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All Journal MediaTor: Jurnal Komunikasi Jurnal Sosioteknologi urnal Interaksi: Jurnal Ilmu Komunikasi Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Netnografi Komunikasi
Fitria Avicenna
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Arts Humanities Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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MENGUKUR DAN MERANCANG MODEL KETAHANAN ENERGI MELALUI PERUBAHAN PERILAKU KONSUMEN ENERGI TERBARUKAN Nufian S Febriani; Fitria Avicenna
Jurnal Sosioteknologi Vol. 20 No. 1 (2021): April
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2021.20.1.2

Abstract

The benefits of renewable energy in Indonesia are not well understood by consumers. This research suggests the use of renewable energy, which is very beneficial for consumers. This research also has implications for policy makers, electricity suppliers, and future researchers. Using two online and offline survey methods, this study can formulate a behavior change model that can help policy makers identify marketing and branding strategies so that they are expected to succeed in changing consumer behavior and increasing the degree of consumer involvement in renewable energy products, for example in forming an energy independent community. Therefore, in addition to strengthening the use of renewable energy, other sections such as marketing and further research on consumer behavior must continue to be carried out in order to obtain a whole independent energy system.
Perilaku Konsumen terhadap Kualitas e-Service pada e-Commerce Nufian S Febriani; Wayan Weda Asmara Dewi; Fitria Avicenna
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1533

Abstract

Nowadays, the pattern of shopping behavior has shifted from offline to online. The trend of online shopping triggers the emergence of a new business called e-commerce. In Indonesia, this has caused competition among e-commerce to become tighter. Therefore, it is necessary to have a marketing communication strategy to win the competition between e-commerce one of which is to implement e-service quality. By implementing good e-service quality, customer satisfaction will emerge. Through this study, researchers found the significance of the effect of e-service quality on e-commerce consumer satisfaction. Academically, this research can develop communication science studies, specifically the topic of changes in the cognitive behavior of e-commerce consumers in Indonesia and become the basis for decision making for marketing communication strategy in promoting, maintaining, and enhancing consumer quality and satisfaction, especially for digital consumers. Practically, this research can provide information about the significance of the influence of the use of e-service quality on e-commerce consumer satisfaction in Indonesia. Another practical benefit that can be obtained through this research is that the marketing communication strategy team can consider/implement any elements in e-commerce that can attract the attention of digital consumers. This research uses a semantic differential scale that measures a person's subjective feelings using various adjectives because people usually communicate evaluation through adjectives. The results show that e-service quality conducted by e-commerce in Indonesia can affect customer satisfaction. Keywords: Consumer behavior, e-service, e-commerce, customer satisfaction, marketing communication strategies
Model Komunikasi: Literasi Informasi “trending topic” untuk Generasi Z fitria avicenna
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 1 (2021): Jurnal Interaksi : Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v5i1.5213

Abstract

Penelitian ini melakukan identifikasi pola komunikasi untuk edukasi literasi informasi dengan harapan akan menghasilkan model komunikasi yang tepat guna. Khususnya untuk informasi yang menarik perhatian dan penting bagi orang banyak, sehingga menjadi “trending topic”, dalam hal ini yaitu virus COVID19. Objek penelitian ini adalah Generasi Z, pemuda dengan rentang tahun kelahiran 1995-2005. Sebagai generasi yang terlahir dengan keberadaan internet, atau digital native, Generasi Z berperan dalam penyebaran informasi yang benar. Untuk itu, metode yang digunakan adalah kualitatif deskriptif dengan partisipan yang dipilih secara purposive sampling, yaitu siswa Sekolah Menengah Pertama di Kota Malang. Hasil penelitian menunjukkan sebagian Generasi Z melakukan upaya cek ulang informasi yang didapat baik secara aktif maupun pasif. Cek ulang dilakukan dengan mencari informasi serupa di situs lainnya yang dianggap terpercaya, juga menanyakan kepada orang tua, teman dekat, atau pemberi informasi (jika memungkinkan respon balik). Media yang lebih sering digunakan untuk akses informasi adalah media sosial (instagram, youtube, whatsapp grup), mesin pencari (google), dan portal berita. Namun, karena belum semua melakukan cek informasi dan adanya kemungkinan bahwa informasi yang popular atau “trending topic” yang secara massif tersebar seringkali dianggap benar maka pesan pengingat tentang literasi informasi perlu terus disampaikan. Untuk dapat menyampaikan pesan edukasi terkait literasi informasi terhadap Generasi Z, Model Komunikasi harus memperhatikan bentuk, kemudahan akses, dan evaluasi.
Projection of Solar Energy Consumers as Renewable Energy in Indonesia Fitria Avicenna; Muhammad Shobaruddin; Nufian S Febriani
MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i2.10497

