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All Journal Jurnal Master Pariwisata (JUMPA) Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE BINA CIPTA
Rimalinda Lukitasari
Politeknik Internasional Bali
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Potensi Novel Cintaku di Lembata Karya Sari Narulita sebagai Media Promosi Pariwisata Lembata - NTT Rimalinda Lukitasari; Elsita Lisnawati Guntar; Ni Ketut Veri Kusumaningrum
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p06

Abstract

The designing of promotional media is an important thing in supporting the development of a tourism destination. With the tight competition among the destinations, the tourist choices are swinging choices. These days, the storytelling method is a method that highly buzzed in the marketing because it is considered effective to influence the future consumen emotionally. The novel of Cintaku di Lembata is a travellougue novel which tells about a tour to Lembata Island. Seing to its many predecors that has successfully raise the popularity of the destination that being used as the setting in the novel, then the potential of this novel to become a promostional media for Lembata – NTT is also worth to be researched. The purpose of this research is to know the potential of the novel of Cintaku di Lembata as a promotional media and the strategy that can be applied to maximize its utilization. The researched was conducted qualitatively with the data collection method of observation, interview, and focus group discussion (FGD). The theory that was applied was the theory of tourism promotion and the data analysis was done by using the SWOT method. The result shows that the novel of Cintaku di Lembata is very potential to become a tourism promotional media for Lembata because the content is informative and persuasive. However, there are some adjustments needed to maximize the utilization of the novel Cintaku di Lembata to promote Lembata – NTT. Those adjustments include, among others, in the matter of transforming the form into a film form and to choose the focus of attraction to be shown. Keywords: Promotion, Destination, Storytelling, Cintaku di Lembata, NTT, SWOT
Penguatan Reputasi Masakan Padang: Simbol Promosi Pariwisata Gastronomi dalam Film Tabula Rasa Rimalinda Lukitasari
JURNAL MASTER PARIWISATA Volume 06, Nomor 01, Juli 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2019.v06.i01.p01

Abstract

Tourism promotion through film is different from advertising due to its disguised promotion process. The application of film-induced tourism practice for tourism promotion has been widely known in the international world, but still less known in Indonesia. Utilizing film to promote tourism is not merely attaching the tourism potential into film, but is also expected to be able to help to form a positive image through the coherence of narrative and cinematic aspect of the respective film. This analysis aimed to enrich the references in the utilizing of film as one of the Indonesian tourism promotional media by identifying and interpreting the meaning of signs in the film Tabula Rasa in relation with the brand reputation strengthening of Padang culinary as part of Indonesian gastronomic tourism promotion. The analysis was done interpretive-qualitatively by using the semiotic theory as a base to interpret the signs and tourism promotion theory as the perspective of the interpretation. The result shows that the film Tabula Rasa is strengthening the brand reputation of Padang culinary by displaying brand identity, brand integrity, and image strengthening through the appearance of emotional appeals which are well packed in narrative and cinematic aspects, so that the film-induced tourism concept as a disguisedly persuasive promotional media is also fulfilled.Keywords: Tourism Promotion, Film-induced Tourism, Gastronomy Tourism, Tabula Rasa
BUJUKAN BERWISATA KE BALI: SIMBOL-SIMBOL PROMOSI PARIWISATA FILM ‘EAT PRAY LOVE’ Rimalinda Lukitasari; I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 03, Nomor 02, Januari 2017
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2017.v03.i02.p09

