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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) INTELEKTIVA Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora
FIRMAN WAHYU ILLAHI
Politeknik Bintan Cakrawala
Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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FAKTOR-FAKTOR PEMBENTUK POSITIONING SUSTAINABILITY HOTEL DI SAGA VILLAGE HOTEL FIRMAN WAHYU ILLAHI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 6 No 02 (2024): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI MEI -ADUSTUS 2024
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Industri perhotelan memiliki potensi besar untuk merusak lingkungan melalui konsumsi energi, air, dan penggunaan barang tidak tahan lama. Dampak negatif ini perlu diperhatikan dari tahap konstruksi hingga operasional. Penerapan konsep berkelanjutan yang ramah lingkungan, layak secara ekonomi, dan dapat diterima secara sosial budaya merupakan langkah penting untuk meminimalisir dampak tersebut. Saga Village Hotel di Pulau Bintan, sebagai pelopor dalam penerapan konsep keberlanjutan, membutuhkan positioning yang kuat dalam pemasaran. Penelitian ini bertujuan mengidentifikasi faktor-faktor yang membentuk positioning sustainability hotel di Saga Village Hotel dengan pendekatan manajemen pemasaran, khususnya positioning, serta konsep keberlanjutan. Metode penelitian yang digunakan adalah kualitatif, menggunakan teori positioning oleh Philip Kotler, dengan data dikumpulkan melalui wawancara dan observasi melibatkan kepala departemen, manajemen, karyawan, dan tamu hotel. Hasil penelitian menunjukkan bahwa faktor atribut produk yang terdiri dari fasilitas dan aktifitas yang ramah lingkungan, penggunaan energi terbarukan, pengolahan sampah yang efisien, praktek keberlanjutan dalam operasi sehari-hari, bangunan ramah lingkungan, penggunaan bahan daur ulang, program pengurangan jejak karbon, pengolahan sampah yang tepat, penggunaan furniture dari bahan daur ulang, restoran dengan bahan makanan organik, serta program CSR yang kuat sebagai pembentuk positioning sustainability di Saga Village Hotel.
OPTIMALISASI STANDARD OPERATING PROCEDURE FRONT OFFICE D’BAMBOO KAMP FIRMAN WAHYU ILLAHI; NADIF ATHALAH
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 7 No 01 (2025): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI JANUARI-APRIL 2025
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan mengoptimalkan penerapan Standard Operating Procedure (SOP) pada Front Office di D’Bamboo Kamp, sebuah penginapan glamping di Pulau Bintan. Dilatarbelakangi oleh kebutuhan untuk meningkatkan efisiensi operasional dan konsistensi pelayanan, penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa meskipun SOP telah dijadikan pedoman dasar, terdapat kendala signifikan seperti keterbatasan peralatan kerja dan sistem teknologi yang masih bersifat semi-manual, variasi konsistensi penerapan terutama pada karyawan baru, serta kurangnya panduan tertulis untuk menghadapi situasi darurat. Oleh karena itu, disarankan agar manajemen D’Bamboo Kamp melakukan evaluasi dan revisi berkala, meningkatkan integrasi teknologi, serta mengadakan pelatihan rutin guna memastikan penerapan SOP yang lebih efektif dan konsisten, sehingga efisiensi operasional dan kepuasan tamu dapat meningkat.
THE USE OF GREEN PRODUCTS IN HOUSEKEEPING DEPARTMENT AT KAMUELA VILLAS, LAGOI, BINTAN ISLAND Illahi, Firman Wahyu
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.42258

Abstract

This research aims to explore the use of environmentally friendly products (green products) in the housekeeping department at Kamuela Villas. The aim of this research is to find out how to implement the use of environmentally friendly products at Kamuela Villas in accordance with the Asean Green Hotel Standard guidelines. The research method used is a qualitative descriptive approach. Data was collected through in-depth interviews, direct observation and documentation. The respondent in this research is the Executive Housekeeper of Kamuela Villas. The results of the research show that Kamuela Villas already has a policy regarding the use of environmentally friendly products from the management of Archipelago International, but the implementation of Kamuela Villas management has not been comprehensive, this is due to considerations by management regarding the costs incurred to replace environmentally friendly housekeeping products as a whole.
Peningkatan Kapasitas Pengelola Homestay dan Pondok Wisata Melalui Pemasaran Digital dan Strategi Branding di Bintan Hetty Yulianti Sihite; Indah Andesta; Firman Wahyu Illahi; Fitriana Baitanu; Nensi Lapotulo
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i4.6796

Abstract

This community service program aims to enhance the capacity of homestay and guesthouse managers in Bintan Island, Riau Islands Province, in utilizing digital marketing and branding strategies to strengthen the competitiveness of community-based tourism enterprises. The program was conducted using participatory and applicative approaches through a two-day training held on 5–6 November 2025, involving 40 participants consisting of homestay managers, guesthouse operators, and local tourism practitioners. The training materials focused on three main topics: social media and Online Travel Agent (OTA) promotion, photo and video–based visual storytelling, and branding strategies for building business image and online reputation. Evaluation results indicate a significant improvement in participants’ knowledge and skills, with an average post-training score of 3.75 (categorized as good to very good). Participants were able to apply digital marketing techniques more effectively, produce engaging and authentic visual content, and manage their online image and reputation more professionally. The program also strengthened participants’ digital literacy and branding capabilities, while fostering a collaborative network among homestay managers for promoting community-based tourism in Bintan Island. Overall, this training contributes positively to enhancing the competitiveness of local homestays and supports the development of sustainable, technology-driven tourism in the region.
Co-Authors Fitriana Baitanu Hetty Yulianti Sihite Indah Andesta NADIF ATHALAH Nensi Lapotulo