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Loyalty and the Effects of Trust and Switching Barriers Geofakta Razali; Farida Akbarina; Dian Artanti Arubusman; Arief Yanto Rukmana; Muhammad Yusuf
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4541

Abstract

In an increasingly cutthroat business environment, companies must be able to choose the right strategy for the company's survival, particularly by marketing their products in accordance with consumers' and customers' wants and expectations. Trust and resistance to change are two factors that consumers/customers take into account when deciding whether or not to remain loyal to a product. This study set out to evaluate the partial impact of trust and mobility limitations on loyalty. The research methods used in this study include descriptive and verification. The population of this study consists of users of Karadenta Skincare products in the city of Sumedang, which also includes the villages of South Sumedang and North Sumedang. For this study, 97 participants were chosen using a purposive sample technique. The distribution of questionnaires served as a method for gathering data. A data instrument's validity and reliability are tested. While the standard assumption test, multiple regression analysis, coefficient of determination analysis, and hypothesis testing are among the data analysis techniques used. Keywords: Trust, Barriers to Movement, and Loyalty.
The Ease Of Use And Discount Toward Purchase Decisions And Customer Satisfaction On E-Ticketing In Indonesia Edhie Budi Setiawan; Nadhila Cory Sabrina; Aulia Mutia Alda; Dian Artanti Arubusman; Amrulloh Ibnu Kholdun
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.945

Abstract

Ease of use and discounts are efforts that can be made by Tiket.com to improve customer decisions and satisfaction in purchasing airline tickets. This research aims to find out the effect of ease of use and discounts on purchasing decisions and customer satisfaction. The research method used is quantitative by disseminating questionnaires to 130 respondents. Respondents in this study were taken by purposive sampling. The data obtained is processed using SEM-PLS. The results of this study showed a significant and significant relationship between ease of use and discounts to purchasing decisions and customer satisfaction. Therefore, the higher the ease of use and discounts, the higher the purchase decision and the increased customer satisfaction in buying flight tickets in Tiket.com.
THE INFLUENCE OF THE ON-TIME PERFORMANCE, FLIGHT SCHEDULES, TICKET PRICES, AND PASSENGER SATISFACTION IN DETERMINING CUSTOMER LOYALTY IN INDONESIAN GARUDA AIRLINES Siti Ghumaisa Effendie; Suharto Abdul Majid; Indra Setiawan; Dian Artanti Arubusman; Yana Tatiana
International Journal of Social Science Vol. 4 No. 5: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i5.9705

Abstract

Some economic and agro-industrial managerial problems are that the company's human resources are not maximized in optimizing productivity, cost efficiency, and product quality control. This also includes improving understanding of markets, marketing strategies, and the development of appropriate technologies to improve agro-industrial performance. The purpose of this study is to examine the impact of on-time performance, flight schedules, and ticket prices on customer satisfaction and customer loyalty of Garuda Indonesia Airlines at Soekarno-Hatta International Airport Jakarta, Indonesia. The data collection method uses a questionnaire distributed to 100 respondents. The data analysis method uses SEM PLS. The results show that a positive and significant direct impact on customer satisfaction is obtained from on-time performance and ticket prices, while flight schedules have a positive and insignificant direct impact. A positive and significant direct impact on passenger loyalty, it is obtained from customer satisfaction and ticket prices, while on-time performance and flight schedules have a positive and insignificant direct impact, which implies that customer satisfaction is a vital factor for Garuda Indonesia Airlines to survive in such a highly competitive aviation market
ANALISIS SISTEM TIME CHARTER DAN FREIGHT CHARTER ATAS REVENUE TERHADAP OPERATING PROFFIT MARGIN DENGAN OPERATIONAL COST SEBAGAI MEDIASI PADA PT. BINTANG SAMUDERA MANDIRI LINES Tbk Arifah Ahsani Taqwim; Nofrisel, Nofrisel; M. Iqbal Firdaus; Sandriana Marina; Dian Artanti Arubusman
Media Bina Ilmiah Vol. 19 No. 12: Juli 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of revenue on Operating Profit Margin with Operational Cost as a mediator through the time charter and freight charter systems at PT. Bintang Samudera Mandiri Lines Tbk (BSML). The research method used is quantitative and associated with the company's secondary data. The study population includes Revenue Time Charter, Freight Charter, Operational Cost, and Operating Profit Margin at PT. Bintang Samudera Mandiri Lines Tbk from 2020. The sample consists of monthly data from January 2020 to December 2022, with 36 samples from 5 company vessels. The path analysis method is used with the help of SPSS Ver. 26 software. The study results show a positive and significant effect between Revenue and Operational Cost on the Time Charter and Freight Charter systems. Revenue also has a positive and significant effect on Operating Profit Margin in both systems. However, Operational Cost only has a positive and significant effect on Operating Profit Margin in the Freight Charter system. Indirectly, Revenue through Operational Cost affects the Operating Profit Margin in the Freight Charter system, but not in the Time Charter system. There is a significant difference between Revenue, Operational Cost, and Operating Profit Margin generated by the two systems at PT. Bintang Samudera Mandiri Lines Tbk. With the implication that the company must ensure that the increase in revenue is followed by operational cost efficiency by the company's management.
Pengaruh Lingkungan Fisik Bandara, Fasilitas Bandara, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan yang Dimediasi Biaya Layanan Penumpang Di Terminal 2 Domestik Bandar Udara Soekarno-Hatta Tahun 2024 Winata, M. Ilham Nurhadi; Cecep Fahrudin; Dian Artanti Arubusman
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6483

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan fisik, fasilitas bandara, dan kualitas layanan terhadap kepuasan penumpang yang dimediasi oleh Passenger Service Charge (PSC) di Terminal 2 Domestik Bandar Udara Internasional Soekarno–Hatta. Fenomena lonjakan penumpang pasca pandemi yang disertai dengan meningkatnya keluhan menjadi dasar utama penelitian ini. Penelitian menggunakan pendekatan kuantitatif dengan desain penelitian kausal. Data primer dikumpulkan melalui kuesioner yang dibagikan kepada 470 responden yang dipilih dengan teknik incidental sampling selama periode 1–15 Januari 2025. Data dianalisis menggunakan metode Structural Equation Modeling–Partial Least Square (SEM-PLS) dengan SmartPLS 4.0 untuk menguji hubungan langsung maupun tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa secara langsung, lingkungan fisik, fasilitas bandara, kualitas layanan, dan PSC berpengaruh positif signifikan terhadap kepuasan penumpang. PSC merupakan variabel yang paling berpengaruh terhadap kepuasan, sementara lingkungan fisik memiliki pengaruh terlemah. Dalam kaitannya dengan PSC, lingkungan fisik muncul sebagai faktor paling dominan, sedangkan kualitas layanan menjadi yang paling lemah. Temuan juga mengonfirmasi adanya pengaruh tidak langsung melalui mediasi PSC, di mana hubungan antara lingkungan fisik dan kepuasan yang dimediasi PSC merupakan yang terkuat, sedangkan kualitas layanan dan kepuasan yang dimediasi PSC merupakan yang terlemah. Kesimpulannya, kepuasan penumpang di Terminal 2 Domestik Soekarno–Hatta tidak hanya ditentukan oleh layanan dan fasilitas yang disediakan, tetapi juga oleh persepsi terhadap kewajaran biaya layanan. Peningkatan fasilitas, kualitas layanan, dan lingkungan fisik terminal yang selaras dengan kebijakan PSC sangat penting untuk memperkuat kepuasan dan loyalitas penumpang.