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All Journal ECSOFiM (Economic and Social of Fisheries and Marine Journal) jurnal syntax admiration Journal of Maritime Empowerment Bahtera Inovasi Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Iranita Iranita
Universitas Maritim Raja Ali Haji
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Pengaruh Service Quality dan Customer Trust Terhadap Kepuasan Konsumen Maskapai Penerbangan Lion Air (Studi Kasus Bandara Internasional Raja Haji Fisabilillah Tanjungpinang) Iranita Iranita
Bahtera Inovasi Vol 1 No 2 (2018): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v1i2.3345

Abstract

Consumer satisfaction (Consumer Satisfaction) is a given positive attitude of consumers towards a service provided by a service company. Companies are expected to consider the factors that affect customer satisfaction. Lion Air, which is based on top brand award, is ranked first in the category of aviation services that use the LCC (low cost carrier). The almost all airports increase in passenger numbers in Indonesia, particularly in the international airport Raja Haji Fisabilillah Tanjungpinang. This study aims to examine the effect of service quality and customer trust to satisfaction of the consumer. The sample size is 60 people. This study uses a sampling method is the accidental sampling technique. technical analysis hypothesis testing using the Lisrel 8.5 program and Microsoft Excel version 2013. From this test later it can be seen how much the contribution of the independent variable (Service Quality, customer trust to the dependent variable (Lion Air Airlines customer satisfaction). The results showed that both directly and indirectly service quality and customer trust affect the satisfaction of customers of Lion Air
Hubungan Stres Kerja, Konflik dan Lingkungan Kerja Fisik Terhadap Prestasi Karyawan PT. Telesindo Shop Batam Toto Cahya Praja; Firmansyah Kusasi; Iranita Iranita
Bahtera Inovasi Vol 1 No 2 (2018): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v1i2.3438

Abstract

In the business world today is growing rapidly this can be seen competition between companies.PT. Telesindo Shop as the official dealer of Telkomsel always improves the quality and quantity of the company.In this study reasearchers are interest in conducting research at PT. Telesindo Shop chapter Batam which aims to determine whether there is influence or how much influence the work stress, work conflict and physical work environment on employee performance. This study uses quantitative methods with data collection techniques through quentionnairies. Sample in this study were 30 people using full sample methods.The results of the study concluded that work stress, work conflict and physical environment partially have a positive and significant influence on employee performance. Meanwhile, simultaneously work stress, work conflict and work environment together have influences on employee performance at PT. Telesindo Shop chapter Batam. The most dominant variable is the physical environment. The results of this study imply that work stress, conflict and environment are things that need to be considered to improve employee performance to be better for the realization of company goals.
Analisa Pengaruh Customer Experience Terhadap Customer Satisfaction Wisatawan Pada Destinasi Wisata Kabupaten Bintan Kepulauan Riau Iranita Iranita
Bahtera Inovasi Vol 1 No 2 (2018): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v1i2.3444

Abstract

This study discusses the customer experience that supposedly affects customer satisfaction of tourists in the province of Riau Islands of Bintan Regency. In this study the variable dimension measured through experinece sense, feel, think, act and relate. Research data processed with using their analysis of multiple linear regression and factor. The results of this research show that customer experience significant influential variable and positive towards consumer satisfaction (customer satisfaction). The result of the research shows that experience variable with dimensions of sense, feel, think, act and relate simultaneously against influential customer satisfaction. In partial dimensions factor sense, feel, think and relate that give may influence against the satisfaction and sense of dominant influence dimensions against customer satisfaction.
PELATIHAN ASPEK MARKETING MIX UNTUK USAHA KERAJINAN TANGAN DALAM PEMANFAATAN POTENSI ALAM BINTAN DI KECAMATAN BINTAN UTARA Iranita Iranita; Kiki Wulandari
Jurnal Pemberdayaan Maritim Vol 3 No 2 (2021): Journal of Maritime Empowerment
Publisher : Lembaga Penelitian, Pengabdian Masyarakat, dan Penjaminan Mutu, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jme.v3i2.3496

