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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Penelitian dan Pengabdian Masyarakat Journal of Sustainability and Science Economics Indonesia Economic Journal Journal of Literature Review JBIMA: Jurnal Pengabdian kepada Masyarakat Rashid Journal of Public Administration and Local Governance (JPALG)
Ascasaputra Aditya
Universitas Widya Mataram
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PERILAKU PEMBELIAN IMPULSIF MAHASISWA DI DAERAH ISTIMEWA YOGYAKARTA Ascasaputra Aditya; Kiki Yulia Pramestya; Winda Puji Lestari; Mohammad Fauzan Irawan
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.260-273

Abstract

This study aims to analyze the level of impulsive buying based on differences in age, gender, and pocket money as well as the types of products purchased impulsively. This research is a form of quantitative research with a survey method. The sample collection technique used random sampling with 158 respondents participating. The analytical tools used are the analysis of the difference test t test, and One-Way ANOVA. The results in this study were there were no differences in impulsive buying in the age group and gender. Meanwhile, pocket money has proven to be different. Buferroni's Post Hoc Test results showed that the group of Rp1,000,000 - Rp2,000,000 with groups ? Rp2,000,001 had differences, but this difference proved that the low pocket money group was more impulsive than the higher pocket money group. The types of products that are bought impulsively are food, drinks, clothes, and toiletries.Keyword: Age; Gender;Impulsive Buying; Pocket Money
Digitalisasi Pemasaran UMKM Solusi Inovatif untuk Menembus Pasar yang Lebih Luas Bhenu Artha; Antonius Satria Hadi; Bahri Bahri; Cahya Purnama Asri; Utami Tunjung Sari; Niken Permata Sari; Ascasaputra Aditya
Jurnal Pengabdian kepada Masyarakat Vol 2 No 3 (2025)
Publisher : PT. Edutech Inovatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64109/hmjpvw04

Abstract

UMKM mendukung usaha besar dan berperan penting dalam penciptaan lapangan kerja, pengentasan kemiskinan, pertumbuhan, dan inklusi sosial dalam ekonomi global modern. Pemahaman teknologi digital, terutama yang berkaitan dengan pemasaran sangat diperlukan bagi para pelaku UMKM. Kegiatan pengabdian masyarakat ini memberikan penyuluhan kepada para pelaku UMKM di Dusun Kepitu, Trimulyo, Sleman yang bertujuan untuk memberikan tambahan pemahaman dan pengetahuan tentang pemasaran digital, agar nantinya para pelaku UMKM dapat menjalankan usaha dengan lebih baik. Tujuan penyampaiakan ini yaitu memahami konsep dasar digital marketing dan kanal utamanya, mampu menyiapkan akun bisnis sederhana di media sosial dan marketplace, mampu membuat konten yang menarik dan dasar pemasangan iklan berbayar, dan menyusun rencana pemasaran digital sederhana untuk 3 bulan ke depan. Kegiatan pengabdian masyarakat ini dilaksanakan dengan metode ceramah, demonstrasi, dan tanya jawab. Manfaat yang dapat diperoleh peserta dari kegiatan pengabdian masyarakat ini antara lain peningkatan pengetahuan, pemahaman, dan pengalaman para pelaku UMKM Kepitu, Trimulyo, Sleman tentang pemasaran digital. Evaluasi kegiatan menunjukkan bahwa sebagian besar audiens menilai kualitas materi dan relevansi kegiatan dengan sangat baik. Hal ini menunjukkan bahwa kegiatan penyuluhan berjalan efektif dan mampu menjawab kebutuhan audiens. Diperlukan tindak lanjut berupa  pendampingan teknis agar pemanfaatan pemasaran digital dapat diimplementasikan secara optimal dan memberikan hasil semaksimal mungkin bagi para pelaku UMKM
Leveraging Artificial Intelligence for Enhanced Public Service Delivery Bhenu Artha; Utami Tunjung Sari; Antonius Satria Hadi; Niken Permata Sari; Bahri; Cahya Purnama Asri; Ascasaputra Aditya
Journal of Public Administration and Local Governance Vol. 8 No. 2 (2024): Enhancing Public Service Delivery Through Digital Innovations
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jpalg.v8i2.2032

