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All Journal Ilmu Dakwah: Academic Journal for Homiletic Studies Jurnal Komunikasi Islam Jurnal Riset Public Relations
Iskandar, Doddy
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Ekofeminisme dalam Film Dokumenter “Our Mother’s Land” Rahyanatuqolbi, Annisa; Iskandar, Doddy; Ahmadi, Dadi
Jurnal Riset Public Relations Volume 4, No. 1, Juli 2024, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v4i1.3824

Abstract

Film menjadi media massa untuk merepresentasikan sebuah empiris yang terjadi dalam masyarakat. Film dokumenter “Our Mothers Land” memberitakan ekofeminisme yang dirilis pada tahun 2020. Penelitian ini bertujuan untuk menganalisis bentuk ekofeminisme yang terdapat pada scene-scene film dokumenter Our Mothers’ Land dengan menggunakan semiotika John Fiske. Tulisan ini akan membahas perihal film Our Mother’s Land yang rilis di tengah berita lingkungan yang mencuat pasca sahnya Undang-Undang Minerba dan  Omibus Law Cipta Kerja. Film ini hadir pada format dokumenter yang mendeskripsikan perjuangan warga norma pada mempertahankan tanahnya berasal eksploitasi korporat. Our Mother’s Land penekanan mengangkat kisah-kisah gerakan perlawanan yang digagas serta diorganisir langsung oleh para wanita. Pada film ini terdapat scene-scene yang ingin dicari memahami makna nya melalui teori semiotika milik John Fiske, menggunakan melalui tiga level proses pengkodean asal teori The Codes of Television yaitu level empiris, level representasi, dan  level ideologi. Hasil penelitiannya menunjukkan bahwa ekofeminisme dalam film Our Mothers’ Land digambarkan oleh sosok para perempuan yang semangat dan tidak pantang menyerah dalam setiap peristiwa melawan perusahaan yang akan mengambil hak warga, seorang yang mampu menjadi pemimpin di dalam masyarakat, walaupun dengan labelnya yang seorang perempuan. Film is a mass media representing a reality in society. Documentary film “Our Mothers Land” released in 2020 tells about ecofeminism. This study aims to analyze the forms of ecofeminism that exist in the scenes of the documentary film Our Mothers' Land using John Fiske's semiotics. This article will discuss the film Our Mother's Land, released amid environmental issues that arose after the Minerba Law and Job Creation Omnibus Law came into force. This film is presented in a documentary format that depicts the struggle of indigenous peoples in defending their land from corporate exploitation. Our Mother's Land focuses on stories of resistance movements initiated and directly organized by women. In this film there are scenes whose meaning you want to find out through John Fiske's semiotic theory, by going through three levels of the coding process of The Codes of Television theory, namely the level of reality, the level of representation, and the level of ideology. The results of the research show that ecofeminism in the film Our Mothers' Land is depicted by the figures of women who are enthusiastic and never give up in every incident against companies that will take away citizens' rights, someone who is able to become a leader in society, even though she is labeled as a woman.
Strategi Promosi Produk Perbankan di Media Sosial Febrianty, Jessica; Iskandar, Doddy; Ahmadi, Dadi
Jurnal Riset Public Relations Volume 4, No. 2, Desember 2024, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v4i2.5290

