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STRATEGI BIOSKOP LOKAL GOLDEN THEATRE KEDIRI DALAM MEMPERTAHANKAN EKSISTENSI Andiwi Meifilina
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 4, No 2 (2015)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.382 KB) | DOI: 10.33366/jisip.v4i2.121

Abstract

Dengan banyaknya pembajakan film, Cinema 21 dan munculnya televisi swasta nasional yag menayangkan acara film maka dibutuhkan strategi untuk bioskop lokal dalam mempertahankan eksistensinya. Rumusan Masalah dalam penelitian ini adalah bagaimanakah bioskop lokal Golden Theatre Kediri mempertahankan eksistensi dan tujuan dari penelitian ini untuk mengetahui bagaimana bioskop lokal Golden Theatre Kediri mempertahankan eksistensi. Metodologi penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan menggunakan paradigma Non Positivisme/ Naturalistik/ Interpretatif. Bioskol Lokal Golden Theatre Kediri menyajikan film terbaru untuk mengatasi masalah vcd bajakan dan munculnya televisi swasta nasional. Bioskop Lokal Golden Theatre Kediri menampilkan genre film panas horor karena yang tidak akan ditayangkan di jaringan Cineplex 21. Dan Bioskop Lokal sebagai public sphere sebagai sarana untuk berinteraksi dan bersosialisasi dengan sesame penonton. Kata Kunci: Strategi, Bioskop Lokal, Golden Theatre Kediri
KONEKSI DAN STRATEGI KOMUNIKASI DALAM TRANSFORMASI JILBAB KONTEMPORER EL-SALMA HIJABERS MOM COMMUNITY BLITAR Andiwi Meifilina
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 4, No 2 (2015)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.814 KB) | DOI: 10.33366/jisip.v4i2.115

Abstract

Dengan melihat suksesnya Hijabers Community Blitar maka para Muslimah yang ada di Blitar mendirikan El-Salma Hijabers Mom Community Blitar. Dimana anggotanya harus sudah menikah. Komunitas ini dibentuk melalui jaringan media sosial seperti facebook, BBM dan persahabatan yang mempunyai visi dan misi sama. Muslihah yang ingin fashionable dan menggunakan hijab secara syar’i. Penelitian ini menggunakan menggunakan metode penelitian kualitatif, penelitian ini terdiri dari hubungan, komunikasi dan strategi. Teori yang digunakan adalah Teori Persuasi dan Pengaruh Sosial, untuk mengetahui sejauh mana pengaruh audiens untuk belajar informasi baru, merubah emosi dan perilakunya. Koneksi dan strtaegi yang dilakukan oleh El-Salma Hijabers Mom Community Blitar antara lain membuat event atau kegiatan keagamaan dan sosial. Dengan adanya El-Salma Hijabers Mom Community Blitar dapat melakukan perubahan ke hijab kontemporer dan transformasi budaya Islam. Dan harapan El-Salma Hijabers Mom Community dapat membuat transformasi budaya Islam yang menutamakan kecantikan dari dalam dan kecantikan dari luar. Kata Kunci : Koneksi, Transformasi, Hijab Kontemporer, EL-Salma Hijabers Mom Community Blitar
STRATEGI BRAND COMMUNICATION DALAM PENGUATAN BRAND AWARENESS PARIWISATA KABUPATEN BLITAR: (Studi Pada Program OLAS KEMBAR KEMBAR) Andiwi Meifilina
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.436 KB) | DOI: 10.35457/translitera.v9i1.943

