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All Journal Wacana, Jurnal Sosial dan Humaniora ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JMM (Jurnal Masyarakat Mandiri) AGROMIX Samakia: Jurnal Ilmu Perikanan Jurnal Mina Sains Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Journal of Aquaculture and Fish Health Journal of Fisheries & Marine Biodiversitas Journal of Biological Diversity
Zainal Abidin
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of the Relationship of Service Quality, Motivation and Destination Image to Destination Loyalty: A Case Study of Wonorejo Mangrove Ecotourism in Surabaya, East Java Anggi Novita Dewi; Zainal Abidin
Journal of Aquaculture and Fish Health Vol. 10 No. 1 (2021): JAFH Vol 10 No. 1 February 2021
Publisher : Department of Aquaculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jafh.v10i1.19922

Abstract

Surabaya as the capital of East Java Province has a tourism attraction based on mangrove ecosystems namely Wonorejo Mangrove Ecotourism. Interest to the growth of loyalty to the destination depends on service quality, motivation, and destination image. Service quality as the heart of marketing and one of the concepts of loyalty success determines the sustainability of a tourist destination in the future. In addition, motivation is also considered as the main driver for traveling. However, this depends on destination image in the minds of tourists. The purpose of this study was to analyze the direct and indirect relationship between service quality and motivation towards destination loyalty, which is mediated by destination image. From 276 online and offline questionnaires distributed to local tourists who visited or visited the Wonorejo Mangrove Ecotourism in the past years, 182 questionnaires were filled in completely. Data analysis used WarpPLS to examine the relationship of influence between variables. The results showed that service quality and motivation had a positive and significant effect on destination loyalty directly or mediated by destination image. Destination loyalty can be effectively increased by encouraging visitor motivation supported by an increase in destination image because the value of the total influence was at the largest of 0.443.
Minat Berwisata Generasi Milenial ke Ekowisata Pesisir Clungup Mangrove Conservation (CMC) Tiga Warna di Kabupaten Malang, Jawa Timur Abidin, Zainal; Harahab, Nuddin; Muhaimin, Abdul Wahib; Prabowo, Meydo Omar Zyahrizal
Buletin Ilmiah Marina Sosial Ekonomi Kelautan dan Perikanan Vol 9, No 2 (2023): Desember 2023
Publisher : Research Center for Marine and Fisheries Socio-Economic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/marina.v9i2.11907

Abstract

Perpaduan antara konsep pariwisata dan konservasi menjadi tren pengelolaan wisata masa depan. Ekowisata Clungup Mangrove Conservation (CMC) di Kabupaten Malang, Indonesia merupakan salah satu community based ecotourism yang konsisten menerapkan prinsip ekowisata. Adanya perbedaan kepedulian lingkungan di antara pengunjung ataupun masyarakat, termasuk generasi milenial, menyebabkan minat berkunjung ke destinasi ekowisata CMC yang telah menerapkan prinsip ekowisata pun belum seberapa pulih. Untuk itu, penelitian ini bertujuan untuk (1) menganalisis peran kepedulian lingkungan generasi milenial dalam menentukan minat berkunjung dan (2) menganalisis peran konstruk TPB (theory of planned behavior) dalam memediasi pengaruh kepedulian lingkungan terhadap minat berkunjung. Penelitian eksplanatori ini menggunakan metode survei terhadap pengunjung milenial domestik ekowisata pesisir CMC Tiga Warna pada bulan Mei—Juni 2022. Responden penelitian ini sebanyak 628 pengunjung. Metode analisis data menggunakan SEM-WarpPLS. Hasil penelitian menunjukkan bahwa adanya kepedulian lingkungan generasi milenial dapat menentukan minat berkunjung ke ekowisata pesisir karena efektifnya peran mediasi konstruk TPB (sikap, norma subjektif, dan persepsi kontrol perilaku). Temuan riset ini memperluas penerapan TPB karena menempatkan konstruk TPB sebagai mediating variable peran kepedulian lingkungan terhadap minat kunjungan wisatawan milenial ke ekowisata pesisir. Perlu peningkatan persepsi kontrol perilaku sebagai prediktor utama minat berwisata, disusul dengan peningkatan norma subjektif ataupun sikap. Pemerintah daerah perlu terus menjaga situasi perekonomian agar kondusif sehingga memampukan ekonomi masyarakat termasuk untuk pengeluaran berwisata, membuat pengunjung yakin, mau, dan mampu, serta memiliki sumber daya yang cukup mendukung pengeluaran untuk berwisata. Title : Millennial Visit Intention to the Clungup Mangrove Conservation (CMC) Tiga Warna Coastal Ecotourism in Malang Regency, East JavaThe integration of tourism with conservation principles is a future tourist management trend. Clungup Mangrove Conservation (CMC) ecotourism in Malang Regency, Indonesia, is a community-based ecotourism that adheres to the ecotourism idea. The CMC ecotourism destination, which has applied the philosophy of ecotourism that has not yet recovered, attracts visitors, including millennials, because of their environmental concerns. For this reason, this study aims to (1) analyze the role of the millennial generation’s environmental concern in determining the visit intention, (2) analyze the role of the TPB construct (Theory of Planned Behavior) in mediating the influence of environmental concern on the visit intention. This explanatory research uses a survey method for domestic visitors to the “CMC Tiga Warna” coastal ecotourism in May-June 2022. These research respondents were 628 domestic visitors. The data analysis method uses SEM-WarpPLS. Due to the successful involvement of TPB construct mediation (attitudes, subjective norms, and perceptions of behaviour control), millennials’ environmental concerns may impact their interest in coastal ecotourism. TPB’s construct position as a mediator variable between environmental concern and millennial visitors’ visit intention in coastal ecotourism boosted its utilisation. As the main predictor of visit intention, behavioural control must be increased, followed by subjective norms and attitudes. Local governments must keep the economy healthy to keep travel expenses rising. They also require enough money for trip.
The role of digital marketing and electronic word of mouth in restoring interest and visiting decisions to mangrove ecotourism Kampung Blekok, Situbondo in the new normal era Abidin, Zainal; Fattah, Mochammad; Wardani, Mentari Puspa; Isniawati, Hani

