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All Journal Jurnal Social Economic of Agriculture ECSOFiM (Economic and Social of Fisheries and Marine Journal) Proceeding Simposium Nasional Kelautan dan Perikanan PONGGAWA : Journal of Fisheries Socio-Economic
Benny Audy Jaya Gosari
Hasanuddin University
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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 1 
Omzet Comparison Between Offline and Online Selling of Shredded Fish Products in Makassar A. Padliah Harbah Syamsuddin; Sitti Fakhriyyah; Benny Audy Jaya Gosari; Arie Syahruni Cangara; Andi Amri
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 7, No 2 (2020): ECSOFiM April 2020
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2020.007.02.10

Abstract

This study aims to compare the omzet between offline and online sales in the shredded fish business unit in Makassar. This research lasted for two months using qualitative and quantitative research types with a purposive method in sampling. This research uses observation, interview, and literature study techniques in data collection methods and acceptance formulas for calculating quantitative data. The data used in this study are primary data that is data obtained after conducting interviews with three shredded fish business units in Makassar, interviews conducted related to offline and online sales efforts conducted by each business unit and secondary data obtained from the results report sales and literature that supports research from three shredded fish business units in Makassar. Based on the results of the study showed an average offline sales turnover of Rp 3.772.000 and online sales of Rp 24.132.430, where offline only uses production sites and entrusted to sell in stores, while online uses the application WhatsApp, Facebook, Instagram, Gojek, and Grab so that the wider market reach.
Strategi Pemasaran Bandeng Presto Benny Audy Jaya Gosari; Sitti Fakhriyah; Sri Suro Adhawati; Muhammad Asri Triyadi Saputra
Prosiding Simposium Nasional Kelautan dan Perikanan Vol. 6 (2019): PROSIDING SIMPOSIUM NASIONAL VI KELAUTAN DAN PERIKANAN UNHAS
Publisher : Fakultas Ilmu Kelautan dan Perikanan (FIKP), Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.535 KB)

Abstract

Strategi pemasaran yang tepat dimulai dari evaluasi diri baik secara internal maupun eksternal.Penelitian ini bertujuan untuk mengetahui strategi bauran pemasaran (7P) yang diterapkan diUMKM Tegar Mandiri di Kecamatan Maros Baru Kabupaten Maros. Sampel sebanyak 20 orangyang ditentukan dengan teknik Cluster sampling. Penelitian ini menunjukkan nilai rerata padasetiap aspek pada tanggapan produsen (Internal) : product 3,3 kategori sangat baik, price 3 kategoribaik, place 2,6 kategori baik, promotion 2,5 kategori kurang baik, people 2,5 kategori kurang baik,process 2,8 kategori baik, physical evidence 2,8 kategori baik. Berdasarkan tanggapan konsumenrerata pada setiap aspek (Eksternal): product 3,1 kategori baik, price 3 kategori baik, place 2,6kategori baik, promotion 1,7 kategori tidak baik, people 3 kategori baik, process 3 kategori baik,physical evidence 2,6 kategori baik. Hasil ini menandakan diperlukan sebuah kebijakan yang kuatuntuk memperbaiki strategi pemasaran pada aspek promotion, sehingga diperoleh kemajuan secaramaksimal untuk produsen UMKM Tegar Mandiri.Kata Kunci : Strategi Pemasaran, UMKM Tegar Mandiri, Marketing Mix.
Analisis Tingkat Peran Keluarga Nelayan dalam Menghadapi Perubahan Iklim (Studi Kasus : Nelayan Suku Bajo Desa Terapung, Sulawesi Tenggara) Nurtasya Kharima Ramadhani; Amiluddin .; Muh. Dalvi Mustafa; Andi Adri Arief; Benny Audy Jaya Gosari
Prosiding Simposium Nasional Kelautan dan Perikanan Vol. 9 (2022): PROSIDING SIMPOSIUM NASIONAL IX KELAUTAN DAN PERIKANAN UNHAS
Publisher : Fakultas Ilmu Kelautan dan Perikanan (FIKP), Universitas Hasanuddin

