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All Journal Sosio e-kons Journal of Humanities and Social Studies Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JAIM (Jurnal Abdi Masyarakat) JURNAL MANAJEMEN JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Pengabdian Masyarakat: BAKTI KITA Media Bina Ilmiah Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Jurnal Pemberdayaan Masyarakat Nusantara Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ekonomi, Manajemen, Akuntansi
Edy Suhartono
Universitas Bojonegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship

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Penentuan Pemilihan Operator Seluler dengan Metode Analisis Efektifitas Edy Suhartono; Bambang Sri Wibowo
Jurnal Maksipreneur Vol 6, No 2 (2017)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2081.401 KB) | DOI: 10.30588/jmp.v6i2.299

Abstract

This study aims to examine the influence of advertising in print media, electronic media, and social media to consumer decisions in choosing Telkomsel cellular operators, the magnitude influence of each independent variable and the most dominant variable influence the consumer decisions. This study explains the relationship between research variables through hypothesis testing. The data collection method in this research is survey with questionnaire tools. Population in this research is all of the consumer of Telkomsel cellular operator. The quantity of sample used in this research is 40 respondents. Hypothesis testing uses multiple regression analysis. Based on the results of data analysis in this research indicate that the variables of print media, electronic media, and social media influence to consumer decisions. The magnitude of influence of print media is 7%, electronic media 27.7%, and social media 41.1%. The most dominant influence of the variable is the print media variable.
Co-Authors Adianita, Happy Aditya Baskara Wahyu Dewata Agustino, Muhammad Rizqi Alifta Salsabila Anis Nuril Rahmania Ardian Alfiadin Ardiansyah, Tedy Azhari Azhari Azhari, Azhari Balqi Chesta Adabi Bambang Sri Wibowo Defryan Agung Adhyaksa Dwi Ermayanti Susilo Dwi Ermayanti Susilo Endang Muryani Faradilla Ayu Rahmadhini Hening Anitasari Herry Purnomo Hidya Rinta Ina Nikmatul Chasanah Khalid Fauzi Aziz M. Mustofa Mohamad Pebyanto Pristiwantiyasih Pristiwantiyasih Sabrina, Chintya Nurin Talitha Zaidah Azmi Taufiqqurrachman, Fahrizal Zafira MP