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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Pengabdian kepada Masyarakat Nusantara DEDIKASI PKM Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal PKM Manajemen Bisnis Business Perspective Journal JURNAL AKUNTANSI DAN BISNIS
Kukuh Mulyanto
STIE TOTALWIN SEMARANG
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmu Manajemen dan Akuntansi Terapan

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GUERRILLA MARKETING: DILEMA EFISIENSI BIAYA DANEFEKTIFITAS PROMOSI DALAM MENDAPATKAN KONSUMEN Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 5 No. 1 (2014): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.451 KB) | DOI: 10.36694/jimat.v5i1.73

Abstract

Nowadays people’s knowledge is getting bigger, so itmakesthe marketers have to develop their promotiontechnique becomes better for getting the increase numberof the consumers. At first, guerrilla marketing is used bysmall business because it need not a big fund but it is ableto produce a lot of products. In real life, to do a guerrillamarketing strategy needs higher cost. Otherwise, thereare a lot of big companies which is used guerrillamarketing strategy. When doing guerrilla, especially thesmall enterprises they have to think about the resource sothat the enterprise can get the value of consumer that theywant matched with the cost.
PERAN ORIENTASI KEWIRAUSAHAAN DALAM MENCIPTAKAN KINERJA BISNIS Mulyanto, Kukuh
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 5 No. 2 (2014): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.26 KB) | DOI: 10.36694/jimat.v5i2.84

Abstract

Entrepeneurship orientation has been acknowledged in literature andpractice as a vital element of economic and organizational growth, successand competitiveness and can be considered as a unique competitiveadvantage.The purpose of the paper is to provide a comprehensive analysis of the conceptof entrepeneurship orientation. Concluding, the paper suggests directions forfuture research.
Co-Authors Alim, Mucahmmad Rully Sjahirul As'ari, Fajar Husain Asepta Hendriyanto Effendi, Meizar Firdaus Firdaus Firdaus Firdaus Husain Asy’ari, Fajar ISMANTO, FIDERIUS Jatmiko, M Roby M. Roby Jatmiko Martini Martini Nurhayati Nurhayati Nurhayati Nuryana, Yayan Proborini, Ellen Rusmiyatun Rusmiyatun SITTI NURRAHMAH, WA ODE Sulistiyaningsih, Sri