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All Journal Wacana, Jurnal Sosial dan Humaniora ECSOFiM (Economic and Social of Fisheries and Marine Journal) AGROMIX Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Journal of Aquaculture and Fish Health
Zainal Abidin
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of the Relationship of Service Quality, Motivation and Destination Image to Destination Loyalty: A Case Study of Wonorejo Mangrove Ecotourism in Surabaya, East Java Anggi Novita Dewi; Zainal Abidin
Journal of Aquaculture and Fish Health Vol. 10 No. 1 (2021): JAFH Vol 10 No. 1 February 2021
Publisher : Department of Aquaculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jafh.v10i1.19922

Abstract

Surabaya as the capital of East Java Province has a tourism attraction based on mangrove ecosystems namely Wonorejo Mangrove Ecotourism. Interest to the growth of loyalty to the destination depends on service quality, motivation, and destination image. Service quality as the heart of marketing and one of the concepts of loyalty success determines the sustainability of a tourist destination in the future. In addition, motivation is also considered as the main driver for traveling. However, this depends on destination image in the minds of tourists. The purpose of this study was to analyze the direct and indirect relationship between service quality and motivation towards destination loyalty, which is mediated by destination image. From 276 online and offline questionnaires distributed to local tourists who visited or visited the Wonorejo Mangrove Ecotourism in the past years, 182 questionnaires were filled in completely. Data analysis used WarpPLS to examine the relationship of influence between variables. The results showed that service quality and motivation had a positive and significant effect on destination loyalty directly or mediated by destination image. Destination loyalty can be effectively increased by encouraging visitor motivation supported by an increase in destination image because the value of the total influence was at the largest of 0.443.
Minat Berwisata Generasi Milenial ke Ekowisata Pesisir Clungup Mangrove Conservation (CMC) Tiga Warna di Kabupaten Malang, Jawa Timur Abidin, Zainal; Harahab, Nuddin; Muhaimin, Abdul Wahib; Prabowo, Meydo Omar Zyahrizal
Buletin Ilmiah Marina Sosial Ekonomi Kelautan dan Perikanan Vol 9, No 2 (2023): Desember 2023
Publisher : Research Center for Marine and Fisheries Socio-Economic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/marina.v9i2.11907

