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All Journal Jurnal Social Economic of Agriculture CEMARA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL AGROSAINS : Karya Kreatif dan Inovatif SOROT: Jurnal Pengabdian Kepada Masyarakat Jurnal Agroteknologi Merdeka Pasuruan Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora ABDINA: Jurnal Sosial Dan Pengabdian Kepada Masyarakat
Sindi Arista Rahman
Program Studi Agribisnis - Fakultas Pertanian Universitas Wiraraja Sumenep
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Other

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STRUKTUR PASAR BUAH SRIKAYA DI PASAR BLUTO SUMENEP Hopid, Hopid; Santosa, Ribut; Wahyuni, Purwati Ratna; Hamzah, Amir; Rahman, Sindi Arista
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10434

Abstract

The exotic fruit that became the pride of farmers as an additional family income in Tanah Merah and Langsar villages is a srikaya fruit that is in great demand by Madurese people and outside the region because the texture, taste, and aroma are better than other regional production. To be able to get into the hands of consumers, marketing srikaya fruit requires marketing agencies (intermediary traders) that play a role in selling to consumers. Competition often occurs between traders especially when there is an increase in demand. This study aims to determine the market structure of srikaya fruit in Bluto Seasonal Fruit Market. Primary data were obtained through observation and interviews with traders as many as 19 respondents and literature studies were used to obtain secondary data. The data analysis method uses market share analysis, market concentration, and minimum efficiency scale (MES). The results showed that the market structure of the srikaya fruit formed in the Bluto Market from the calculation of CR4 amounted to 28.52%, which led to a monopolistic market. The barriers to entry for new traders are fairly easy to know through the MES calculation results of 8.3% with this value new traders can still compete in the fight for market share.
PENDAMPINGAN PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN OMSET PENJUALAN PADA UMKM KACANG SANGRAI UD. AKBAR hopid, Hopid; Rahman, Sindi Arista; wahyuni, purwati ratna; Zarnuji, Zarnuji
SOROT : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2025): Juli
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/sorot.v4i2.9881

Abstract

Perkembangan bisnis di era digital menjadi fokus utama dalam pengembangan UMKM, hal ini untuk memperluas pangsa pasar dan memperkuat lini bisnis yang ada. Penerapan digital marketing merupakan salah satu solusi yang bisa digunakan untuk meningkatkan omset penjualan dan mempertahankan eksistensi bisnis. Digital marketing adalah bentuk strategi pemasaran yang melibatkan pemasaran produk sedemikian rupa sehingga sampai kepada konsumen dengan cepat dan tepat waktu. Pendampingan penerapan Digital Marketing dilakukan di UMKM Kacang Sangrai UD Akbar di Desa Poreh Kecamatan Lenteng Kabupaten Sumenep. Metode yang dilaksanakan yaitu secara kualitatif dengan 4 tahapan, 1) persiapan: kordinasi dan pembuatan materi, 2) pelaksanaan: ceramah, diskusi, praktek 3) evaluasi: pemahaman produsen tentang penerapan digital marketing, 4) pelaporan: naskah artikel dan publikasi, Hasil PKM Penerapan strategi digital marketing pada UMKM Kacang Sangrai UD Akbar dengan memanfaatkan berbagai platform seperti shopee dan whatsapp untuk meningkatkan omset penjualan secara signifikan, memperluas jangkauan pemasaran, dan memperkuat brand awareness produk kacang sangrai yang telah memiliki reputasi baik sejak tahun 2003.
The PEMANFAATAN SMART FARMING MELALUI FIELD MONITORING SYSTEM UNTUK PERTANIAN BERKELANJUTAN DI KABUPATEN SUMENEP Rahman, Sindi Arista; Wilda Rasaili; Ach Andiriyanto; Deny Feri Suharyanto; Zarnuji
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 1 (2024): Juli 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i1.3011