Abstract

Film merupakan sebuah promosi pariwisata yang potensial sebab simbol dan makna dalam film memiliki kemampuan mempengaruhi respon penonton dan memotivasi mereka untuk mengunjungi lokasi yang ditampilkan. Indonesia juga telah mendapatkan manfaat promosi pariwisata sebagai hasil dari popularitas sebuah film, namun, kajian di bidang ini belum mendapatkan banyak perhatian. Penelitian ini ditujukan untuk mempelajari promosi pariwisata melalui film dengan menganalisis simbol dan makna dalam film ‘Eat Pray Love’ yang menghadirkan daya tarik rasional, emosional, dan moral. Analisis dilaksanakan dengan menggunakan metode kualitatif dan menerapkan teori semiotika. Hasil penelitian menunjukkan bahwa atmosfer Bali ditangkap dengan baik dalam film, sehingga memberikan beberapa petunjuk mengenai Bali sebagai tempat tujuan wisata yang baik. Petunjuk-petunjuk ini terdiri dari daya tarik rasional, emosional, dan moral. Daya tarik rasional dalam film berhubungan dengan manfaat sensorik, keamanan, kebersihan, dan aksesibilitas yang baik. Daya tarik emosional memberikan pandangan Bali sebagai destinasi yang menenangkan, indah, romantis, dan ramah. Daya tarik moral memperlihatkan dorongan untuk datang ke Bali untuk menemukan bimbingan menuju keseimbangan spiritual.
STRATEGI MENINGKATKAN PENJUALAN MAKANAN MELALUI ANALISIS MENU ENGINEERING DI DOME GARDEN CAFE I Kadek Surya Andika Jaya; Rimalinda Lukitasari; Luh Sri Damayanti
TOURISM: Jurnal Travel, Hospitality, Culture, Destination, and MICE Vol 5 No 2 (2022): Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE
Publisher : Jurusan Pariwisata Politeknik Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32511/tourism.v5i2.893

Abstract

The principle that sales must provide significant profits needs to be put forward so that business activities can develop properly. Food sales that are not selling well for a long time need to be overcomed with several important steps to strategize. This study aims to develop a strategy to increase food sales at Dome Garden Café. The method used was descriptive qualitative by applying menu engineering analysis and product life cycle theory to develop a strategy to increase food sales. Data were collected through interviews, observation and documentation studies. The results of this study indicate that there are 29% stars category menu, 10% puzzles category, 29% plowhorses category, and 31% dogs category. From the results of the menu engineering analysis, a strategy for the Dome Garden Café was developed based on the product life cycle theory, namely; 1) modification of food recipes, 2) rapid skimming strategy, 3) suggestive selling techniques, 4) menu design, 5) promotion through social media. This research is expected to contribute to the Dome Garden Café and the hospitality industry in general in the utilization of menu engineering to maximize food sales.
TEH GOBO: MENGEMAS CINDERAMATA KHAS DESA WISATA BONGAN Rimalinda Lukitasari
Bina Cipta Vol 1 No 1 (2022): Bina Cipta
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1173.233 KB) | DOI: 10.46837/binacipta.v1i1.3

Abstract

Pengembangan desa wisata tidak hanya merupakan usaha untuk menjawab tren pasar, namun juga sebagai cara untuk mendorong pelaksanaan pariwisata yang berkelanjutan. Masyarakat diharapkan dapat berperan aktif dalam membangun industri pariwisata di kawasannya untuk meningkatkan taraf kehidupannya. Desa Bongan merupakan salah satu desa wisata di Kabupaten Tabanan yang masih tergolong muda. Desa ini memiliki berbagai potensi, salah satunya adalah sayur Gonda yang merupakan hasil pertanian khas di desa Bongan. Dengan prakarsa ketua Pokdarwis, daun Gonda dikeringkan dan dimanfaatkan menjadi teh yang mereka beri nama Teh Gobo, singkatan dari Gonda Bongan. Teh ini dapat menjadi produk cinderamata ikonik bagi desa Bongan, namun masih perlu diberi pendampingan dalam merancang kemasan dan branding nya. Oleh karena itu, program pengabdian kepada masyarakat ini diarahkan untuk membantu masyarakat dalam merancang Teh Gobo agar dapat menjadi produk yang memiliki daya tarik dan daya jual. Setelah pendampingan, masyarakat dapat memamerkan produk Teh Gobo tersebut dan menjualnya sebagai produk maupun cinderamata khas Bongan.
Co-Authors Guntar, Elsita Lisnawati I Kadek Surya Andika Jaya I Nyoman Darma Putra Luh Sri Damayanti ., Luh Sri Damayanti Ni Ketut Veri Kusumaningrum