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PENGARUH PERSEPSI KONSUMEN MENGENAI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH ALPUKAT MENTEGA SECARA ONLINE (Suatu Kasus Pada Konsumen Kojama Shop) Belva Ilaika Rahmadini Girawan; Pandi Pardian; Agriani Hermita Sadeli; Dika Supyandi
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4782

Abstract

Currently, agricultural products, especially fruit, tend to be enjoyed fresh and a variety of processed products is quite rare, especially in avocados. Now the sale of fresh fruit including avocado is not only available in traditional markets or modern markets but also available in online stores. One of the business players who use social media as a platform for selling fruit is the Kojama Shop. The purpose of this study was to determine the characteristics of avocado butter consumers at the Kojama Shop and to analyze the influence of consumers on product attributes on purchasing decisions for avocado butter online at the Kojama Shop. The sampling technique used in this study was non-probability sampling, namely convenience sampling or accidental sampling with the criteria that the person was an avocado consumer at Kojama Shop. The research method used is multiple linear regression analysis to determine whether each perception has a significant effect on purchases. The results of the F test showed that the variables of quality, price, and brand image simultaneously had a positive effect on the purchase decision of avocado butter at the Kojama Shop. The results of the t test showed that each variable of product quality (0.002), product price (0.002), and brand image (0.000) had a significant and significant effect on the purchase decision of avocado butter at Kojama Shop.
PARTISIPASI PETANI DALAM PROGRAM PENGEMBANGAN JAGUNG HIBRIDA (Suatu Kasus pada Kelompoktani di Desa Mulyasari Kecamatan Mande Kabupaten Cianjur) Muthiara Hasna; Dika Supyandi
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4555

Abstract

Corn is a multipurpose commodity, the demand for corn needs especially as a raw material for animal feed continues to increase. In 2015, the Ministry of Agriculture made a breakthrough to achieve self-sufficiency in corn and make Indonesia as the world of corn granary in the future. The government developed hybrid corn to every area that had development potential including Cianjur Regency. Mande Subdistrict is one of the districts with quite large corn production and there are company that produce animal feed where its existence was a form of cooperation between the Ministry of Agriculture and the Association of Animal Feed Companies (GPMT) as an effort to absorb local corn. This study aimed to explain the level of farmer participation, determine the type of participation which provided by farmers in the hybrid corn development program. The sample in this study used simple random sampling technique with a sample of 82 respondents. The design used quantitative design with survey method. Data analysis used descriptive statistics with the scoring. The results showed that the level of farmer participation in the hybrid corn development program was in the good category. The types of participation provided by farmers are in the form of energy, thoughts, skills, goods and money.
THE READINESS OF GAPOKTAN SIMPATIK’S ORGANIC RICE FARMERS, MANONJAYA SUB-DISTRICT, TASIKMALAYA REGENCY, IN THE IMPLEMENTATION OF INDUSTRY 4.0 Talitha Farida Hidayanti; Yayat Sukayat; Dika Supyandi; Iwan Setiawan
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 5, No 2 (2021): November 2021
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v5i2.7274

Abstract

Indonesia is currently entering the 4.0 Industrial Revolution that has the concept of Smart Factories, Industrial Internet of Things, Smart Industry, Advanced Manufacturing, Big Data, and artificial intelligence. The development of the 4.0 industry is agricultural technology. Technology in the field of agriculture is expected to support agricultural productivity in both quantity, quality, and continuity. This research aims to determine the readiness of organic rice farmers in the Gapoktan Simpatik in the implementation of the 4.0 industry. Research was conducted in Gapoktan Simpatik’s farmer, Sub-district Manonjaya, Tasikmalaya District. The research design used quantitative with survey method. The analysis tool used in this research was Mutula & Brakel. The selection of samples in this research used a simple random sampling technique with the formula Slovin of 51 respondents and used the proportional allocation formula to determine the number of samples in each farmer group. Based on calculations using Mutula & Brakel, it showed unprepared results in the Enterprise Readiness. Human Resources Readiness, and ICT Readiness components, while the information Readiness and External Readiness categories were included in the Category ready. Thus, it can be concluded that farmers are still not ready for the implementation of Industrial Technology 4.0.
Optimalisasi Sistem Agribisnis Kopi Garut Ahmad Choibar Tridakusumah; Dika Supyandi; Mahra Arari Heryanto; Adi Nugraha; Dede Abdul Hasyir Hasyir
COMSEP: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2022): COMSEP : Jurnal Pengabdian Kepada Masyarakat
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.985 KB) | DOI: 10.54951/comsep.v3i1.188

Abstract

The coffee commodity planted by KTH LMDH Kramatjaya member farmers in Garut Regency has good quality, supported by representative coffee processing production facilities but has not been utilized optimally. Therefore it is necessary to carry out Pengabdian Kepada Masyarakat (PKM) regarding the optimization of the coffee agribusiness system. . The PKM method uses the Participatory Rural Appraisal (PRA) approach and the applied Good Agricultural Practices (GAP) at the production and processing stages. PKM results show that the production has not yet reached the optimal level of productivity. The post-harvest treatment of coffee harvest processing has not applied the GAP principle. The PKM activity that has been implemented is online training as an effort to increase access and demand for coffee. In addition, activities are being carried out to design portable drying beds. The next PKM activity plan includes training and mentoring related to online marketing strategies and training on the use of portable drying beds.
Economic value of Bandung Orchid Forest, West Java Fikri Nugroho Utomo; Dika Supyandi; Nur Syamsiyah; Ernah Ernah
Sustinere: Journal of Environment and Sustainability Vol. 4 No. 2 (2020): pp. 55-143 (August 2020)
Publisher : Center for Science and Technology, IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/sustinere.jes.v4i2.102

Abstract

Indonesia has various tourist attractions. Agro-tourism is one of the potential tourism. Orchid Forest is an agro-tourism object that combines pine forest areas with orchid cultivation. Tourist attractions that utilize the potential of natural resources have an unknown economic value. This research aims to know the economic value of Orchid Forest and what factors influence the frequency of visits. This research used an individual travel cost method (ITCM) to estimate the economic value of Orchid Forest. The results indicate factors that significantly influence the frequency of visits are respondents' age and residence distance. The value of consumer surplus is Rp 102,000 and the economic value of Orchid Forest in 2019 was Rp 70,365,618,000. This value will give a new perspective for public authorities for the protection and further development of tourist attractions in the future.