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Pelatihan Keterampilan Komunikasi dalam Akomodasi Pondok Wisata pada Warga Desa Wisata Besani Yulius, Kevin Gustian; Wowor, Wulanmeiaya; Sianipar, Rosianna; Nathalia, Theodosia C.; Parera, Sisilia Chelsye
Jurnal Abdimas Pariwisata Vol. 5 No. 2 (2024): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v5i2.646

Abstract

Communication Skills Training in Homestay Business for Residents of Desa Wisata Besani Tourism has become a crucial sector in the local economic development and cultural preservation in Indonesia. This article discusses a training activity on communication skills within the context of homestay accommodation for the residents of Besani Tourism Village in Batang Regency, Central Java. The training, successfully conducted in November 2023, involved 28 participants from various segments of society, including homestay operators and members of the Tourism Awareness Group (Pokdarwis). Through lectures and simulations, the pretest and post-test results showed a significant improvement from 18-36% to 89-100% in the understanding of communication skills. The outcomes of this training are expected to assist Besani Tourism Village in developing sustainable homestay businesses by engaging in collaborations with various stakeholders, enhancing management skills, digital marketing, and environmental conservation. This article provides new insights into the importance of communication skills training in the context of homestay accommodation within rural communities and offers recommendations for tourism village officials and residents of Besani Tourism Village to continue their efforts in local tourism development with enthusiasm for collaboration and active participation.
Peningkatan Kapasitas Masyarakat Dalam Tata Kelola Desa Wisata Berkelanjutan Di Desa Wisata Kebonagung, Kabupaten Bantul Kristiana, Yustisia; Brian, Reagan; Nathalia, Theodosia C.; Kurniawan, Johannes
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2216

Abstract

Desa Wisata Kebonagung terletak di Kecamatan Imogiri, Bantul, Daerah Istimewa Yogyakarta, Indonesia. Desa Wisata Kebonagung dikenal dengan aktivitas pertaniannya yang tradisional, dan juga tradisi seni budaya. Desa Wisata Kebonagung dikembangan dengan pendekatan pariwisata berbasis masyarakat dengan berdasarkan prinsip keseimbangan dan keselarasan antara kepentingan berbagai pemangku kepentingan pariwisata. Desa wisata ini sudah mulai dirintis sejak tahun 1998. Saat ini homestay yang terdapat di Desa Wisata Kebon Agung belum semuanya memenuhi standarisasi homestay dan belum terdapat data desa yang mendukung tata kelola desa wisata belum terdokumentasi secara digital. Peningkatan pengetahuan dan keterampilan masyarakat dalam pengelolaan homestay dan digitalisasi dirasa perlu untuk mendukung pengembangan Desa Wisata Kebonagung sebagai daya tarik wisata di Provinsi DI Yogyakarta. Solusi yang ditawarkan adalah dengan memberikan pelatihan. Metode yang dilakukan yaitu dengan persiapan, pelaksanaan, dan evaluasi kegiatan. Kegiatan ini berjalan dengan lancar dan peserta merasa puas dengan kegiatan yang diadakan. Untuk keberlanjutan pengabdian kepada masyarakat maka diharapkan dapat diselenggarakan pelatihan lainnya untuk meningkatkan kapasitas peserta dalam bidang pariwisata dengan peserta kaum muda lebih banyak yang terlibat.
AI-Driven POS, Adaptable Workload, and Service Culture Influence on Frontline Employee Performance Kristiana, Yustisia; Goeltom, Vasco Adato Haholongan; Nathalia, Theodosia C.
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 1 (2025): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i1.535

Abstract

This study investigates the influence of AI-driven perceived organizational support (AI-driven POS), adaptable workload, and service culture on employee performance, with career commitment serving as a mediator. A quantitative approach was used, specifically a cross-sectional survey, involving a sample of 200 frontline hotel employees in Jakarta, selected through purposive sampling. Partial least squares structural equation modeling (PLS-SEM) was used to analyse the relationships between the variables. The findings indicated that AI-driven POS does not have a direct effect on employee performance, whereas adaptable workload and service culture are significant contributors to improving employee performance. Additionally, the study emphasizes the mediating role of career commitment in enhancing the link between adaptable workload, service culture, and employee performance. Career commitment is identified as a crucial motivational factor that encourages employees to surpass expectations. However, the mediation of career commitment between AI-driven POS and employee performance was not supported. Based on these results, the study offers several managerial recommendations for improving frontline employee performance in the hospitality industry.
Employee Engagement Among Generation Z in Tourism Business: The Role of Technology, Organizational Culture, and Servant Leadership Kristiana, Yustisia; Nathalia, Theodosia C.; Goeltom, Vasco A. H.
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 2 (2025): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.486

Abstract

Employee engagement among Generation Z in tourism businesses is essential as they enter the workforce. This study examines how information technology utilization, organizational culture, and servant leadership influence employee engagement among Generation Z in Jakarta's tourism sector. It also explores the mediating role of servant leadership in these relationships. Using a quantitative approach, data were collected from 200 respondents through purposive sampling. Analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results indicate that information technology utilization, organizational culture, and servant leadership positively impact employee engagement. Additionally, servant leadership mediates the relationship between information technology utilization, organizational culture, and employee engagement. This study contributes to employee engagement theory by emphasizing the psychological conditions necessary for full engagement. It also underscores servant leadership's role in fostering psychological safety through support, empowerment, and ethical guidance. From a practical perspective, the findings highlight the need for tourism businesses to leverage technology, build a strong organizational culture, and adopt servant leadership practices that align with Generation Z’s expectations to enhance engagement.