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All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar
Agung Perdana Putra
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PENGARUH STRATEGI KEUNGGULAN BIAYA DAN DIFERENSIASI DALAM RANGKA MENINGKATKAN VOLUME PENJUALAN PADA BISNIS OPTIK DI KOTA PEKANBARU Agung Perdana Putra; Rina Selva Johan; Hardisem Syabrus
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 4, No 1 (2017): Wisuda Februari 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

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Abstract

Abstack: This study aims to determine the effect of cost advantage and differentiation strategy in order to increase sales volumes in the optical business in the city pekanbaru.Populasi in this study is a business venture or optical totaling 59 optics in Pekanbaru 2015, respondents in this study is the owner or employee optics. Samples were obtained using the formula slovin total of 37 optical, samples were taken by using random sampling techniques. Data were collected using a questionnaire or a questionnaire. Data were analyzed using multiple linear regression analysis, t test and F test with significance level of 0.05%. It is based on the analysis results, in which the calculation results show F count> F table (12.260> 3.276), followed by t-test to determine whether each independent variable (Strategies cost advantage and differentiation) effect on the dependent variable (Volume Sales). The results of this study partially shows cost advantage and a significant positive effect on sales volume this is evidenced by tcount> t table (2.646> 1.691) .Next differentiation strategy is positive and significant impact on sales volume this is evidenced by the value of t> t table ( 4.066> 1.691). The predictive ability of these two variables on sales volume in this study amounted to 41.9%, while the remaining 58.1% is influenced by other factors not examined in this study.Keywords: strategies excellence, differentiation and volume sales
FENOMENA INVESTASI ILEGAL DI INDONESIA DALAM TINJAUAN PERSPEKTIF PSIKOLOGIS Rahma Suryani; Agung Perdana Putra; Ahmaddin Ahmad Tohar; Khairil Anwar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.43570

Abstract

The phenomenon of illegal investment in Indonesia is increasingly rampant along with the development of financial technology and low financial literacy of the public. This study aims to examine the behavior of illegal investment from a psychological perspective by highlighting the psychological impact it causes. The research method used is library research through the analysis of various sources such as journals, articles, and official reports. The results of the study show that illegal investment behavior is not only triggered by a lack of financial and legal knowledge, but also by psychological factors such as social influence and trust in public figures (celebrity endorsement effect), cognitive bias (optimism bias and overconfidence bias), and the phenomenon of Fear of Missing Out (FoMO). These factors encourage individuals to make investment decisions emotionally without rational consideration of risk. The impact is not only in the form of financial losses, but also psychological trauma, loss of social trust, and decreased public participation in formal financial institutions. This research emphasizes the importance of increasing financial literacy and psychological awareness of the community as a preventive effort against illegal investment practices in Indonesia.
Co-Authors Ahmaddin Ahmad Tohar Hardisem Syabrus Khairil Anwar Rahma Suryani Rina Selva Johan