Abstract

Untuk menciptakan ekonomi kreatif dibutuhkan kerjasama oleh seluruh pihak baik pemerintah, para intelektual dan dunia pengusaha. Pemerintah bertugas menetapkan regulasi yang berkaitan dengan ekonomi kreatif dan memberikan ruang kepada masyarakat untuk menggali kreatifitas masyarakat yang bisa bersumber dari nilai budaya daerah masing-masing. Salah satu lini bisnis di Indonesia yang memiliki perkembangan cukup baik adalah bisnis kerajinan tangan. Hal ini dikarenakan kekayaan alam yang berlimpah terutama hasil laut di Indonesia, sehingga banyak produk dibuat kerajinan tangan dengan pemanfaatan limbah hasil laut. Inilah yang kemudian mendorong banyak pihak untuk mencoba peluang bisnis yang satu ini. Salah satu nya adalah Kelurahan Tanjung Uban Utara Kecamatan Bintan Utara Kabupaten Bintan Kepulauan Riau. Cukup beragam produk kerajinan tangan yang dihasilkan terutama Kelurahan Tanjung Uban Utara. Usaha ekonomi masyarakat itu yang memiliki potensi untuk dipasarkan dan dikembangkan dengan manajemen pemasaran yang lebih luas. Bentuk yang ada sudah bagus, dan perlu ditingkatkan lagi khususnya yang menyangkut produk, harga, promosi dan distribusinya. Desain kerajinan tangan masyarakat cukup menarik dan perlu ditingkatkan penjualan di pasar, baik pasar lokal maupun potensi pasar luar negeri, sehingga potensi pasar semakin luas. Strategi yang diterapkan untuk memasuki pasar adalah bauran pemasaran (marketing mix), bagaimana produk bisa memiliki keunggulan bersaing dan diminati konsumen.
Pengaruh Electronic Word of Mouth (E-WOM), Citra Destinasi, dan Fasilitas Wisata terhadap Minat Berkunjung Ulang pada Objek Wisata Tanjung Siambang Pulau Dompak Kota Tanjungpinang Tirani Fransiska Sihombing; Iranita Iranita; Lastri Anggi Fani
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2pewrm69

Abstract

This study aims to examine the influence of Electronic Word of Mouth (E-WOM), Destination Image, and Tourism Facilities on Revisit Intention at Tanjung Siambang Tourist Attraction. This research employed a quantitative method with an associative approach. The sampling technique used was non-probability sampling with a purposive sampling method involving 100 tourists who had previously visited Tanjung Siambang Tourist Attraction. Data were collected through questionnaire distribution and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics Version 32. The results indicate that Electronic Word of Mouth (E-WOM), Destination Image, and Tourism Facilities have a positive and significant influence on Revisit Intention, both partially and simultaneously. These findings suggest that the dissemination of positive information through electronic media, a favorable destination image, and adequate tourism facilities can enhance tourists’ intention to revisit Tanjung Siambang Tourist Attraction.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Beras SPHP Melalui Minat Beli Konsumen Perum Bulog di Kota Tanjungpinang Isnovera Asdayanti; Iranita Iranita; Lastri Anggi Fani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zyw0wm60

Abstract

This study aims to analyze the influence of product quality and brand image on the purchasing decisions of SPHP rice at Perum BULOG in Tanjungpinang City through purchase intention as an intervening variable. This study employed a quantitative approach. The population of this study consisted of SPHP rice consumers in Tanjungpinang City. The sampling technique used was purposive sampling, with a total sample of 110 respondents. Data were collected through questionnaires and analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the assistance of SmartPLS 4.0 software. The results indicate that product quality has no significant effect on purchasing decisions. However, product quality has a positive and significant effect on purchase intention. Brand image has a positive and significant effect on both purchasing decisions and purchase intention. In addition, purchase intention has a positive and significant effect on purchasing decisions. The mediation test results reveal that purchase intention is unable to mediate the effect of product quality on purchasing decisions, but it successfully mediates the effect of brand image on purchasing decisions of SPHP rice at Perum BULOG in Tanjungpinang City. The findings of this study indicate that brand image and purchase intention are important factors in encouraging consumers' purchasing decisions for SPHP rice.
Pengaruh Citra Merek, Harga, dan Kelengkapan Produk terhadap Keputusan Pembelian di Ramayana Tanjungpinang Miranda Miranda; Iranita Iranita; Roni Kurniawan
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nb4bcw37

Abstract

This study aims to determine the influence of brand image, price, and product completeness on purchasing decisions at Ramayana Tanjungpinang. The background of this study is based on the phenomenon that a high number of consumer visits is not always followed by optimal purchasing decisions. This research employed a quantitative method with an explanatory approach. Data were collected through questionnaires distributed to 96 respondents who had made purchases at Ramayana Tanjungpinang. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, partial testing (t-test), simultaneous testing (F-test), and coefficient of determination (R²). The results showed that brand image did not have a significant effect on purchasing decisions. Meanwhile, price and product completeness had a positive and significant effect on purchasing decisions. Simultaneously, brand image, price, and product completeness had a positive and significant effect on purchasing decisions at Ramayana Tanjungpinang. The Adjusted R Square value of 0.722 indicates that 72.2% of the variation in purchasing decisions can be explained by brand image, price, and product completeness, while the remaining 27.8% is influenced by other factors outside this study. The findings indicate that price and product completeness are the most influential factors in improving consumer purchasing decisions at Ramayana Tanjungpinang.
Co-Authors Henry Eryanto Isnovera Asdayanti Karuniana Dianta Arfiando Sebayang Kiki Wulandari Lastri Anggi Fani Miranda Miranda Misdiana Misdiana Putra Alamsyah Roni Kurniawan Syuzairi Syuzairi Tirani Fransiska Sihombing Toto Cahya Praja Tumpal Manik