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All Journal MediaTor: Jurnal Komunikasi SENI
Yuristia Wira Cholifah
Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Arts Languange, Linguistic, Communication & Media

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Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program Raditya Pratama Putra; Indri Rachmawati; Yuristia Wira Cholifah
MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i1.6992

Abstract

The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.
Kuasa, Tubuh, dan Tanda dalam Meme Politik Pasangan Fiktif Nurhadi-Aldo pada Pilpres 2019 Yuristia Wira Cholifah; Aditya Eko Adrianto
MediaTor (Jurnal Komunikasi) Vol 12, No 1 (2019): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v12i1.4578

Abstract

This article discusses how power, body and leftism exist in political memes of NurhadiAldo. Indonesia recently has witnessed the emergence of a pair of fictitious presidential candidates, Nurhadi-Aldo. The pair emerged amid mounting political tension ahead of the Indonesian presidential election for the 2019-2024 period. This fictional couple suddenly became viral with various uploaded memes that seem to be vulgar - related to the body, but some uploads voiced criticism against power. Nurhadi-Aldo, then abbreviated as ‘Dildo’, symbolizes itself as a fake phallus, a fictitious power. This study uses a qualitative method with Peirce’s semiotic approach. Based on the semiotic analysis of Nurhadi-Aldo (NA) meme samples related to power and body, it can be concluded as follows: (1) Political memes can be a medium of aspiration for all parties that are humorous, but effective and viral; (2) The NA Meme comes from two shitposting icons, so NA memes will always cover body, irony, and absurdity; (3) Shitposting which tends to be vulgar and aggressive allows NA meme to bring sensitive topics, especially leftism and body; (4) The appearance of the inverted NA profile photo and the abbreviation attached to them – dildo  has an important role in building a symbol of fictitious power.
PERSEPSI MAHASISWA TERHADAP ISU-ISU GENDER DI JURUSAN SENI RUPA MURNI ISI SURAKARTA Aditya Eko Adrianto; Yuristia Wira Cholifah
Canthing Vol. 9 No. 1 (2023)
Publisher : Akademi Seni dan Desain Indonesia Surakarta

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Abstract

A work of art is the creator’s expression and a medium for conveying a message to the audience. One message that can be voiced is gender. However, the dimensions and issues surrounding gender continue to change, making gender a concept still challenging to understand among university students. This issue is then carried over to the works of art produced by art students. Students tend not to understand gender issues in society. Works of art can be a medium of resistance to breaking narrow views on gender issues. Therefore, this study aims to analyze art students' understanding of gender using Judith Butler's gender theory. This study uses qualitative methods, observation data collection techniques, interviews, and documentation. Four students were selected as informants using the Purposive Sampling technique, with the criteria of students choosing gender as the central theme for their Final Project and having completed the Creation Methodology Course. The study's results show how art students perceive gender issues and how they express or challenge gender issues through art. Keywords: Gender issues, challenge, art students, works of art
Co-Authors Aditya Eko Adrianto Aditya Eko Adrianto Indri Rachmawati Raditya Pratama Putra