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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Pengabdian kepada Masyarakat Nusantara DEDIKASI PKM Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal PKM Manajemen Bisnis Business Perspective Journal JURNAL AKUNTANSI DAN BISNIS
Kukuh Mulyanto
STIE TOTALWIN SEMARANG
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Business Perspective Journal

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Peran Video Marketing sebagai Variabel Intervening dalam Menentukan Keputusan Berbelanja di Aplikasi Tiktok Shop pada Konsumen Indonesia Firdaus; Mulyanto, Kukuh; Rusmiyatun; Sitti Nurrahmah, Wa Ode; Jatmiko, M. Roby
Business Perspective Journal Vol. 3 No. 2 (2023): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v3i2.1189

Abstract

The development of the world of information technology is directly proportional to the behavior of consumers in Indonesia in meeting their daily needs. It can be seen from how consumptive the Indonesian people are to buy products online, one application that is currently favored by the public for online shopping is the Tiktok Shop application. This research was conducted to predict the relationship between variables that are used by the community as a determinant in making decisions to shop on the Tiktok Shop application, besides that it wanted to prove the role of video marketing in the Tiktok Shop application. Collecting data in this study used a questionnaire with a purposive sampling technique with a total of 100 respondents using the tiktok shop application. The results of this study prove that Indonesian consumers in making product purchase decisions because they often see stories from social media and search engine optimization can directly influence consumers to shop on the Tiktok Shop application. In addition, video marketing broadcast by content creators can strengthen or bridge consumers to buy products in the Tiktok Shop application.
Keterkaitan Persepsi Harga, Kemudahan dan Persepsi Manfaat terhadap Keputusan Menggunakan MNC Play pada Konsumen Semarang Sitti Nurrahmah, Wa Ode; Firdaus; Nurhayati; Effendi, Meizar; Ismanto, Fiderius; Hendriyanto, Asepta; Mulyanto, Kukuh
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1456

Abstract

The internet has become a very basic need for human life in this modern era. This was welcomed by entrepreneurs in this field, various brands have been operating in Indonesia with very varied services. This research aims to describe the relationship between the variables of price perception, convenience, and perceived benefits on the decision to use MNC Play among consumers in Semarang. The population in this research is the MNC Play user community in Semarang. The research sample consisted of 100 respondents who met the sampling criteria (purposive sampling). Data collection was carried out in a structured manner through an instrument (questionnaire) with a Likert scale of 1-10, the data collected was processed with the help of SPSS. The results of this research show that the perception of prices that are classified as competitive can be one of the factors for consumers to use MNC Play products. Apart from that, this research also explains that ease of access and ease of installing Wi-Fi as well as consumers' perceived benefits can be reinforcing factors for consumers. using products from MNC Play (Wi-Fi). In this research, price perception is the thing most highlighted by consumers. This also indicates that people are very sensitive to the price of a product, but this could be a strategy for MNC Play to win business competitions in the internet service (WIFI) sector. Keywords: perception of price, convenience, perception of benefits, decision to use, mnc play (wi-fi)
Co-Authors Alim, Mucahmmad Rully Sjahirul As'ari, Fajar Husain Asepta Hendriyanto Effendi, Meizar Firdaus Firdaus Firdaus Firdaus Husain Asy’ari, Fajar ISMANTO, FIDERIUS Jatmiko, M Roby M. Roby Jatmiko Martini Martini Nurhayati Nurhayati Nurhayati Nuryana, Yayan Proborini, Ellen Rusmiyatun Rusmiyatun SITTI NURRAHMAH, WA ODE Sulistiyaningsih, Sri