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All Journal Jurnal Pengabdian Kepada Masyarakat (Mediteg) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora
Fitriana Baitanu
Politeknik Bintan Cakrawala
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pelatihan Inovasi Minuman Kopi dan Strategi Pemasaran Digital di Kampung Wisata Kopi Sangit Bawah Langit Hetty Yulianti Sihite; Fitriana Baitanu; Welli Braham Kurniawan; Rafael Dolyardo; M. Al Amin Agma
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v5i2.8341

Abstract

Kampung Wisata Kopi Sangit Bawah Langit (KSBL) in Bintan Regency is a community-based tourism village with strong potential through its distinctive local “kopi sangit” product. However, the development of this potential still faces several challenges, particularly limited product innovation, packaging design, and low community digital literacy in online marketing. This community service program aimed to improve community capacity in developing coffee-based beverage innovations and implementing social media-based digital marketing strategies. The program applied participatory and experiential learning approaches through observation, Focus Group Discussions (FGD), training sessions, demonstrations, hands-on practice, and evaluation using pre-test and post-test methods. The activity was conducted on 14–15 September 2025 and involved 15 participants consisting of PKK women members and tourism village managers. The results indicated a 65% increase in participants’ understanding, especially in product innovation and digital marketing aspects. The program also produced innovative coffee-based products such as lemongrass coffee mocktails, pandan iced coffee, and herbal coffee syrup. In addition to improving technical skills, the activity strengthened participants’ creativity, entrepreneurial motivation, and community collaboration in supporting the development of the creative economy and community-based tourism in Bintan Regency.
Peningkatan Kapasitas Pengelola Homestay dan Pondok Wisata Melalui Pemasaran Digital dan Strategi Branding di Bintan Hetty Yulianti Sihite; Indah Andesta; Firman Wahyu Illahi; Fitriana Baitanu; Nensi Lapotulo
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6796

Abstract

This community service program aims to enhance the capacity of homestay and guesthouse managers in Bintan Island, Riau Islands Province, in utilizing digital marketing and branding strategies to strengthen the competitiveness of community-based tourism enterprises. The program was conducted using participatory and applicative approaches through a two-day training held on 5–6 November 2025, involving 40 participants consisting of homestay managers, guesthouse operators, and local tourism practitioners. The training materials focused on three main topics: social media and Online Travel Agent (OTA) promotion, photo and video–based visual storytelling, and branding strategies for building business image and online reputation. Evaluation results indicate a significant improvement in participants’ knowledge and skills, with an average post-training score of 3.75 (categorized as good to very good). Participants were able to apply digital marketing techniques more effectively, produce engaging and authentic visual content, and manage their online image and reputation more professionally. The program also strengthened participants’ digital literacy and branding capabilities, while fostering a collaborative network among homestay managers for promoting community-based tourism in Bintan Island. Overall, this training contributes positively to enhancing the competitiveness of local homestays and supports the development of sustainable, technology-driven tourism in the region.
Pengaruh Lingkungan Fisik, Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Konsumen Menginap di Duolos Phos Hotel Bintan Hetty Yulianti Sihite; Fitriana Baitanu; Nensi Lapotulo
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): May 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5828

Abstract

This study aims to analyze the influence of physical environment, service quality, and facilities on customer satisfaction at Doulos Phos The Ship Hotel, a heritage-themed accommodation shaped like a historic ship located in the Lagoi tourism area, Bintan. A quantitative approach was applied, using purposive sampling of 32 hotel guests who met the research criteria. The research instrument was validated and proven reliable (r-count > 0.349 and Cronbach Alpha > 0.80). The results of multiple linear regression analysis revealed that all three independent variables significantly influenced customer satisfaction, with the physical environment emerging as the most dominant factor (B = 0.352; Sig. = 0.003). These findings support the disconfirmation of expectations theory and are consistent with previous studies highlighting the role of physical atmosphere in shaping customer experience. Managerial implications include enhancing the hotel’s visual and historical elements, delivering empathetic and culturally aware service training, and improving digital facility innovations and public space comfort. This research contributes to the management of thematic accommodations by emphasizing multisensory experiences as a key driver of customer satisfaction in the hospitality industry.
Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Minat Berkunjung Ulang melalui Kepuasan Konsumen yang Menginap di Natuna Dive Resort, Kepulauan Riau Fitriana Baitanu; Hetty Yulianti Sihite; Ida Rahayu; Andre Junianda
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): May 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5838

Abstract

This study aims to examine the influence of service quality and facilities on revisit intention through customer satisfaction at Natuna Dive Resort, Riau Islands. The research employed a quantitative approach, with data collected through questionnaires distributed to 155 respondents who were resort guests between January and December 2024. Instrument feasibility was assessed using validity and reliability tests, while data were analysed through multiple linear regression, including both partial and simultaneous significance tests. The findings reveal that both service quality and facilities significantly and positively affect guests’ revisit intention, with service quality emerging as the more dominant factor. The coefficient of determination (R²) of 0.602 indicates that 60.2% of the variance in revisit intention can be explained by the two independent variables, while the remaining percentage is influenced by external factors not covered in this model. This research highlights the crucial role of improving service quality and managing facilities sustainably to enhance guest loyalty in the hospitality sector—particularly in tourism destinations that offer natural and cultural uniqueness, such as Natuna Dive Resort. The results of this study may serve as a practical reference for resort managers in developing consumer experience-based marketing and service improvement strategies.
Pelatihan Minuman Herbal dalam Mendukung Wisata Kebugaran Berbasis Nostalgia Tourism di Gudem Bee Farm Bintan Fitriana Baitanu; Putri Fistyaning Army; Mashudi Mashudi; Hetty Yulianti Sihite
Jurnal Pengabdian Kepada Masyarakat (MEDITEG) Vol. 11 No. 1 (2026): Jurnal Pengabdian Kepada Masyarakat (MEDITEG)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Politeknik Negeri Tanah Laut (Politala)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/mediteg.v11i1.414

Abstract

Perkembangan wisata kebugaran (wellness tourism) yang pesat mendorong inovasi produk kuliner tradisional berbasis kesehatan. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk (1) memberikan keterampilan kepada pengelola Desa Wisata Gudem Bee Farm Bintan dalam pembuatan minuman tebu jahe madu kelulut berbasis standar resep (2) mengembangkan inovasi penyajian minuman sehat agar memiliki daya tarik wisata serta (3) mengintegrasikan produk minuman tradisional ke dalam paket wellness tourism berbasis nostalgia. Metode pelaksanaan meliputi ceramah, diskusi kelompok (FGD), praktik langsung, simulasi, dan workshop/diseminasi yang melibatkan 20 orang pengelola dan masyarakat lokal. Hasil kegiatan mencakup produk minuman Heritage Glow Kelulut siap saji, buku resep standar, serta paket wisata kebugaran berbasis nostalgia tourism yang telah diimplementasikan. Evaluasi kegiatan melalui pre-test dan post-test menunjukkan peningkatan rata-rata pemahaman dan keterampilan peserta sebesar 86,3%, dengan seluruh peserta melampaui standar kelulusan yang ditetapkan. Pelatihan ini berkontribusi pada penguatan identitas kuliner Melayu Bintan dan peningkatan daya saing Gudem Bee Farm sebagai destinasi wellness tourism.
Co-Authors Andre Junianda FIRMAN WAHYU ILLAHI Hetty Yulianti Sihite IDA RAHAYU Indah Andesta M. Al Amin Agma Mashudi Mashudi Nensi Lapotulo Putri Fistyaning Army Rafael Dolyardo WELLI BRAHAM KURNIAWAN