Abstract

Abstrak. Instagram kini menjadi sarana promosi bagi perusahaan yang membutuhkannya, tidak terkecuali dengan Bank BTPN yang telah lama memanfaatkan aplikasi Instagram untuk menjadikannya alat komunikasi digital dalam promosi produk perbankan. Tujuan penelitian ini untuk mengetahui implementasi strategi promosi, pemanfaatan Instagram sebagai alat promosi serta alasan memilih aplikasi Instagram sebagai strategi promosi Bank BTPN. Dalam penelitian ini, peneliti menggunakan teori Mix Marketing berfokus pada Product, Promotion, People dan Place. Peneliti menggunakan metode kualitatif dengan pendekatan kasus, yaitu bertujuan untuk mencari dan menggali informasi secara lebih mendalam mengenai promosi melalui aplikasi Instagram. Teknik pengumpulan data yang dilakukan dalam penelitian ini menggunakan wawancara, observasi, dan dokumentasi. Pada penelitian ini, dilakukan uji keabsahan data menggunakan triangulasi sumber dan triangulasi metode. Subjek penelitian dalam penelitian ini ialah pihak Bank BTPN  yaitu branch service manager dan branch assistant. Hasil yang didapat dari penelitian ini membuktikan bahwa ada kegiatan promosi produk perbankan di aplikasi Instagram yang dilaksanakan oleh Bank BTPN dengan memanfaatkan fitur-fitur yang ada di dalam aplikasi Instagram didukung oleh adanya strategi dalam pembuatan konten yang disesuaikan dengan target BankBTPN. Abstract. Instagram has now become a promotional tool for companies that need it, including Bank BTPN which has long used the Instagram application to make it a digital communication tool in promoting banking products. The purpose of this research is to determine the implementation of promotional strategies, the use of Instagram as a promotional tool and the reasons for choosing the Instagram application as a promotional strategy for Bank BTPN. In this research, researchers used the theory Mix Marketing focus on Product, Promotion, People and Place. The researcher used a qualitative method with a case approach, which aims to find and explore more in-depth information regarding promotions through the Instagram application. The data collection techniques used in this research used interviews, observation and documentation. In this research, data validity was tested using source triangulation and method triangulation. The research subjects in this study were Bank BTPN is branch service managers and branch assistants. The results obtained from this research prove that there are promotional activities for banking products on the Instagram by Bank BTPN through utilizing the features in the Instagram application supported by a strategy in creating content which is adjusted to Bank BTPN's targets.
Media Literacy and Involvement of Students of SMK YPC Tasikmalaya in Religious Da'wah Movement in Digital Space Zakiah, Kiki; Iskandar, Doddy; Supriadi, Yadi; Hantoro, Naditha Rizkya
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 18 No 2 (2024): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v18i2.40957

Abstract

The development of digital technology has transformed how students interact and participate in dakwah activities, particularly through social media. This study aims to analyze how media literacy supports the involvement of SMK YPC Tasikmalaya students in digital religious dakwah movements and how pesantren-based education enhances these capabilities. Using qualitative methods and a case study approach, this research collected data through interviews, observations, and documentation of students' digital dakwah activities. The findings indicate that the media literacy program at SMK YPC Tasikmalaya not only equips students with technical skills to access and disseminate information but also instills religious moderation values to counter radicalism and intolerance in digital dakwah. Media literacy developed through the pesantren approach encourages students to become creators of inclusive, peaceful, and relevant dakwah content tailored to digital audiences. The implications of this research highlight the importance of integrating media literacy into religious education curricula to prepare young generations as productive and moderate digital preachers. With these skills, students can actively disseminate tolerant dakwah messages and foster a harmonious digital community rooted in religious values.
Komunikasi Terapeutik Keluarga Muslim di Bandung: Analisis Fungsi Narasi dan Keteladanan Noviar, Tri Nur Aini; Chatamallah, Maman; Zulfebriges, Zulfebriges; Iskandar, Doddy
Jurnal Komunikasi Islam Vol. 11 No. 1 (2021): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4084.941 KB) | DOI: 10.15642/jki.2021.11.1.63-90

Abstract

Therapeutic communication basically aims to develop oneself and state of mind in order to lead to be more positive. This article is a qualitative research report that examines the role of narrative interaction and goodly model of parents as a form of therapeutic communication within Muslim families. The results have showed that storytelling and exemplary techniques in the sense of pleasant interpersonal communication can be used to foster the healing process and create a healthy lifestyle in the family. These techniques can keep children in a more positive state of mind, including through giving suggestions and strengthening Islamic spiritual values. This can be conducted by a clear understanding regarding the character of the child's communication, followed by seting the narrative technique and goodly model that parents must take.
Co-Authors Aini Noviar, Tri Nur Dadi Ahmadi Febrianty, Jessica Hantoro, Naditha Rizkya Kiki Zakiah Darmawan Maman Chatamallah Noviar, Tri Nur Aini Rahyanatuqolbi, Annisa Supriadi, Yadi Zulfebriges