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All Journal Jurnal Hospitality dan Manajemen Jasa Jurnal Masyarakat Mengabdi Nusantara Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Marchelin Marchelin
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Religion Humanities Decision Sciences, Operations Research & Management Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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PENGARUH KARAKTERISTIK SELEBRITI ENDORSER @ANAKJAJAN TERHADAP MINAT BELI PENGIKUT DI INSTAGRAM Cynthia Joewono; Marchelin Marchelin; Regina Jokom
Jurnal Hospitality dan Manajemen Jasa Vol 7, No 2 (2019): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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Abstract

AbstrakPenelitian ini dilakukan untuk mengetahui pengaruh karakteristik selebriti endorserterhadap minat beli pengikut instagram. Penelitian ini melibatkan 150 responden yangmerupakan pengikut dari selebriti endorser @anakjajan. Teknik analisa yang penulisterapkan adalah regresi linear berganda. Hasil dari penelitian ini menunjukkan bahwakarakteristik selebriti endorser visibility dan attractiveness memiliki pengaruh yang positifterhadap minat beli tetapi tidak secara signifikan. Dan karakteristik selebriti endorsercredibility dan power memiliki pengaruh yang positif dan signifikan terhadap minat beli.Kata kunci : Selebriti Endorser, Media Sosial, Minat Beli, InstagramAbstractThis research is to find out influence of celebrity endorsers characteristic on the purchaseintention on the followers of @anakjajan. This study involved 150 followers of celebrityendorsers @anakjajan. Analyze technique that we use is multiple regression analysis. Theresults of this study show that characteristics visibility and attractiveness have a positiveinfluence on purchase intention but not significantly. And characteristics of credibility andpower have a positive and significant influence on purchase intention.Keywords : Celebrity endorser, Social Media, Purchase Intention, Instagram
Pedampingan Penyusunan Biaya Produksi Pada Usaha Kreativitas Anak Di Panti Asuhan Kristen Tangmentoe Marchelin Marchelin; Mince Batara; Stefani Marina Palimbong; Elisabet Pali; Olivia Devi Yulian Pompeng
Jurnal Masyarakat Mengabdi Nusantara Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v3i2.266

Abstract

This community service activity aims to provide assistance to the children of the Tangmentoe Orphanage regarding the preparation of production costs in the child creativity business at the Tangmentoe Christian Orphanage where all this time the orphanage children have participated in many skills training to improve creativity, but in determining the selling price following the selling price in the market. In terms of determining the selling price, the production price of each production from the creativity of the orphanage children is needed. By using participatory methods carried out in assisting the preparation of production costs in this activity, the orphanage children have knowledge about the preparation of production costs on all the results of the orphanage children's creativity. And through this activity, orphanage children also have strong motivation in planning to start and manage a business.
Dampak Infrastruktur Objek Wisata Burake Terhadap Pertumbuhan Ekonomi Lokal Maryones Lino’ Tangdiembong; Olivia Devi Y. Pompeng; Marchelin Marchelin
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 2 (2024): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i2.45

Abstract

This research aims to determine the impact of the infrastructure of the Burake Tourist Attraction on the economic growth of the community around the Burake Tourist Attraction. The research method used in this research is qualitative research. Data was collected through interview and observation procedures. The informants for this research consisted of 7 people consisting of 2 local people, 2 people who were business actors at the Burake Tourist Attraction, 1 levy collector at the Burake Tourist Attraction, 1 tourism service employee, and 1 tourist. The research results show that the existence of the Burake tourist attraction has an impact on the economic growth of the local community and has a good influence on the development of infrastructure such as roads and electricity. The development of infrastructure supports and makes it easier for people who are business actors at the Burake Tourist Attraction, especially road infrastructure, making accessibility easier for both local people and tourists. Indirectly, the existence of the Burake Tourist Attraction which is supported by adequate infrastructure can help the economic growth of the community around the Burake Tourist Attraction. This economic growth includes creating jobs, increasing income and opening up business opportunities.
Co-Authors Cynthia Joewono Elisabet Pali Maryones Lino’ Tangdiembong Mince Batara Olivia Devi Y. Pompeng Olivia Devi Yulian Pompeng Regina Jokom Stefani Marina Palimbong