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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum International Journal of Economics Development Research (IJEDR) Jurnal Abdimas Pariwisata Journal of Industrial Engineering & Management Research (JIEMAR) PROFICIO: Jurnal Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Prosiding Konferensi Nasional PKM-CSR Jurnal AKAL: Abdimas dan Kearifan Lokal Jurnal Ilmiah Multidisiplin Indonesia
Sianipar, Rosianna
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MARKETING STRATEGIES FOR TOURISM VILLAGE IN WEST BANDUNG DISTRICT IN COVID-19 PANDEMIC Sianipar, Rosianna; Juliana, Juliana; Sitorus, Nova Bernedeta
Journal of Industrial Engineering & Management Research Vol. 3 No. 1 (2022): February 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i1.315

Abstract

Marketing strategy is a plan that is carried out to capture the market, using the 8 Ps Marketing Mix strategy. The research objective is to analyze marketing strategies, internal and external factors for developing tourist villages in West Bandung Regency which can increase tourist visits. The sample used in the study used purposive sampling. This study uses a qualitative approach. The analysis used in this study uses a SWOT analysis. By implementing the 8 Ps marketing mix, the marketing strategies that can be applied include improving facilities and accessibility to Suntenjaya Village. Improve facilities and accessibility to Cihanjuang Rahayu Village. During the COVID-19 pandemic, products can be made in the form of virtual tours so that people can still enjoy them. The study results found that marketing strategy was done through several social media such as Facebook, Instagram and Tiktok that can be used according to the age segment of tourists. can be enjoyed by tourists which can be done online, make natural and cultural tour packages in each village, carry out cooperation with the campus by providing training related to tourism and hospitality in order to provide excellent service in tourist villages. Communities who take part in tourism management in the village are given training related to their expertise so that they can provide excellent service for tourists. Careful planning and marketing can reduce the harmful effects of tourism development.
Pelatihan Keterampilan Komunikasi dalam Akomodasi Pondok Wisata pada Warga Desa Wisata Besani Yulius, Kevin Gustian; Wowor, Wulanmeiaya; Sianipar, Rosianna; Nathalia, Theodosia C.; Parera, Sisilia Chelsye
Jurnal Abdimas Pariwisata Vol. 5 No. 2 (2024): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v5i2.646

Abstract

Communication Skills Training in Homestay Business for Residents of Desa Wisata Besani Tourism has become a crucial sector in the local economic development and cultural preservation in Indonesia. This article discusses a training activity on communication skills within the context of homestay accommodation for the residents of Besani Tourism Village in Batang Regency, Central Java. The training, successfully conducted in November 2023, involved 28 participants from various segments of society, including homestay operators and members of the Tourism Awareness Group (Pokdarwis). Through lectures and simulations, the pretest and post-test results showed a significant improvement from 18-36% to 89-100% in the understanding of communication skills. The outcomes of this training are expected to assist Besani Tourism Village in developing sustainable homestay businesses by engaging in collaborations with various stakeholders, enhancing management skills, digital marketing, and environmental conservation. This article provides new insights into the importance of communication skills training in the context of homestay accommodation within rural communities and offers recommendations for tourism village officials and residents of Besani Tourism Village to continue their efforts in local tourism development with enthusiasm for collaboration and active participation.
PELATIHAN SAPTA PESONA BAGI MASYARAKAT DI DESA WISATA KAMPUNG TUA BAKAU SERIP Sianipar, Rosianna; Sitorus, Nova Bernedeta; Juliana, Juliana; Hubner, Ira Brunchilda; Indra, Febryola
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3472

