positions itself as a "Smart Value Airline" that prioritizes a combination of affordable prices and quality service. Challenges faced include limited infrastructure, intense price competition, and public perception of LCC airline services. This study concludes that Citilink's marketing strategy is generally relevant to the characteristics of the Indonesian market and capable of enhancing its national competitiveness. These findings are expected to serve as a strategic reference for industry players and contribute to academics' development of aviation marketing studies.
The Influence of Occupational Health and Safety (OHS) and Work Environment on Employee Performance through Job Satisfaction (Case Study at the Cilincing Motor Vehicle Testing Management Unit) Wahyudi, Dardi; Aang Gunawan; Yana Tatiana; Djamal Subastian; Lira Agusinta
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6079

Abstract

This study aims to analyze the effect of occupational safety and health (OSH) training on improving the knowledge and performance of vehicle inspection officers at the Motor Vehicle Testing Management Unit (UP PKB) Cilincing, under the Transportation Agency of DKI Jakarta Province. The training provided consists of internal education for new employees as an introductory orientation to enhance their understanding of workplace safety. This research adopts a quantitative approach, with data collected through questionnaires distributed to the entire population of 42 inspection officers. The sampling technique used is non-probability sampling with a saturated sampling method, as all population members were included as the sample. The results show that OSH training has a positive and significant impact on the officers’ work-related knowledge. Furthermore, the increased knowledge gained from the training also contributes to better performance in carrying out vehicle inspections. These findings underscore the importance of OSH training as a managerial strategy to enhance workplace safety and operational efficiency. It is recommended that OSH training be conducted regularly and systematically, not only for new employees but also as a refresher for all officers. Management is also encouraged to develop more interactive and practical training modules to ensure that the acquired knowledge is effectively applied in the field.
Co-Authors Aang Gunawan Agusinta, Lira Charles AN Dian Artanti Arubusman Djamal Subastian Hermanto J Siregar Himawan Hariyoga Imam Ozali Indra Setiawan Muhammad Firdaus Nawang Hakim Mega Angkasa Oni Yudo Sundoro Siti Ghumaisa Effendie Suharto Abdul Majid Wahyudi, Dardi