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All Journal Jurnal Komunikasi MediaTor: Jurnal Komunikasi Mediator Jurnal Komunikasi Islam Jurnal Riset Public Relations Bandung Conference Series: Public Relations
Maman Chatamallah
Hubungan Masyarakat, Fakultas Ilmu Komunikasi Universitas Islam Bandung
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Journal : Mediator

 1 
Ibu sebagai Ikon Periklanan: Dari “Supermom” sampai “Smart Mom” Chatamallah, Maman
Mediator Vol 5, No 2 (2004)
Publisher : FIkom Unisba

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Abstract

Dunia periklanan tak pernah sepi dari gempita –mulai dari gempita seputar pernak-pernik periklanan, gemerlap selebritis periklanan, riuh rendah omset iklan yang luar biasa di tengah krisis, sampai pada diskusi menyoal isu-isu politis dalam periklanan. Iklan, bagaimanapun, adalah sebuah medium representasi simbolik, yang tak lepas dari tarik-menarik antarberbagai kepentingan. Ibu, sebagai bagian dari perempuan, sering disimbolisasikan oleh iklan secara verbal ataupun nonverbal. Dari berbagai citraan yang muncul, terlihat bahwa dominasi citra Ibu dalam periklanan Indonesia ternyata belum beranjak dari gambaran klasik tentang perempuan tradisional: berkutat di ruang domestik, tersubordinasi di bawah bayang-bayang suami, dan terperangkap dalam ilusi sebagai sosok yang selalu siap berkorban, kendati sesungguhnya dikorbankan.
Opini Publik dan Kebijakan Pemerintah Chatamallah, Maman
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Abstract

A reciprocal relationship exists between public opinion and government policy. Public opinion shaped and reshaped government policies, on the other hand, regulations also influence and transform the public. Public opinion could strengthen support to the administration. On the other hand, weak regulations would create unfavorable public opinion, which in turn will reduce people support toward the government. Such was the case of government policy over energy regulations in Indonesia. Unpopular decision to increase gasoline price made by Megawati administration turned out to be fatal when public opinion swung to another pole. From the image of the party for grass root, PDI then gained popularity as the party who betrayed and corrupted their constituents.
Strategi “Public Relations” dalam Promosi Pariwisata: Studi Kasus dengan Pendekatan “Marketing Public Relations” di Provinsi Banten Chatamallah, Maman
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

Management and promotion about tourims are very important to influence tourist in order to visit and stay in the destination of area of tourism. the Banten departement of tourism are important to use the approach of marketing public relations in order to develop product tourism and public cooperation to make promotion tourism.
Co-Authors Aini Noviar, Tri Nur Chairun Trianisa Anwar Deskia Putri Harahap Dewi Andini Dilan Trisakti Gladina Erik Setiawan Iskandar, Doddy Laranty Irabella Muhammad Althafariq Ramadhan Muhammad Althafariq Ramadhan Muhammad Yusfriza Setia Wibawa Riza Nabiilah Safira Putri Naditha Rizkya Hantoro Nasrul Suryaman Noviar, Tri Nur Aini Radhita Yuthifa Rahman Raina Desiana Prafitri Shabilla Restu Yuniawatie Shafira Fauzani Tamareisya Setiawan Putri Wiksana, Wiki Angga Yanuar Ibrahim Zahra Aulina Zulfebriges