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4491

Abstract

Introduction: The presence of ecotourism is more oriented toward environmental conservation, utilization of natural resources, cultural preservation, and economic benefits. However, post-COVID-19 pandemic tourist visits to the Kampung Blekok mangrove ecotourism have not recovered, and the condition of the ecotourism is not maintained and is damaged. This research aims to analyze the influence of digital marketing, electronic word of mouth, and interest in visiting on the decision to visit the Kampung Blekok mangrove ecotourism. Methods: Data collection on ecotourism behavior was obtained from 172 respondents using a questionnaire. The data analysis technique used was Structural Equation Modeling Partial Least Squares (SEM-PLS) with WarpPLS version 8.0. Results: The results of the research analysis show that digital marketing and eWOM produce a positive and significant influence on visit intention and decision. The mediating role of visiting interest in the relationship between digital marketing and eWOM on visiting decisions is partial. Mangrove ecotourism managers in Kampung Blekok can optimize digital marketing and eWOM strategies, and adapt to current tourism situations and trends. Conclusion: Digital marketing and eWOM are important in shaping visit interest and determining tourist decisions. Changes in tourist behavior using digital media can be a tool for progressing the ecotourism business by increasing tourists' visiting decisions.
PENDAMPINGAN BUDIDAYA DAN PENGOLAHAN PRODUK OLAHAN BERBASIS MIKRO ALGAE PADA KELOMPOK TANI WANITA SRI TANJUNG KABUPATEN MALANG Agustina Shinta Hartati; Riyanti Isaskar; Fitria Dina Riana; Zainal Abidin; Gladys Oryz Berlian; Priskilah Febi Widya Ningrum
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 4 (2025): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i4.30710

