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Pelatihan Startup untuk Menyiapkan Pengusaha Muda Berbasis Pendidikan Tera Noviantiningtyas Ripto saputri; Qonita Nur Rohmania; Dodik Nuryuono
SAP (Susunan Artikel Pendidikan) Vol 6, No 2 (2021)
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.484 KB) | DOI: 10.30998/sap.v6i2.9305

Abstract

Education plays a role in the development of the Millennium Development Goals (MDGs), namely shaping human resources. The focus of human resources here is Vocational High School (SMK) students. Entering the era of the Industrial Revolution 4.0, the application of IT-based learning is applied to support sustainable development and is expected to be a provision for vocational students in overcoming problems in society and having an impact on their economic, social and environmental life. Many vocational graduates are still unemployed. The causes of unemployment are the lack of opportunities, low critical thinking skills, and not having the courage to take risks at work. Solution to reduce unemployment is by teaching and developing startups within the scope of the school, namely education. Startups are expected to be able to prepare students for the world of work and the world of industry. The provision of startup-based entrepreneurship provisions can be used as provisions in the world of work for the community, especially SMK graduates.. One solution to the government's hope of increasing the number of young entrepreneurs is a startup.
Optimasi Pemasaran Digital Sartika FARM Hidroponik Menggunakan Social Messaging dan Google My Business Agus Muji Santoso; Sucipto Sucipto; Hesti Istiqlaliyah; Aidina Ristyawan; Rini Indriati; Zainal Afandi; Sulistiono Sulistiono; RR Forijati; Rina Firliana; Poppy Rahmatika Primandiri; Sutikno Sutikno; Suciati Suciati; Dewi Rahajoe; Moch. Nurul Hadi; Agus Fatony Tohari; Ryan Marcell Wibisono; Aldi Pratama; Mukhammad Annafinurika; Nurmala As'ari; Linda Elyanawati Rahayu; Hesti Mei Wulandari; Qonita Nur Rohmania; Bella Putri Damayanti; Vina Churotul Laili; Hana Refri Gunawan
Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2022): November 2022
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/kontribusi.v3i1.130

Abstract

Sartika Farm merupakan salah satu kelompok kerja ibu-ibu PKK di RT 39/RW 08 Kelurahan Singonegaran Kota Kediri yang masih memproduksi sayur hidroponik. Sartifa Farm berdiri sejak inisiasi program Kawasan Rumah Pangan Lestari (KRPL)di Kota Kediri (2019). Peningkatan kualitas dan kuantitas setelah pendampingan oleh TIM Hibah PKM Universitas Nusantara PGRI Kediri terhadap produksi sayur hidroponik perlu di perhatikan pada sisi distribusi pemasarannya. Pemasaran saat ini masih menggunakan konvensional dengan pemberdayaan masyarakat sekitar. Tim pengabdian memberikan pelatihan dalam strategi pemasaran menggunakan media digital dan internet. Starategi yang digunakan dengan Social Messaging dan Google My Business. Hasil yang akan didapatkan yaitu Produk Sartika Farm lebih dikenal di media digital dan pemasaran lebih luas..