Abstract

Kecerdasan buatan (AI) semakin banyak diintegrasikan ke dalam administrasi publik, menawarkan peluang untuk meningkatkan efisiensi dan pemberian layanan. Aplikasi AI dalam pemerintahan mencakup pengambilan keputusan otomatis, chatbot, dan sistem keamanan. Integrasi AI dalam administrasi publik dipandang sebagai syarat utama untuk meningkatkan efisiensi dan memastikan keberlanjutan sistem pemerintahan. AI memiliki peluang dan dampak yang signifikan dalam administrasi publik, tetapi juga menimbulkan tantangan yang perlu diatasi. Penggunaan kecerdasan buatan dalam administrasi publik sangat relevan dan dapat memberikan hasil yang positif, namun demikian, integrasi, pengujian, dan regulasi penuh teknologi AI untuk digunakan dalam manajemen administrasi publik masih belum memungkinkan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh AI terhadap peningkatan kualitas pengambilan keputusan, pengaruh penggunaan AI terhadap peningkatan kualitas pelayanan dan akhirnya berpengaruh terhadap kepuasan masyarakat. Penelitian ini menggunakan theoretical literature review sebagai metode penelitian. Penulis menemukan bahwa AI berpengaruh terhadap peningkatan kualitas pengambilan keputusan, peningkatan kualitas pelayanan dan akhirnya berpengaruh terhadap kepuasan masyarakat. Penelitian ini merupakan tinjauan teori, penelitian selanjutnya disarankan untuk membuat kajian empiris tentang konsep ini. Kata kunci: Kecerdasan buatan; Pelayanan publik; Tinjauan teori
Pengaruh Green Entrepreneurial Orientation Terhadap Niat Berwirausaha Berkelanjutan (Studi Empiris pada UMKM di Daerah Istimewa Yogyakarta) Utami Sari; Ascasaputra Aditya; Bhenu Artha
Journal of Sustainability and Science Economics Vol. 4 No. 1 (2026): Juni
Publisher : Atma Workshop Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62337/jsse.v4i1.74

Abstract

Penelitian ini bertujuan menginvestigasi transisi UMKM menuju model bisnis berkelanjutan dengan menguji pengaruh Green Entrepreneurial Orientation (GEO) terhadap Sustainable Entrepreneurial Intention (EI), secara langsung maupun melalui peran mediasi Business Model Innovation (BMI) dan Green Attitude (GA).  Selain itu, penelitian ini menguji efek moderasi sektor industri, usia usaha, dan tingkat pendidikan terhadap jalur hubungan tersebut. Menggunakan metode kuantitatif eksplanatori melalui pendekatan Structural Equation Modeling-Partial Least Square (SEM-PLS) berbantuan SmartPLS 4.0, data dikumpulkan dari 102 pemilik UMKM di Daerah Istimewa Yogyakarta (DIY) dengan teknik purposive sampling. Hasil analisis membuktikan bahwa GEO berpengaruh positif dan signifikan terhadap EI, serta BMI dan GA terbukti secara sah menjadi mediator komplementer.  Lebih lanjut, temuan baru menunjukkan bahwa sektor industri manufaktur/agribisnis, entitas bisnis yang lebih mapan, dan tingkat pendidikan pemilik yang tinggi secara signifikan memperkuat model transformasi wirausaha berkelanjutan ini. Temuan ini mengimplikasikan bahwa penguatan orientasi kewirausahaan hijau melalui inovasi model bisnis dan sikap ramah lingkungan dapat mempercepat transformasi keberlanjutan UMKM serta menjadi dasar perumusan kebijakan pembangunan berkelanjutan.
Entrepreneurship Processes: Digital Self-Efficacy, Technostress, and Entrepreneurial Behaviour in South Africa: A Critical Review Utami Tunjung Sari; Bhenu Artha; Antonius Satria Hadi; Bahri Bahri; Niken Permata Sari; Ascasaputra Aditya; Cahya Purnama Asri
Journal of Literature Review Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/66859724