Abstract

Abstrak: Kebutuhan sumber pangan yang inovatif, berkelanjutan, dan bernilai gizi tinggi menjadi salah satu kebutuhan yang mendesak untuk masyarakat. Kegiatan pengabdian masyarakat ini dilaksanakan berdasarkan analisis permasalahan yang ada di KWT Sri Tanjung, Desa Sukosari, Kecamatan Kasembon, Kabupaten Malang yaitu kurangnya pengetahuan tentang manfaat mikroalga. Tujuan pemberdayaan masyarakat ini dilakukan agar masyarakat dapat mengetahui manfaat mikroalga untuk kesehatan, selain itu juga untuk meningkatkan perekonomian masyarakat melalui inovasi inovasi produk turunan dari mikroalga. Pengabdian ini dilakukan dengan kegiatan sosialisasi dan pendampingan. Kegiatan yang dilakukan di KWT Sri Tanjung dengan peserta pengabdian sebanyak 34 peserta Pengabdian ini memiliki 3 tahap yaitu tahap persiapan, tahap sosialisasi dan pendampingan, dan tahap monitoring dan evaluasi. Berdasarkan evaluasi dan monitoring menggunakan kuesioner setelah dilakukannya sosialisasi dan pendampingan menunjukkan bahwa peserta pengabdian memiliki pengetahuan, pemahaman, serta keterampilan baru dalam membudidayakan mikroalga. Persentase jawaban tertinggi dari peserta menunjukkan bahwa peserta sangat setuju bahwa mikroalga bisa menjadi pangan alternatif di masa depan (68.75%) dan mikroalga dapat menjadi sumber protein (65,63%). Hal tersebut menunjukkan bahwa pendampingan yang telah dilakukan mampu memberikan dampak baik kepada masyarakat.Abstract: The need for innovative, sustainable, and high nutritional value food sources is one of the urgent needs for the community. This community service activity was carried out based on an analysis of the problems that exist in KWT Sri Tanjung, Sukosari Village, Kasembon District, Malang Regency, namely the lack of knowledge about the benefits of microalgae. The purpose of this community empowerment is carried out so that the community can find out the benefits of microalgae for health, but also to improve the community's economy through innovation of microalgae derivative products. This service was carried out with socialization and mentoring activities. Activities carried out at KWT Sri Tanjung with 34 service participants This service has 3 stages, namely the preparation stage, the socialization and mentoring stage, and the monitoring and evaluation stage. Based on evaluation and monitoring using questionnaires after socialization and mentoring, it shows that service participants have new knowledge, understanding, and skills in cultivating microalgae. The highest percentage of answers from participants showed that participants strongly agreed that microalgae could be an alternative food in the future (68.75%) and microalgae could be a source of protein (65.63%). This shows that the mentoring that has been carried out is able to have a good impact on the community.
Monitoring Kualitas Air pada Tambak Udang Vaname (Litopenaeus vannamei) di Perairan Pantai Utara Jawa Timur Nico Rahman Caesar; Uun Yanuhar; Andik Isdianto; Ekwan Nofa Wiratno; Lutfi Ni`'Matus Salamah; Zainal Abidin; Alfi Nur Rusydi; Umi Zakiyah; Hartati Kartikaningsih; Gilang Rusrita Aida; Lutfia Fahimatul Ilmi
Samakia : Jurnal Ilmu Perikanan Vol 16 No 1 (2025): Samakia: Jurnal Ilmu Perikanan
Publisher : Faculty of Science and Technology University Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/jsapi.v16i1.6153

Abstract

Penelitian ini bertujuan untuk mengevaluasi kualitas perairan di Pantai Utara Jawa Timur berdasarkan parameter suhu, salinitas, pH, Total Dissolved Solids (TDS), Total Suspended Solids (TSS), oksigen terlarut (DO), amonia, nitrat, dan ortofosfat. Penentuan lokasi sampling dilakukan menggunakan metode purposive random sampling di tiga lokasi, yaitu Kabupaten Sidoarjo, Gresik, dan Lamongan. Hasil pengukuran menunjukkan suhu perairan berkisar antara 29,5–31,7 °C, sesuai dengan standar optimal untuk biota laut (28–32 °C). Salinitas dan pH (7,3–7,6) berada dalam batas wajar, mendukung kehidupan organisme akuatik. Nilai TDS di bawah 1000 ppm, sementara rata-rata TSS adalah 10,4 mg/L, jauh di bawah ambang batas 20–80 mg/L. Konsentrasi DO berkisar 4,7–6,97 mg/L, hampir memenuhi standar optimal > 5 mg/L. Kandungan amonia (0,007–0,088 mg/L) dan nitrat (0,051–0,095 mg/L) berada dalam batas aman. Konsentrasi ortofosfat (0,025–0,123 mg/L) melampaui ambang batas 0,015 mg/L di beberapa lokasi, kemungkinan disebabkan oleh limbah domestik. Hasil penelitian ini menunjukkan kondisi perairan Pantai Utara Jawa Timur mendukung ekosistem akuatik, meskipun potensi ancaman dari aktivitas manusia memerlukan pengelolaan lebih lanjut untuk menjaga keberlanjutan ekosistem
Leveraging Marketing Strategies For The Growth of Tlocor Marine Tourism in Sidoarjo, East Java Zainal Abidin; Wahyu Handayani; Mentari Puspa Wardani; Karina Regita Cahyanti; Mochammad Choiri Assydiqi; Aliflamita Marstati Nur Rizky; Didik Heryono; Yona Yuliano Prestisia
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.996