Abstract

Desa Wisata Kampung Tua Bakau Serip di Kecamatan Nongsa, Kota Batam, Kepulauan Riau, memiliki potensi pariwisata alam yang signifikan dengan adanya Ekowisata Hutan Bakau Pandang Tak Jemu dan kekayaan tradisi budaya serta sektor ekonomi kreatif yang beragam. Dalam upaya pengembangan pariwisata, menciptakan lingkungan yang kondusif yang mendorong pertumbuhan pariwisata menjadi hal yang mendasar. Konsep Sapta Pesona diintegrasikan ke dalam kehidupan masyarakat sekitar destinasi pariwisata untuk menciptakan lingkungan yang mendukung. Melalui program pelatihan Sapta Pesona ini, diharapkan masyarakat dapat memiliki pemahaman yang lebih baik tentang kesadaran pariwisata dan mampu menerapkan konsep Sapta Pesona dengan baik. Pelaksanaan program pelatihan ini penting untuk meningkatkan kualitas pelayanan kepada pengunjung di Desa Wisata Kampung Tua Bakau Serip. Tantangan yang dihadapi termasuk memberikan tentang pelatihan Sapta Pesona masyarakat kepada dan memberikan praktik langsung implementasi konsep tersebut. Pengukuran keberhasilan dilakukan melalui metode pretest dan posttest. Diharapkan hasil dari kegiatan ini dapat memberdayakan masyarakat untuk menjaga lingkungan, meningkatkan kualitas pelayanan, dan memperkuat identitas budaya lokal. Hal ini akan berdampak positif pada pengembangan pariwisata dan kesejahteraan masyarakat lokal.
Identifikasi Potensi Wisata Kuliner Kota Batam Indra, Febryola; Juliana, Juliana; Hubner, Ira; Sitorus, Nova Irene Bernedeta; Sianipar, Rosianna; Valensky, Sherla
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 2 (2024): Oktober 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i2.5672

Abstract

Traditional culinary delights are the main attraction in the culinary tourism trend. This research identifies the potential for culinary tourism in Batam City using qualitative methods, where the data presented is in the form of words, descriptions and descriptions. This research aims to identify the potential for culinary tourism and gastronomic tourism in Batam, as well as developing the potential for gastronomic tourism in the city. The approach used is descriptive qualitative with the research location in Batam, which was chosen because this city has a variety of culinary tourism potential. Primary data sources were obtained through field observations and in-depth interviews with several key informants who are experts in the culinary field of Batam City. Secondary data was obtained from online documents, literature and scientific journals. Data collection was carried out through direct observation of culinary-related tourism activities. The analysis found a variety of unique culinary delights in Batam City, such as Tarempa Noodles, Gonggong, Malay Laksa, seafood, fish soup, and Bingka Bakar, which have great potential as culinary attractions. As a result, the development of gastronomic tourism in Batam City can take advantage of this culinary wealth to increase the destination's attractiveness and competitiveness.
INOVASI KULINER BERKELANJUTAN: PELATIHAN SATE LILIT DAN RENDANG BERBAHAN DASAR JAMUR UNTUK MENINGKATKAN DAYA SAING UMKM Wowor, Wulan Meiaya; Sianipar, Rosianna; Halim, Filbert Hagen; Sandiago, Willy
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2389

Abstract

Inovasi kuliner berkelanjutan telah menjadi salah satu strategi penting untuk meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor makanan dan minuman. Tujuan dari kegiatan Pengabdian kepada Masyarakat (PKM) ini adalah untuk melatih keterampilan pembuatan sate lilit dan rendang berbahan dasar jamur sebagai upaya inovasi kuliner yang berkelanjutan bagi SML UMKM Center BSD. Pelatihan ini dirancang untuk memberikan keterampilan baru kepada pelaku UMKM, dengan fokus pada penggunaan bahan-bahan lokal dan ramah lingkungan. Sate lilit, rendang, dan jamur sebagai bahan dasar, dipilih karena potensinya dalam mencerminkan kekayaan kuliner Indonesia; juga sebagai alternatif yang lebih berkelanjutan dibandingkan dengan penggunaan bahan-bahan konvensional. Metode penelitian melibatkan analisis kualitatif terhadap hasil pelatihan, termasuk wawancara dengan peserta, dan observasi proses pelatihan. Hasil penelitian menunjukkan bahwa pelatihan ini tidak hanya meningkatkan keterampilan kuliner peserta tetapi juga memperluas wawasan mereka tentang praktik berkelanjutan. Temuan ini menyarankan bahwa pelatihan inovatif yang berfokus pada keberlanjutan dapat memainkan peran kunci dalam meningkatkan daya saing UMKM dan mendorong adopsi praktik kuliner yang lebih ramah lingkungan.
PELATIHAN ETIKA DAN PENAMPILAN BAGI MASYARAKAT DI DESA WISATA KAMPUNG TUA BAKAU SERIP Indra, Febryola; Juliana, Juliana; Hubner, Ira; Sianipar, Rosianna; Sitorus, Nova Bernedeta; Valensky, Sherla
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2419