Abstract

Agriculture is a strategic sector in meeting food needs and significantly impacts people's lives. For the agricultural sector to always grow productively, it is very necessary to modernize agriculture by utilizing technological aspects. Increasing agricultural needs and extreme weather fluctuations make it imperative for agricultural aspects to carry out reforms. So this service activity is to explain to the farmer group community about the use of smart farming through a field monitoring system. The method used is qualitative with 4 stages, 1) preparation: coordination, study, and creation of materials, 2) implementation: lectures, visualization, discussions, and collaboration mapping, 3) evaluation: community understanding, and encouragement from the village government, 4) reporting: report manuscripts and publications. The results that can be obtained from this activity are the socialization and education of agricultural technology through the use of smart farming. The community has high enthusiasm and a high spirit of reform but has weaknesses in human and financial resources. So the results of this PkM activity also recommend the openness of the Somor Sokon farmer group to the minds of young people and the awareness of young people to be involved in the development of village agriculture. It is also recommended to collaborate with the village government in providing financial resources and facilities related to smart farming Keywords: Agriculture, Smart Farming, Field Monitoring System, Sustainability
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN KERIPIK SINGKONG CAP LUMBA-LUMBA RASA PEDAS MANIS Wahyuni, Purwati Ratna; Rahman, Sindi Arista; Hopid, Hopid
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol 5, No 1 (2024): Jurnal Hudan Linnaas Vol 5 No. 1, 2024
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v5i1.1644

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap loyalitas pelanggan. Sampel penelitian ini terdiri dari 40 responden yang dipilih secara acak dari pelanggan keripik singkong cap lumba-lumba rasa pedas manis. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis regresi berganda untuk menguji hipotesis yang diajukan. Hasil penelitian menunjukkan bahwa kualitas produk memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Hal ini berarti semakin tinggi kualitas produk yang dirasakan pelanggan, semakin tinggi pula loyalitas mereka terhadap perusahaan. Selain itu, kualitas pelayanan juga ditemukan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini mengindikasikan bahwa kualitas pelayanan yang baik dapat meningkatkan loyalitas pelanggan. Kedua variabel, kualitas produk dan kualitas pelayanan, secara simultan berkontribusi signifikan terhadap loyalitas pelanggan. Kesimpulan dari penelitian ini adalah bahwa untuk meningkatkan loyalitas pelanggan, perusahaan harus fokus pada peningkatan kualitas produk serta kualitas pelayanan yang diberikan.
Resource Support Strategy dalam Pengelolaan Destinasi Wisata Kelor Berbasis Edukasi Rahman, Sindi Arista; Arifin, Syamsul; Isdiantoni, Isdiantoni; Santosa, Ribut; Rasaili, Wilda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13976

Abstract

Poteran Village is the island with the largest moringa producer in Sumenep Regency. The results of the Moringa plant are then processed into various food products such as Moringa noodles, Moringa tea, Moringa flour and Moringa capsules. Based on this potential, it is important to develop it into a tourist destination based on educational tourism with an empowerment management strategy. As is known, Moringa tourism studies have not received much attention from academics. Therefore, research was conducted to find out how Moringa can be managed as a culinary tourism attraction based on educational tourism using resource strategies. The research uses a qualitative method with focus group discussion as a data collection method. The results of this research show 1) readiness of facilities as the responsibility of stakeholders, 2) Optimization of human resource empowerment related to community empowerment as the main actor, 3) Utilization of financial resources as the main driver in launching the Moringa educational tourism development program, 4) institutional strategy is a strategy that used in order to seek the role of institutions in developing education-based Moringa tourism destinations.
Co-Authors Abdul Wahib Muhaimin Ach Andiriyanto Ach. Andiriyanto Amir Hamzah Arfinsyah Hafid Anwari Deny Feri Suharyanto Fatmawati Fatmawati Hery Toiba Hopid, Hopid Ika Fatmawati Pramasari Isdiantoni Isdiantoni Muchtar, R.P. Much Purwati Ratna Wahyuni RIBUT SANTOSA Ribut Santoso Ridwan, Ach. Royhanur Syamsul Arifin Syamsul Syamsul Wilda Rasaili Zarnuji Zarnuji, Zarnuji