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All Journal JBT (JURNAL BISNIS dan TEKNOLOGI) INTELEKTIVA Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Bogor Hospitality Journal
Hetty Yulianti Sihite
Politeknik Bintan Cakrawala
Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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PENGEMBANGAN DESA WISATA DENGAN PENDEKATAN DIGITAL TOURISM PADA DESA WISATA KAMPUNG TERIH KEC. NONGSA BATAM Hetty Yulianti Sihite
JBT (JURNAL BISNIS dan TEKNOLOGI) Vol. 10 No. 1 (2023): JBT (JURNAL BISNIS dan TEKNOLOGI)
Publisher : Nsc Press

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Abstract

Perkembangan teknologi memberikan pengaruh pada beberapa aspek kehidupan, termasuk bidang pariwisata. Salah satu upaya pemerintah untuk mengembangkan industri pariwisata dengan membentuk program destinasi digital yang memanfaatkan kemajuan teknologi. Destinasi digital yang dibentuk oleh PARI GENPI Kota Batam bersama masyarakat setempat, dan pemerintah daerah adalah desa wisata Kampung Terih di Kecamatan Nongsa yang merupakan salah satu dari 34 kampung tua di Batam. Untuk mendukung perkembangan digital tourism, maka dibutuhkan penguatan yang harus dibuat dari berbagai aspek digital yang terintegrasi dengan teknologi serta pelaksana program yaitu pengelola desa wisata Kampung Terih. Tujuan penelitian ini adalah merumuskan pengembangan desa wisata dengan pendekatan digital tourism berdasarkan elemen penyediaan informasi tentang objek daya tarik wisata, kemampuan berbagi dan pertukaran informasi, kemampuan kesadaran konteks, kemampuan penandaan yang tepat untuk Kampung Terih serta faktor yang mempengaruhi dalam optimalisasi pengembangan digital tourism destination. Dengan metode penelitian kualitatif deskriptif dan teknik pengumpulan data yaitu dokumentasi, wawancara, dan observasi. Hasil penelitian didapatkan bahwa pengembangan yang dilakukan oleh pengelola ialah membenahi fasilitas pendukung telekomunikasi berbasis digital dan teknologi, melakukan kerjasama dengan GenPi pada promosi dan pengelolaan media sosial, mengorganisir sumber daya manusia dengan memberikan pelatihan penggunaaan digital serta kurangnya keterlibatan generasi milenial dari pihak pengelola untuk mengembangkan digital tourism.
PERAN FRONT OFFICE MANAGER DALAM MENGELOLA ONLINE REVIEW TAMU DI APLIKASI BOOKING.COM UNTUK MENINGKATKAN OCCUPANCY DI NATRA BINTAN, A TRIBUTE HETTY YULIANTI SIHITE
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 6 No 02 (2024): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI MEI -ADUSTUS 2024
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Natra Bintan, a Tribute Portfolio Resort merupakan sebuah resort yang terletak di kawasan pariwisata Lagoi dengan tema glamping luxury dan merupakan chains hotel dari brand Marriott International yang berarti Natra Bintan merupakan bagian dari Marriott International. Penelitian ini merupakan penelitian dengan menggunakan metode kualitatif. penelitian kualitatif merupakan jenis metode pendekatan penelitian yang digunakan untuk meneliti kehidupan sosial yang natural atau alamiah. online review dan rating yang diberikan tamu harus dikelola dengan baik oleh pihak hotel agar pihak hotel dapat mengetahui kelebihan dan kelemahan hotel tersebut dari sudut pandang tamu sehingga dapat meningkatkan kualitas pelayanan dan produk hotel. Pihak hotel juga dapat melakukan promosi secara tidak langsung saat membalas online review yang telah diberikan tamu.Review dan rating yang diberikan tamu itu sangat penting sehingga harus dikelola dengan baik oleh pihak hotel. Dari review yang diberikan tamu pihak hotel dapat mengetahui pengalaman tamu menginap serta bagian yang perlu ditingkatkan lagi.
PENGARUH FASILITAS DAN KUALITAS PELAYANAN PRAMUSAJI TERHADAP KEPUASAN PELANGGAN DI THE PATIO RESTAURANT NATRA BINTAN Hetty Yulianti Sihite; Nurul Fitri Handayani
Bogor Hospitality Journal Vol 7 No 2 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i2.88