Abstract

This study provides a critical review of the research by Simba, Rambe, and Jones (2025) concerning the interplay between digital self-efficacy, technostress, and entrepreneurial intention among early-stage entrepreneurs in South Africa. Grounded in the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), the study examines how digital tools influence entrepreneurial processes within a non-Western context. The methodology utilizes a critical review design to systematically evaluate the conceptual frameworks and empirical findings of the original work. Results indicate several strengths, including a novel theoretical interface and a robust sample of 643 respondents. However, significant limitations were identified, most notably the non-significant effect of technostress on entrepreneurial intention and a heavy reliance on university student samples, which may conflate education with actual practice. The review concludes that while the original study offers valuable indigenous theorization, its practical utility is constrained by inconclusive primary findings and limited generalizability beyond South Africa. Future research should employ longitudinal mixed-methods and broader African samples to better capture the temporal dynamics of technology-driven entrepreneurship.
A Critical Review of The Impact of Fintech Credit on Green Innovation: International Evidence Bhenu Artha; Utami Tunjung Sari; Antonius Satria Hadi; Bahri Bahri; Niken Permata Sari; Cahya Purnama Asri; Ascasaputra Aditya
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/8x82ha10

Abstract

This study aims to critically evaluate the theoretical framework, methodological robustness, and empirical claims of Tran et al. (2026) regarding the impact of Fintech credit on green innovation. Employing a systematic critical review methodology, this research analyzes the original study's data sources, variable operationalization, and econometric modeling to assess both validity and reliability. The analysis reveals that while the original study successfully differentiates peer-to-peer (P2P) from balance sheet lending and identifies key moderating variables (capital supply and financial development), its main findings are compromised by three specific limitations. First, the observational cross-country design establishes correlation but fails to prove definitive causality. Second, relying exclusively on patent counts creates measurement ambiguity regarding true green innovation. Third, hand-collected Fintech credit components introduce potential coding inaccuracies. Furthermore, theoretical gaps concerning reverse causality and mechanism ambiguity remain unresolved
A Systematic Literature Review of Digital Finance and Global Marketing Bhenu Artha; Jumadi Jumadi; Utami Tunjung Sari; Ascasaputra Aditya; Bahri Bahri; Niken Permata Sari; Antonius Satria Hadi; Cahya Purnama Asri
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ecgxy236

Abstract

Digital finance and global marketing have emerged as transformative forces reshaping the contemporary economic landscape. This study presents a systematic literature review examining the intersection of these domains, analyzing 287 peer-reviewed articles published between 2019 and 2024 from reputable international databases. Following rigorous methodological protocols, the research synthesizes current trends, identifies key research gaps, and provides actionable insights for stakeholders. The results reveal a significant growth trajectory in scholarly attention, with publications increasing from 12 in 2019 to 45 in 2024. Key research focus areas include digital marketing strategies, digital payment systems, and consumer behavior. Findings indicate that successful organizations integrate multiple technologies—specifically Artificial Intelligence (AI), blockchain, and mobile payments—into comprehensive strategies rather than isolated adoptions. Consumer trust is identified as a critical mediator influencing adoption, while regulatory fragmentation and the digital divide remain substantial barriers to global implementation. The review concludes that sustainable competitive advantage derives from integrated and customer-centric innovation.
Dinamika Green Marketing dan Adopsi Keuangan Digital pada Sektor Bisnis: Suatu Tinjauan Literatur Ascasaputra Aditya; Utami Tunjung Sari; Bhenu Artha; Bahri Bahri; Niken Permata Sari; Antonius Satria Hadi; Cahya Purnama Asri
Rashid : Journal of Economic Vol. 2 No. 1 (2026): Rashid : Journal of Economic
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/q6e6s422

Abstract

The primary objective of this study is to identify the strategic role of FinTech in facilitating green marketing implementation, analyze its impact on market share expansion, with a specific focus on the Micro, Small, and Medium Enterprises (MSMEs) sector, and critically evaluate the environmental challenges stemming from digital technology adoption. The methodology employed is a systematic literature review, utilizing data extraction from four reputable academic databases: Scopus, Web of Science, Google Scholar, and IEEE Xplore. Based on inclusion criteria restricted to English-language peer-reviewed articles, the final selection process yielded 82 relevant studies for analysis. The findings indicate that the integration of digital payment platforms and artificial intelligence (AI) significantly enhances market reach, operational efficiency, and the personalization of marketing campaigns. Furthermore, FinTech has been shown to facilitate the provision of green investment infrastructure, carbon footprint tracking, and incentives for eco-friendly transactions.
Co-Authors Antonius Satria Hadi Bahri Bahri Bahri Bhenu Artha Cahya Purnama Asri Jumadi Jumadi Kiki Yulia Pramestya Mohammad Fauzan Irawan Niken Permata Sari Utami Sari Utami Tunjung Sari Winda Puji Lestari