Abstract

Background: Marine tourism utilizes coastal and marine environments as primary attractions. Since the Covid-19 pandemic, Tlocor Marine Tourism in Sidoarjo Regency has experienced fluctuating, yet generally declining, visitor numbers.Purpose: The purpose of this study is to formulate effective marketing strategies that focus on digital technology utilization, enhanced promotion, destination branding, and the development of innovative, sustainable tourism products.Design/methodology/approach: A qualitative descriptive method was employed, involving four key informants from Tlocor Marine Tourism management. Data were collected through in-depth interviews and analyzed using SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix).Findings/Result: The results indicate that Tlocor Marine Tourism falls into Quadrant III of the SWOT matrix, suggesting a turnaround (WO) strategy to minimize weaknesses and leverage available opportunities. Seven alternative strategies emerged from this analysis, with QSPM identifying the recruitment of professional experts in marketing and tour guiding as the top priority.Conclusion: The study concludes that Tlocor Marine Tourism requires strategic improvements focused on professional marketing, innovation, and digital promotion. The top priority identified is recruiting qualified marketing personnel and tour guides to enhance visibility, improve visitor experience, and support sustainable growth. Originality/value (State of the art): This research presents a structured model integrating SWOT and QSPM for post-pandemic marine tourism recovery, emphasizing digital marketing, destination branding, and sustainable product innovation as key drivers for boosting competitiveness. Keywords: marine tourism, marketing strategy, SWOT, QSPM, digital marketing
The Mediating Role of Financial Behavior on Financial Well-being Among Small-scale Fishers in Trenggalek Regency, East Java, Indonesia Tiwi Nurjannati Utami; Edi Susilo; Erlinda Indrayani; Zainal Abidin; Rhochmad Wahyu Illahi
Jurnal Ilmiah Perikanan dan Kelautan Vol. 18 No. 2 (2026): JURNAL ILMIAH PERIKANAN DAN KELAUTAN
Publisher : Faculty of Fisheries and Marine Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jipk.v18i2.80949

Abstract

Graphical Abstract Highlight Research Financial Well-being is the result of the interaction between cognitive factors (literacy), psychological factors (attitude, self-efficacy), and behavior, but, it is closely associated with the psychological domain. Strengthening financial literacy programs by combining practical (skills and behavior) and attitudinal (attitude toward money) components to improve FSE, which in turn enhances the FWB of fishermen in Karanggongso Coast. This research expands the financial adaptation paradox to coastal fishing communities, highlighting the unique determinants, such as cognitive, psychological, and behavioral factors that shape their financial outcomes in their pursuit of FWB. Future studies should incorporate non-financial behavior mediating variables and use financial well-being measurements that consider psychological and financial aspects to test direct and indirect pathways.   Abstract Karanggongso Coast is one of the significant hubs for capture fisheries, which serves as a buffer zone in Trenggalek, Indonesia. Small-scale fishing dominates the local livelihood system, and focusing on a dual livelihood system created by its location as a favorite tourist destination. Nevertheless, the community contends with persistent financial instability, characterized by incomeexpenditure imbalances and vulnerability to external shocks. The study aims to analyze the relationships between financial literacy, financial self-efficacy, and financial attitude on financial well-being, with financial behavior as a mediating variable among fishers in Trenggalek Regency, East Java, Indonesia. This study used Structural Equation Modelling (SEM) – Partial Least Square (PLS) to test the relationships between financial literacy, financial self-efficacy, and financial attitude on financial well-being, with financial behavior as a mediating variable. This research was conducted from August to December 2024. The results indicate that directly the variables FL and FSE have a significant positive effect on FWB; FSE significantly improved FWB, whereas FL had direct significant effect on FWB but FSE and FA have a significant negative effect on FB, and FL has no effect on FB. Meanwhile, the variable FB has a significant negative effect on FWB. Then it is known that FB does not mediate the relationship between these factors on FWB. Thus, this study recommends targeted financial support strategies by combining practical and attitudinal (attitude toward financial) components to improve financial self-efficacy, which in turn enhances financial well-being. The study examines determinants of FWB and tests whether FB mediates these relationships. Future research should include non-financial behavioral intervening variables, such as socio-cultural, and use of financial well-being measures that consider both psychological and financial aspects.
Visitor satisfaction at the Gunung Anyar Mangrove Resort, Surabaya: The mediating role of perceived value on service quality, tourist attractions, and infrastructure Zainal Abidin; Aliflamita Marstati Nur Rizky; Rian Eka Parameswari
JURNAL MINA SAINS Vol. 11 No. 2 (2025): Jurnal Mina Sains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jmss.v11i2.19066

