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All Journal Jurnal Master Pariwisata (JUMPA) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora
Indah Andesta
Politeknik Bintan Cakrawala
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Siklus Hidup Pariwisata dalam Pengembangan Pariwisata Berkelanjutan di Kawasan Wisata Lembah Harau, Kabupaten Lima Puluh Kota Indah Andesta
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p07

Abstract

Lembah Harau is a nature tourism park in Lima Puluh Kota Regency. Lembah Harau area has with strong potential to attract tourist both in natural attraction and man-made attraction. Concept of tourist area life cycle is used to analyze the position of Lembah Harau based on that concept and then to develop sustainable tourism in Lembah Harau. Sarosah Village is a man-made attraction in Lembah Harau. In which it has the role towards man-made and natural attraction in Lembah Harau area are needed to develop the area for sustainable tourism development. There is the strong relationship between Sarosah Village and Lembah Harau itself to bring the Lembah Harau area to rejuvenation level. Based on natural attraction, Lembah Harau area is consolidation to stagnation level. Although, the concept of Sarosah Village is difference with Lembah Harau area’s concept as a conservation area. But Sarosah Village gives the positive impact to develop Lembah Harau and Sarasah Village is following the sustainable development tourism concept. Keywords: Development, natural tourist attraction, man-made tourist attraction, tourist area life cycle.
Peningkatan Kapasitas Pengelola Homestay dan Pondok Wisata Melalui Pemasaran Digital dan Strategi Branding di Bintan Hetty Yulianti Sihite; Indah Andesta; Firman Wahyu Illahi; Fitriana Baitanu; Nensi Lapotulo
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6796

Abstract

This community service program aims to enhance the capacity of homestay and guesthouse managers in Bintan Island, Riau Islands Province, in utilizing digital marketing and branding strategies to strengthen the competitiveness of community-based tourism enterprises. The program was conducted using participatory and applicative approaches through a two-day training held on 5–6 November 2025, involving 40 participants consisting of homestay managers, guesthouse operators, and local tourism practitioners. The training materials focused on three main topics: social media and Online Travel Agent (OTA) promotion, photo and video–based visual storytelling, and branding strategies for building business image and online reputation. Evaluation results indicate a significant improvement in participants’ knowledge and skills, with an average post-training score of 3.75 (categorized as good to very good). Participants were able to apply digital marketing techniques more effectively, produce engaging and authentic visual content, and manage their online image and reputation more professionally. The program also strengthened participants’ digital literacy and branding capabilities, while fostering a collaborative network among homestay managers for promoting community-based tourism in Bintan Island. Overall, this training contributes positively to enhancing the competitiveness of local homestays and supports the development of sustainable, technology-driven tourism in the region.
Potensi Wisata Bahari dan Budaya Suku Sampan dalam Mendukung Pariwisata Berkelanjuta di Kampung Panglong Kabupaten Bintan Indah Andesta; Hendrikus Andre; Miranti Miranti
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): May 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5452

Abstract

Panglong Village, Berakit Subdistrict, Bintan Regency, possesses significant potential for development within the sustainable tourism sector. This study aims to investigate the marine and cultural potentials of the Sampan ethnic community in supporting sustainable tourism development in Panglong Village. The analysis employs a qualitative descriptive approach, guided by the 4A framework, encompassing Attraction, Accessibility, Amenities, and Ancillary Services. The findings indicate that Panglong Village offers compelling tourism attractions from both marine and cultural perspectives; however, its management remains limited and has yet to be optimally implemented. The marine potential is closely linked to the mangrove ecosystems, which can be leveraged as attractions through mangrove tourism tours, traditional fishing activities, and the rich cultural heritage of the Sampan community. Achieving sustainable development in this context necessitates effective collaboration among local communities, academics, government authorities, and industry stakeholders to safeguard natural and cultural resources. Furthermore, to realize this potential fully, improvements in accessibility, tourism facilities, and supporting services are essential to ensure sustainable tourism that prioritizes visitor safety and comfort.
Co-Authors FIRMAN WAHYU ILLAHI Fitriana Baitanu Hendrikus Andre Hetty Yulianti Sihite Miranti Miranti Nensi Lapotulo