Abstract

This research aims to examine the effect of This research aims to examine the effect of facilities and waiter service quality on customer satisfaction at The Patio Restaurant Natra Bintan. This research uses primary data sources. By conducting observations and distributing questionnaires to 100 respondents, where the respondents were guests who had used restaurant facilities and experienced waiter service at The Patio Restaurant Natra Bintan. The facility variable (X1) is measured using 10 question indicators or statements and the waiter service quality variable (X2) is measured using 9 question or statement indicators. For the customer satisfaction variable (Y), there are 10 indicator questions or statements. The analysis techniques in this research are validity test, reliability test, multiple linear regression analysis, coefficient of determination analysis, and t test (partial). This research methodology uses a descriptive quantitative approach. The statement from the t test (partial) is that if the P-value Xn < alpha (0.05) then it can be said that there is a significant influence. The results of the facility variable have a positive and significant effect on customer satisfaction as shown by a value of 0.016 < 0.05. Then, the waiter service quality variable has a positive and significant effect on customer satisfaction as indicated by a value of 0.00 < 0.05. Keywords : Customer Satisfaction, Facilities, Waiter Service Quality
STRATEGI STP PRODUK SELAI NENAS DENGAN PEMANIS STEVIA: STUDI PENERIMAAN PASAR LOKAL SEHAT DI BINTAN : STRATEGI STP PRODUK SELAI NENAS DENGAN PEMANIS STEVIA: STUDI PENERIMAAN PASAR LOKAL SEHAT DI BINTAN Hetty Yulianti Sihite; Aprilia Nurcahyaning Rahayu; Mashudi -
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.157

Abstract

This research is driven by the increasing public awareness of healthy lifestyles, particularly in choosing food and beverage products that are low in calories and free from added sugars. One of the most widely used natural sweeteners as a sugar substitute is stevia. The purpose of this study is to identify consumer preferences toward pineapple jam products made with stevia and to formulate marketing strategies based on segmentation, targeting, and positioning (STP) approaches. The research employed a descriptive quantitative method by distributing questionnaires to 100 respondents who are residents of Bintan Regency. The results indicate that the majority of respondents are within the productive age group and demonstrate a high level of awareness regarding healthy food consumption. A total of 78% of respondents expressed a preference for products using natural sweeteners, while 81% perceived that the stevia-based pineapple jam is healthier than regular jam. The segmentation strategy focuses on consumers aged 25–45 years with a healthy lifestyle, the targeting is directed at women as primary decision-makers in household consumption, and the product is positioned as a natural and healthy jam without compromising on taste. The conclusion of this study suggests that pineapple jam made with stevia has promising market potential, especially among health-conscious consumers. Recommendations for producers include enhancing consumer education and strengthening packaging and distribution to reach a broader market.
Pelatihan Inovasi Minuman Kopi dan Strategi Pemasaran Digital di Kampung Wisata Kopi Sangit Bawah Langit Hetty Yulianti Sihite; Fitriana Baitanu; Welli Braham Kurniawan; Rafael Dolyardo; M. Al Amin Agma
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v5i2.8341

Abstract

Kampung Wisata Kopi Sangit Bawah Langit (KSBL) in Bintan Regency is a community-based tourism village with strong potential through its distinctive local “kopi sangit” product. However, the development of this potential still faces several challenges, particularly limited product innovation, packaging design, and low community digital literacy in online marketing. This community service program aimed to improve community capacity in developing coffee-based beverage innovations and implementing social media-based digital marketing strategies. The program applied participatory and experiential learning approaches through observation, Focus Group Discussions (FGD), training sessions, demonstrations, hands-on practice, and evaluation using pre-test and post-test methods. The activity was conducted on 14–15 September 2025 and involved 15 participants consisting of PKK women members and tourism village managers. The results indicated a 65% increase in participants’ understanding, especially in product innovation and digital marketing aspects. The program also produced innovative coffee-based products such as lemongrass coffee mocktails, pandan iced coffee, and herbal coffee syrup. In addition to improving technical skills, the activity strengthened participants’ creativity, entrepreneurial motivation, and community collaboration in supporting the development of the creative economy and community-based tourism in Bintan Regency.
Co-Authors Aprilia Nurcahyaning Rahayu Fitriana Baitanu M. Al Amin Agma Mashudi - Nurul Fitri Handayani Rafael Dolyardo WELLI BRAHAM KURNIAWAN