Abstract

Perpaduan antara konsep pariwisata dan konservasi menjadi tren pengelolaan wisata masa depan. Ekowisata Clungup Mangrove Conservation (CMC) di Kabupaten Malang, Indonesia merupakan salah satu community based ecotourism yang konsisten menerapkan prinsip ekowisata. Adanya perbedaan kepedulian lingkungan di antara pengunjung ataupun masyarakat, termasuk generasi milenial, menyebabkan minat berkunjung ke destinasi ekowisata CMC yang telah menerapkan prinsip ekowisata pun belum seberapa pulih. Untuk itu, penelitian ini bertujuan untuk (1) menganalisis peran kepedulian lingkungan generasi milenial dalam menentukan minat berkunjung dan (2) menganalisis peran konstruk TPB (theory of planned behavior) dalam memediasi pengaruh kepedulian lingkungan terhadap minat berkunjung. Penelitian eksplanatori ini menggunakan metode survei terhadap pengunjung milenial domestik ekowisata pesisir CMC Tiga Warna pada bulan Mei—Juni 2022. Responden penelitian ini sebanyak 628 pengunjung. Metode analisis data menggunakan SEM-WarpPLS. Hasil penelitian menunjukkan bahwa adanya kepedulian lingkungan generasi milenial dapat menentukan minat berkunjung ke ekowisata pesisir karena efektifnya peran mediasi konstruk TPB (sikap, norma subjektif, dan persepsi kontrol perilaku). Temuan riset ini memperluas penerapan TPB karena menempatkan konstruk TPB sebagai mediating variable peran kepedulian lingkungan terhadap minat kunjungan wisatawan milenial ke ekowisata pesisir. Perlu peningkatan persepsi kontrol perilaku sebagai prediktor utama minat berwisata, disusul dengan peningkatan norma subjektif ataupun sikap. Pemerintah daerah perlu terus menjaga situasi perekonomian agar kondusif sehingga memampukan ekonomi masyarakat termasuk untuk pengeluaran berwisata, membuat pengunjung yakin, mau, dan mampu, serta memiliki sumber daya yang cukup mendukung pengeluaran untuk berwisata. Title : Millennial Visit Intention to the Clungup Mangrove Conservation (CMC) Tiga Warna Coastal Ecotourism in Malang Regency, East JavaThe integration of tourism with conservation principles is a future tourist management trend. Clungup Mangrove Conservation (CMC) ecotourism in Malang Regency, Indonesia, is a community-based ecotourism that adheres to the ecotourism idea. The CMC ecotourism destination, which has applied the philosophy of ecotourism that has not yet recovered, attracts visitors, including millennials, because of their environmental concerns. For this reason, this study aims to (1) analyze the role of the millennial generation’s environmental concern in determining the visit intention, (2) analyze the role of the TPB construct (Theory of Planned Behavior) in mediating the influence of environmental concern on the visit intention. This explanatory research uses a survey method for domestic visitors to the “CMC Tiga Warna” coastal ecotourism in May-June 2022. These research respondents were 628 domestic visitors. The data analysis method uses SEM-WarpPLS. Due to the successful involvement of TPB construct mediation (attitudes, subjective norms, and perceptions of behaviour control), millennials’ environmental concerns may impact their interest in coastal ecotourism. TPB’s construct position as a mediator variable between environmental concern and millennial visitors’ visit intention in coastal ecotourism boosted its utilisation. As the main predictor of visit intention, behavioural control must be increased, followed by subjective norms and attitudes. Local governments must keep the economy healthy to keep travel expenses rising. They also require enough money for trip.
The role of digital marketing and electronic word of mouth in restoring interest and visiting decisions to mangrove ecotourism Kampung Blekok, Situbondo in the new normal era Abidin, Zainal; Fattah, Mochammad; Wardani, Mentari Puspa; Isniawati, Hani

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4491

Abstract

Introduction: The presence of ecotourism is more oriented toward environmental conservation, utilization of natural resources, cultural preservation, and economic benefits. However, post-COVID-19 pandemic tourist visits to the Kampung Blekok mangrove ecotourism have not recovered, and the condition of the ecotourism is not maintained and is damaged. This research aims to analyze the influence of digital marketing, electronic word of mouth, and interest in visiting on the decision to visit the Kampung Blekok mangrove ecotourism. Methods: Data collection on ecotourism behavior was obtained from 172 respondents using a questionnaire. The data analysis technique used was Structural Equation Modeling Partial Least Squares (SEM-PLS) with WarpPLS version 8.0. Results: The results of the research analysis show that digital marketing and eWOM produce a positive and significant influence on visit intention and decision. The mediating role of visiting interest in the relationship between digital marketing and eWOM on visiting decisions is partial. Mangrove ecotourism managers in Kampung Blekok can optimize digital marketing and eWOM strategies, and adapt to current tourism situations and trends. Conclusion: Digital marketing and eWOM are important in shaping visit interest and determining tourist decisions. Changes in tourist behavior using digital media can be a tool for progressing the ecotourism business by increasing tourists' visiting decisions.
Co-Authors Abdul Wahib Muhaimin Agus Tjahjono Anggi Novita Dewi Anthon Efani Arif Yustian Maulana Noor Boimin Boimin Eko Waluyo Fiya Fajriya Riska Haris Mahmudi Heri Ariadi Isniawati, Hani Melati Meitasari Mimit - Primyastanto Mimit Primyastanto Mochammad Fattah, Mochammad Nining Yusnita D. Oktimawati Nuddin Harahab Prabowo, Meydo Omar Zyahrizal Titis Nastiti Wahyu S. Utomo Wardani, Mentari Puspa