Abstract

Indonesia has the largest mangrove forest in the world. Surabaya City, in addition to being a center of industry and trade, also has great potential for ecotourism development and is known to have educational coastal ecotourism areas. Gunung Anyar Mangrove Botanical Garden, Surabaya, is one of the significant mangrove areas in Indonesia. The increasing popularity at KRM Gunung Anyar, Surabaya results in an increase in the number of visitors and is a challenge in itself in improving the quality of services, tourist attractions, and infrastructure to visitor satisfaction by maintaining and stabilizing visitor ratings. This study aims to analyze the effect of service quality, tourist attractions, and infrastructure on visitor satisfaction through perceived value as mediation. This research uses a quantitative descriptive approach with a sample of 150 respondents with a research instrument in the form of a questionnaire. The data analysis used is SEM WarpPLS 8.0. The results showed that service quality, and tourist attractions have a direct influence on visitor satisfaction through perceived value as mediation, while infrastructure has no direct influence. The existence of this finding shows the importance of perceived value by visitors in fulfilling visitor satisfaction which also sustainably strengthens the competitiveness of KRM Gunung Anyar, Surabaya with other tourist destinations.
The role of coastal biodiversity conservation on sustainability and environmental awareness in mangrove ecosystem of southern Malang, Indonesia Zainal Abidin; Budi Setiawan; Abdul Wahib Muhaimin; Agustina Shinta
Biodiversitas Journal of Biological Diversity Vol. 22 No. 2 (2021)
Publisher : Society for Indonesian Biodiversity

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13057/biodiv/d220217

Abstract

Abstract. Abidin Z, Setiawan B, Muhaimin AW, Shinta A. 2021. The role of coastal biodiversity conservation on sustainability and environmental awareness in mangrove ecosystem of southern Malang, Indonesia. Biodiversitas 22: 648-658. Southern coast of Malang, East Java, Indonesia has several mangrove ecosystems used for ecotourism, such as Clungup Mangrove Conservation Tiga Warna (CMC Tiga Warna). This area has consistently implemented ecotourism principles. Previously, it was assumed to be vulnerable from the damage due to differences in environmental awareness of ecotourists and local communities. This study aims to (i) describe the strategy of coastal biodiversity conservation to enhance environmental awareness and its sustainability; (ii) analyze the role of conservation on sustainability and environmental awareness, with sustainability as a mediating variable between conservation and environmental awareness. Data analysis was conducted with descriptive and Warp Partial Least Square (WarpPLS). The results indicate that empirical facts of conservation, sustainability, and environmental awareness in CMC Tiga Warna are relevant to the result of statistical analysis. Conservation is believed to form the environmental awareness of ecotourists and local communities and to maintain the sustainability of ecotourism destinations. In addition, the sustainability of ecotourism destinations serves as an effective mediator between conservation and environmental awareness, along with the modeling of environmental awareness enhancement in conservation-based coastal ecotourism. The proposed model explains that sustainability and environmental awareness variances are 23% and 25%, respectively. In summary, Destination Marketing and Management Organization of CMC Tiga Warna ecotourism is believed to improve environmental awareness of ecotourist and local communities by strengthening coastal biodiversity conservation programs in ecotourism areas and in maintaining sustainability.
TEKNOLOGI BUDIDAYA PAKAN ALAMI DAN EDUKASI ANALISIS KEUNTUNGAN USAHA BUDIDAYA IKAN Zainal Abidin; Mohamad Fadjar; Agustina Shinta; Mohammad Fahmi Addin Abdulloh; Arneta Meila Berlianawati; Kheista Putri Setyono; Siti Amelia Sabrina
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i6.35583