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Abstract

Penelitian ini bertujuan untuk mengetahui peran dari masing-masing anggota keluarga suku bajo dalam mempertahankan kehidupan pada perubahan iklim di Desa Terapung Kecamatan Mawasangka Kabupaten Buton Tengah, Sulawesi Tenggara. Penelitian ini dilaksanakan pada bulan maret 2022 dengan menggunakan metode studi kasus. Pengumpulan data dilakukan melalui kuesioner tertutup atau angket yang disebarkan kepada keluarga nelayan suku bajo yang berada di Desa Terapung. Analisis data pada penelitian ini menggunakan interval rentan kelas dengan kategori 1%-20% yaitu pada kategori tidak efektif, 21%-40% masuk dalam kategori kurang efektif, 41%-60% masuk pada kategori cukup efektif, 61%-80% masuk pada kategori efektif, dan 81%-100% masuk pada kategori sangat efektif. Hasil penelitian menunjukkan bahwa tingkat peran keluarga dalam menghadapi perubahan iklim di nelayan suku bajo yang berada di Desa Terapung berada di interval rentan kelas 61%-80% masuk ke dalam kategori efektif. Peran keluarga tertinggi dilakukan oleh istri nelayan dengan nilai skor 4,00 yaitu istri ikut membantu dalam menyiapkan proses melaut seperti menyiapkan bekal konsumsi dan bahan bakar yang ingin digunakan nelayan pada proses melaut. Salah satu peran penting dalam menghadapi perubahan iklim pada keluarga nelayan suku bajo memperoleh nilai tertinggi yaitu 3, 94 adalah suami tetap melaut saat musim timur dan musim barat untuk menghidupi perekonomian keluarga. Pada musim timur nelayan (suami) fokus pada usaha perikanan tangkap tetapi pada musim barat atau pada saat terjadi perubahan iklim nelayan melakukan pekerjaan lain seperti beralih ke usaha budidaya rumput laut, buruh bangunan, buruh kayum dan buruh harian.
Analysis of Potential Economic Value of Catfish Cultivation Waste as LOF in Benteng Somba Opu Village, Gowa Regency Benny Audy Jaya Gosari; Aris Baso; Amilluddin Amilluddin; Sri Suro Adhawati; Abdul Wahid; Salman Salman
Jurnal Social Economic of Agriculture Vol 11, No 2 (2022): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v11i2.54763

Abstract

The catfish wastewater is directly discharged into the environment, it will disrupt the lives of both humans and other organisms. This study aims to determine the amount of macronutrients nitrogen, phosphate, and potassium from catfish farming waste as liquid organic fertilizer (LOF) through the fermentation process at different times, and to determine the potential economic value, by determining the cost of production and selling price of waste products. Cultivation of catfish as LOF in Benteng Somba Opu Village, Barombong District, Gowa Regency. This research was carried out from February to April 2021. The potential economic value used a quantitative descriptive research method. The results of the study on catfish culture wastewater containing LOF also provide additional income for catfish cultivators. HPP based on research results is Rp. 19,000 /L. After calculating the cost of production, the potential profit for LOF from catfish farming waste in 1 liter is Rp. 3,400 /L, with a waste potential of 6,000 L / month, the economic potential value is Rp. 20.400.000,- with pool type permanent pool (L=3m, W =2 m, H=1,5m) and can still increase depending on the amount of catfish production in a month. RCR value of 1,24  that the LOF business is efficient and profitable to continue to operate. Although the potential is small, it is quite interesting for catfish cultivators to try.
Analysis of Potential Economic Value of Catfish Cultivation Waste as Liquid Organic Fertilizer in Benteng Somba Opu Village, Barombong District, Gowa Regency Salman; Aris Baso; Benny Audy Jaya Gosari; Amiluddin; Sri Suro Adhawati; Kasri
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 2, NOMOR 1, MAY 2022
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.942 KB)

Abstract

This study aims to determine the amount of macronutrient content of nitrogen, phosphate and potassium from catfish culture waste as liquid organic fertilizer (POC) through a fermentation process at different times. As well as knowing the potential economic value, by determining the cost of production and the selling price of catfish farming waste products as liquid organic fertilizer in Benteng Somba Opu Village, Barombong District, Gowa Regency. This research was carried out for three months, from February to April 2021. The fermentation process used a simple experimental research design method, while the potential economic value used a quantitative descriptive research method. The results of the study on catfish culture wastewater contained N, P and K. Macro nutrient levels of catfish manure containing N (nitrogen) ranged from 0.98 - 1.67%, P (phosphorus) 1.89 - 3.40 % and K (potassium) 0.10-1.03%. Apart from the content of macro-nutrient levels to improve macro-nutrients in the soil, POC also provides additional income for catfish cultivators. HPP based on research results is Rp. 19,000 / liter. Comparison of the price of poc in the market with liquid organic fertilizer that has been fermented by comparing 3 brands of poc on the market with the same size, namely 1 liter. The average profit potential of liquid organic fertilizer from catfish farming waste in a month (30 days) is Rp. 884,190, / Month, where the desired POC selling price ranges from Rp.47,500-Rp.52,000,-. Although the potential is small, it is quite interesting for catfish cultivators to try. This is in line with the increase in the production process of catfish cultivation, so additional income in the production of liquid organic fertilizer will also increase.
Co-Authors A. Padliah Harbah Syamsuddin Abdul Wahid Amilluddin Amilluddin Amiluddin Amiluddin Amiluddin Andi Adri Arief Andi Amri Arie Syahruni Cangara Aris Baso Aris Baso Kasri Muh. Dalvi Mustafa Muhammad Asri Triyadi Saputra Nurtasya Kharima Ramadhani Salman Salman Salman Sitti Fakhriyah Sitti Fakhriyyah Sri Suro Adhawati Sri Suro Adhawati Sri Suro Adhawati