Abstract

Dalam bahasa Yunani, etika memiliki akar epistemologis, yaitu "ethos", yang merujuk pada adat-istiadat, perasaan batin, dan kecenderungan hati terhadap keluhuran budi. Pelatihan etika dan penampilan sangat penting untuk menghasilkan sumber daya manusia pariwisata yang berkualitas tinggi dan menciptakan lingkungan yang ramah industri. Hal ini diperlukan untuk meningkatkan layanan yang diberikan kepada pengunjung desa wisata. Tujuan dari pengabdian masyarakat ini adalah untuk menawarkan topik dan metode yang telah ditentukan sebelumnya untuk etika, serta pelatihan presentasi, kepada penduduk setempat di distrik wisata Kampung Tua Bakau Serip. Tes akan dilakukan sebelum dan setelah kegiatan untuk mengukur keberhasilannya. Analisis data pre-test dan pos-test menunjukkan bahwa pelatihan Etika dan Penampilan serta Hygiene dan Sanitasi telah meningkatkan pemahaman dan penerapan etika dan penampilan masyarakat Desa Wisata Kampung Tua Bakau Serip. Peningkatan yang diamati setelah post-test menunjukkan bahwa pelatihan tersebut berhasil meningkatkan pengetahuan dan keterampilan peserta dalam menerapkan nilai-nilai moral, menjaga penampilan mereka, dan mempraktikkan kebersihan yang baik.
The Implementation of the Community-Based Tourism Concept in Lingga Tourist Village, Karo Regency, North Sumatera Sianipar, Rosianna; Rosdiana Pakpahan; Rudy Pramono
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6484

Abstract

Community-Based Tourism (CBT), a form of tourism operated by local residents for their own well-being, is the focus of this research. This study was conducted at a tourist destination located in Lingga Tourist Village, Karo Regency, North Sumatra. The purpose of this research is to uncover the tourism potential in Lingga Tourist Village and examine the application of Community-Based Tourism principles, as well as the supporting and inhibiting factors in managing tourism attractions in Lingga Tourist Village. This research uses a descriptive qualitative and quantitative approach, collecting both primary and secondary data. Primary data were collected through questionnaires, in-depth interviews, and observations, while secondary data were obtained from local government data through the Karo tourism department’s website. The findings indicate that overall, the CBT principles have been well-implemented in managing Lingga Tourist Village. Therefore, the research suggests that CBT principles have been applied at a high level in the Lingga Tourist Village destination. The local community is aware of the importance of involvement in managing their village as an attraction. The supporting factors for implementing CBT principles include natural resources, community contribution, local community involvement, and government support. Meanwhile, the inhibiting factors include the level of education and the readiness of the community
Combining Foodscape and Touristscape: International Tourism Marketing for Singapore and Batam Juliana, Juliana; Hubner, Ira Brunchilda; Indra, Febryola; Sianipar, Rosianna; Sitorus, Nova Bernedetta; Djakasaputra, Arifin
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2600