Abstract

In today's world, there is a shift from non-renewable to renewable energy sources. The potential of renewable energy, such as solar energy, has yet to be widely utilized, even though renewable energy has considerable potential, especially in Indonesia. For this study, researchers obtained data on solar panel consumers through the official contact list website for potential consumers of the Ministry of Energy and Mineral Resources. Researchers obtained data through online questionnaires distributed to 207 consumers of products related to the renewable energy. Researchers use this sample because they are consumers or users of the renewable energy in the form of solar panels. In data presentation, data in the form of responses received from online questionnaires can generally show the demographic characteristics of the respondents. This research aims to formulate an effective promotional strategy by identifying consumer characteristics.
Pengaruh Penggunaan Media Sosial Dan Faktor Gaya Kepemimpinan Terhadap Pencapaian Tujuan Usaha Mikro Di Kota Depok Muhammad Daffa Putra Mahmudi; Maulina Pia Wulandari; Fitria Avicenna
Jurnal Netnografi Komunikasi Vol. 1 No. 1 (2022): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.609 KB) | DOI: 10.59408/netnografi.v1i1.2

Abstract

Micro-businesses have the largest number of entrepreneurs (98,67%) among the total number of businesses in Indonesia and play a crucial role as the driving force of the country’s economy. However, the Covid-19 pandemic that has hit Indonesia has had a significant negative impact, including on the economic sector. Around 82,9% of micro, small and medium enterprises (MSMEs) have experienced negative effects during the pandemic, with a decline in revenue of over 30%. Therefore, in order for micro-businesses to recover from the pandemic’s impact, their performance needs to be improved to achieve business goals. The purpose of this study is to examine the influence of social media usage and leadership style factors on the achievement of micro-business goals in Depok city. This study utilizes a quantitative research approach with a causal survey design. The research sample consists of 340 participants selected through purposive sampling. The sample includes micro-business owners who have participated in the New Entrepreneur program in 2022 and were selected through questionnaire completion. Hypothesis testing using SPSS programming is employed as the research design. The result of this study indicate that social media usage and leadership style factors have a positive and significant influence on the achievement of micro-business goals, both partially and simultaneously. The research suggests that micro-business owners should maximize the use of social media to manage customer databases and enhance their influence in business leadership. Additionally, it is recommended that the Depok City Government supports micro-businesses through training and development activities
Pengaruh Content Marketing TikTok terhadap Customer Engagement (Studi Kuantitatif pada Akun TikTok SilverQueen Selama Masa Campaign Banyak Makna Cinta) Athaya Nadjla Azzariaputrie; Fitria Avicenna
Jurnal Netnografi Komunikasi Vol. 1 No. 2 (2023): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.847 KB) | DOI: 10.59408/netnografi.v1i2.11

Abstract

Abstract - Increasingly complex customer needs made businesses must help customers meet these needs, from providing information about brands and products to creating communications that build customer trust and engagement. Content marketing was part of a strategy in the digital marketing era that planned, created, and distributed message content in an attractive way with the aim of attracting target markets and encouraging them to become customers of a brand. This study aimed to examine the effect of content marketing on customer engagement. This study examined content marketing as an independent variable with indicators of reader cognition, sharing motivation, persuasion, decision-making, and factors. The sample in this study amounted to 100 respondents selected by purposive sampling method. The sample in this study were SilverQueen customers aged 18-24 who had commented, liked, or shared the content of the Banyak Makna Cinta campaign video on SilverQueen's TikTok account. All data obtained in this study were analysed using simple linear regression. The results of this study indicated that content marketing had a significant effect on customer engagement with the indicator factor being the most dominant indicator of content marketing.
Co-Authors Athaya Nadjla Azzariaputrie Maulina Pia Wulandari Muhammad Daffa Putra Mahmudi Muhammad Shobaruddin Nufian S Febriani Nufian S Febriani Wayan Weda Asmara Dewi