Abstract

Abstrak: Kegiatan pengabdian masyarakat di, Kecamatan Wates, Kabupaten Kediri, dilaksanakan untuk menjawab tantangan tingginya biaya pakan ikan (> 60% biaya produksi). Budidaya ikan nila dan gurame oleh Pokdakan “Mina Buana” kesulitan mempertahankan usaha akibat ketergantungan pada pakan pabrikan. Solusi yang Pokdakan pilih adalah implementasi teknologi tepat guna (TTG) budidaya Azolla pinnata sebagai pakan alternatif serta edukasi analisis finansial sederhana. Untuk itu, kegiatan ini bertujuan untuk (1) Meningkatkan kemampuan pembudidaya ikan dalam menerapkan teknologi budidaya Azolla pinnata sebagai pakan alternatif, (2) Memperkuat keterampilan analisis finansial sederhana untuk menghitung efisiensi usaha budidaya, dan (3) Menumbuhkan kemandirian dan keberlanjutan usaha perikanan desa melalui penerapan teknologi tepat guna. Pokdakan "Mina Buana" sebagai mitra kegiatan berjumlah 10 orang. Metode yang diterapkan meliputi survei kondisi mitra, pelatihan budidaya azolla, praktik penerapan langsung, edukasi finansial, serta evaluasi berbasis pre-test, post-test, dan analisis biaya. Hasil kegiatan menunjukkan bahwa substitusi 30% pakan pabrikan dengan pakan alami menurunkan biaya produksi dari Rp1.862.000 menjadi Rp1.502.900 tanpa mengurangi produktivitas ikan, sehingga keuntungan usaha meningkat dari kerugian Rp137.000 menjadi laba Rp222.100. Temuan ini membuktikan bahwa penggunaan pakan alternatif berbasis azolla mampu meningkatkan efisiensi finansial, mendorong kemandirian pembudidaya, serta membuka peluang keberlanjutan usaha perikanan desa. Kegiatan juga menghasilkan luaran berupa peningkatan keterampilan teknis, analisis finansial sederhana, serta distribusi sarana kolam dan bibit azolla bagi peserta.Abstract: Community service activities in Wates Subdistrict, Kediri Regency, were carried out to address the challenge of high fish feed costs (> 60% of production costs). Tilapia and gurame fish farming by the “Mina Buana” Pokdakan (Fish Farmers Group) had difficulty maintaining their business due to their dependence on factory-made feed. The solution chosen by the group was the implementation of appropriate technology (TTG) for cultivating Azolla pinnata as an alternative feed, as well as education on simple financial analysis. Therefore, this activity aims to (1) improve fish farmers' ability to apply Azolla pinnata cultivation technology as an alternative feed, (2) strengthen simple financial analysis skills to calculate the efficiency of cultivation businesses, and (3) foster independence and sustainability of village fisheries through the application of appropriate technology. There were 10 members of the “Mina Buana” Pokdakan (fisheries group) who participated in the activity. The methods applied included a survey of the partners' conditions, azolla cultivation training, direct application practice, financial education, and evaluation based on pre-tests, post-tests, and cost analysis. The results of the activity show that substituting 30% of manufactured feed with natural feed reduces production costs from IDR 1,862,000 to IDR 1,502,900 without reducing fish productivity, thereby increasing business profits from a loss of IDR 137,000 to a profit of IDR 222,100. These findings prove that the use of azolla-based alternative feed can improve financial efficiency, encourage farmer independence, and open up opportunities for sustainable village fisheries. The activity also resulted in improved technical skills, simple financial analysis, and the distribution of ponds and azolla seedlings to participants.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Agus Tjahjono Agustina Shinta Agustina Shinta Agustina Shinta Hartati Alfi Nur Rusydi Aliflamita Marstati Nur Rizky Aliflamita Marstati Nur Rizky Andik Isdianto Anggi Novita Dewi Anthon Efani Arif Yustian Maulana Noor Arneta Meila Berlianawati Boimin Boimin Budi Setiawan Didik Heryono Edi Susilo Eko Waluyo Ekwan Nofa Wiratno Erlinda Indrayani Fitria Dina Riana Fiya Fajriya Riska Gilang Rusrita Aida Gladys Oryz Berlian Haris Mahmudi Hartati Kartikaningsih Heri Ariadi Isniawati, Hani Karina Regita Cahyanti Kheista Putri Setyono Lutfi Ni`'Matus Salamah Lutfia Fahimatul Ilmi Melati Meitasari Mentari Puspa Wardani Mimit - Primyastanto Mimit Primyastanto Mochammad Choiri Assydiqi Mochammad Fattah, Mochammad Mohamad Fadjar Mohammad Fahmi Addin Abdulloh Nico Rahman Caesar Nining Yusnita D. Oktimawati Nuddin Harahab Prabowo, Meydo Omar Zyahrizal Priskilah Febi Widya Ningrum Rhochmad Wahyu Illahi Rian Eka Parameswari Riyanti Isaskar Siti Amelia Sabrina Titis Nastiti Tiwi Nurjannati Utami Umi Zakiyah Wahyu Handayani Wahyu S. Utomo Wardani, Mentari Puspa Yanuhar, Uun Yona Yuliano Prestisia