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All Journal Jurnal Hospitality dan Manajemen Jasa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Irvan Saputra
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions

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FAKTOR – FAKTOR YANG MEMBUAT KONSUMEN MEMILIH FULL SERVICE AIRLINES Irvan Saputra; Loresa Danette Yonathan
Jurnal Hospitality dan Manajemen Jasa Vol 5, No 2 (2017): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.372 KB)

Abstract

Penelitian ini bertujuan untuk mencari faktor-faktor baru apa saja yang terbentuk darifaktor internal dan eksternal yang membuat konsumen memilih Full Service Airlines diIndonesia. Penelitian dilakukan dengan menyebarkan kuesioner kepada 302 responden penggunaFull Service Airlines di Indonesia. Metode penelitian yang digunakan adalah analisis faktordengan bantuan program SPSS 16.0. Hasil penelitian menunjukkan terbentuknya lima faktor barudari faktor internal dan eksternal yang membuat konsumen memilih Full Service Airlines diIndonesia, yaitu facility, brand image, prestige, recommendation dan self-comfort. This research aims to find out the new factors from internal and external factors thatmake consumers choose Full Service Airlines in Indonesia. This research was conducted bydistributing questionnaires to 302 respondents of Full Service Airlines’ users in Indonesia. Theresearch method used is factor analysis with the help of SPSS 16.0 program. The results of thestudy show five new factors resulted from internal and external factors that make consumerschoose Full Service Airlines in Indonesia, namely facility, brand image, prestige,recommendation and self-comfort.
THE EFFECT OF PRICE, BRAND IMAGE AND PRODUCT QUALITY ON REALME SMARTPHONE PURCHASE DECISIONS AMONG THE PEOPLE OF EAST ACEH DISTRICT Irvan Saputra; Khairina AR; Widyana Verawaty Siregar; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1164

Abstract

This study aims to determine the effect of price, brand image, and product quality on the purchasing decision of Realme smartphones among the people of East Aceh Regency. The population in this study were the people of East Aceh Regency who had purchased Realme smartphones. The research method used was a quantitative approach with a sample collection technique using purposive sampling. The data collected in this study were primary data, obtained through direct distribution of questionnaires using a non-probability sampling method, involving 100 respondents. For data analysis, multiple linear regression was used with the help of SPSS (Statistical Product and Service Solution) software version 26.0. At the stage of testing the research instrument, validity and reliability tests were applied. The findings of this study indicate that price and product quality have a positive and significant influence on the purchasing decision of Realme smartphones among the people of East Aceh Regency, while brand image shows a positive but insignificant influence on the purchasing decision of Realme smartphones among the people.
Co-Authors Khairina AR Loresa Danette Yonathan T. Edyansyah, T. Edyansyah Widyana Verawaty Siregar