Abstract

The cities of Batam and Singapore are centers for tourist lovers, but official government authorities and destination marketing organizations tend to underestimate the potential of these destinations to be revisited by international tourists. In particular, there is little empirical research on international tourism, culinary tourism, and international marketing. This article aims to explore the scope of promotion of Batam and Singapore as culinary destinations. For the purpose of this research, A descriptive qualitative methodology using content analysis was developed to ascertain the relationship between food and tourism in the two places observed. using content analysis was developed to ascertain the relationship between food and tourism in the two observed places. The research method was carried out by conducting interviews and field observations. Data sources were obtained from interviews with Pokdarwis in Batam and tourists in Singapore. The research results stated the integration of Foodscape and Touristscape presents a promising avenue for international tourism marketing in both Singapore and Batam. These destinations possess rich culinary landscapes and diverse attractions that appeal to a wide range of travelers. By leveraging the synergy between Foodscape, which encompasses the culinary offerings reflective of their multicultural societies, and Touristscape, which includes the physical environment and attractions, Singapore and Batam can create compelling marketing strategies to attract international tourists. The combination of authentic culinary experiences, vibrant cultural attractions, and modern amenities positions both destinations as premier tourist destinations in the region.
The Role of Instagram Ads in Increasing the Attraction of Healthy Bread Products Halim, Adam; Theofillus, Michael; Sianipar, Rosianna; Juliana, Juliana
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 7 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), August 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growing trend of healthy living among urban communities has driven increased interest in healthy food products, including healthy bread. Healthy bread refers to bread formulated with nutritious ingredients such as whole grains, seeds, or low-sugar flour, and is typically low in fat and high in fiber. As consumer awareness of balanced diets rises, social media platforms like Instagram have become key tools for promoting such products, particularly among younger audiences. This study aims to analyze the influence of Instagram advertising, exposure frequency, and consumer engagement on the purchase decision of healthy bread products. This research employs a quantitative method with a descriptive approach. The sampling technique used is purposive sampling with 171 respondents who have seen healthy bread advertisements on Instagram. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.0 software. The results indicate that all three independent variables—Instagram advertising, exposure frequency, and consumer engagement—have a positive and significant effect on purchase decision. These findings highlight the effectiveness of consistent ad exposure and active consumer interaction with promotional content in increasing the likelihood of purchasing healthy food products such as healthy bread.
PENGEMBANGAN KETERAMPILAN TATA GRAHA PADA PONDOK WISATA DI DESA WISATA TINALAH Yulius, Kevin Gustian; Sianipar, Rosianna; Wowor, Wulanmeiaya; Parera, Sisilia Chelsye
Jurnal AKAL: Abdimas dan Kearifan Lokal Vol. 6 No. 2 (2025): Jurnal AKAL : Abdimas dan Kearifan Lokal
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/akal.v6i2.21789

Abstract

Perubahan preferensi wisatawan menuju pengalaman yang lebih personal dan autentik telah mendorong pengembangan desa wisata berbasis komunitas di Indonesia. Desa Wisata Tinalah di Kulon Progo, Yogyakarta, menjadi contoh destinasi yang memadukan keindahan alam dan budaya lokal. Namun, pengelola pondok wisata di desa ini menghadapi tantangan dalam keterampilan tata graha, khususnya merapikan tempat tidur dan seni melipat handuk, yang penting untuk meningkatkan kualitas layanan dan kepuasan tamu. Program pengabdian kepada masyarakat ini dirancang untuk meningkatkan pengetahuan dan keterampilan pengelola pondok wisata melalui pelatihan berbasis ceramah, demonstrasi, dan praktik langsung. Hasil pretest dan posttest menunjukkan peningkatan signifikan dalam pemahaman peserta, dengan rata-rata kenaikan di atas 20% pada berbagai aspek teknis. Peningkatan terbesar terlihat pada penggunaan handuk dalam seni melipat, mencerminkan efektivitas pendekatan berbasis pengalaman. Program ini tidak hanya meningkatkan keterampilan pengelola pondok wisata, tetapi juga mendukung keberlanjutan pariwisata berbasis komunitas. Akademisi disarankan untuk mereplikasi program ini di desa lain, sementara pemerintah diharapkan memberikan dukungan melalui pelatihan serupa guna memperkuat daya saing destinasi wisata lokal. Keberhasilan ini membuktikan pentingnya pemberdayaan masyarakat dalam mendukung pengembangan pariwisata berkelanjutan.
Co-Authors A Halim Diena Mutiara Lemy Djakasaputra, Arifin Halim, Filbert Hagen Hubner, Ira B. Indra, Febryola Juliana Juliana Juliana Juliana, Juliana Pakpahan, Rosdiana Parera, Sisilia Chelsye Pramono, Rudy Sandiago, Willy Sitorus, Nova Sitorus, Nova Bernedetta Theodosia C. Nathalia Theofillus, Michael Valensky, Sherla Wowor, Wulan Meiaya Yulius, Kevin Gustian