Abstract

The existence of competition between products in the field of toursm is very important to increase brand communication in the program inmaintaining loyal consumers. Creating regulercustomers who are loyal and loyal to the products is what the agency or agency wants in making strategy an marketing in an effort to make customers who are certainly interested in participating in this program regularly on products or services from the company. The research uses a case study approach and this type of research is the qualitative. This research uses the Non Positivsm/ Naturalistic/ Interpretative paradigm or commonly called the qualitative paradigm. Promotiom board is a very important marketing strategy for improving the tourism sector. The brand communication strategy activities include the following: a). New Brand, b). Line Extension, c). Brand Extension. As forbrand awareness in the OLAS KEMBAR (don’t go anywhere before visiting Blitar) program by the Blitar District Regional Tourism Promotion Board. Toursm in Blitar district can be built and improved through the following methods: a). The message of the OLAS KEMBAR program delivered by a brand, is only remembered by consumers. b). The message delivered by the OLAS KEMBAR program must be different from other product brands and there must be a reletationship between brands and product categories. c). The program uses catchy song slogans and jinles, so helping consumers remember the brand, d). The program has a symbol, it should be associated with their symbol, e). The expansion of the program can be used so that the brand can be remembered by customers, f). Brand awareness in the program can be strengthened by using a gesture that fits the category, product, brand or both, g). The program makes repetition to strengthen memories because forming memories is more difficult than forming identities. By using this marketing strategy there has been increase in the number of tourist visits and an increase in the tourism sector and the economy in Blitar which is quite significant so that evaluation and monitoring of this program must continue to be carried out by the relevant agencies.
Peran Tourism Information Center (PIC) pada Gangguan Media Sosial Instagram dalam Mempromosikan Pariwisata Kabupaten Blitar Andiwi Meifilina
Communicator Sphere Vol. 1 No. 1 (2021): June 2021
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.601 KB) | DOI: 10.55397/cps.v1i1.3

Abstract

Peningkatan jumlah pengguna internet membuktikan bahwa internet sangat dibutuhkan baik untuk kebutuhan pekerjaan, hiburan maupun media sosialisasi dan salah satunya lebih bermanfaat untuk promosi wisata sehingga dapat meningkatkan jumlah kunjungan wisatawan. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana kontribusi penggunaan media sosial Instagram yang digunakan oleh Tourism Information Center (TIC) di Kabupaten Blitar dalam menjalankan perannya dalam mempromosikan pariwisata di Kabupaten Blitar. Paradigma yang digunakan adalah penelitian post positivistik. Penelitian ini termasuk dalam format penelitian deskriptif kualitatif dari awal sampai akhir. Hasil penelitian menunjukkan bahwa penggunaan media sosial instagram sebagai media promosi pariwisata dapat dimanfaatkan secara maksimal dalam penyampaian konten promosi, pembuatan konten yang menarik, penggunaan fitur berupa foto, video seperti informasi pariwisata, budaya, event dan lain-lain. Dengan tujuan menggunakan media sosial instagram agar dapat tersampaikan secara maksimal kepada pengguna pesan sosial instagram dan konten promosi agar penyebarannya efektif. Peran Tourism Information Center (TIC) Kabupaten Blitar dalam mempromosikan pariwisata dilakukan melalui program kerja Tourism Information Center (TIC) Kabupaten Blitar yang kemudian digunakan sebagai promosi untuk memberikan informasi pariwisata.
PENERAPAN AISAS MODEL DALAM KOMUNIKASI PEMASARAN DESA DIGITAL PADA DESA WISATA SERANG KABUPATEN BLITAR Andiwi Meifilina
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (905.969 KB) | DOI: 10.31004/koloni.v1i4.272

Abstract

The role of marketing communications is increasingly important in the development of the tourism sector. The use of digital media in tourism promotion activities continues to grow in line with the increasing number of digital media users in Indonesia. Related to marketing communications in the tourism sector, it is also necessary to pay attention to the implications that arise both for potential tourists and the community around tourist destinations in Tourism VillagesSerang District Panggungrejo Blitar Regency. The use of digital media requires several conditions and also gives birth to implications that must be considered in every message processing because it can have an impact on the recipients of the message, namely the tourism actors in Serang Village, Blitar Regency. This research uses a qualitative approachexplainimplementing and describing the impact of the AISAS Model in Digital Village Marketing communications.In this study, the researcher used purposive sampling technique. The data collection techniques were observation, interviews and documentation. The results of research on the application of the AISAS Model in digital village marketing communicationsinclude: 1. Attention (visitors' attention, knowledge of tourist villages through the media, awareness of tourist villages, visitor's attention to tourism village products, visitor attention through services). 2. Interest (reason for interest in tourist villages through the media). 3. Search (search for information through the media, knowledge of the location and price). 4. Action (decision to visit based on information, decision to visit related to price, distance, facilities, actions related to tourist attractions). 5. Share (friends as tourists and sharing experiences, worth of mouth and visiting experiences, social media as a means of sharing stories. Dlookapplication of the AISAS Model in digital village marketing communicationsespecially in the search, action and share phase where tourists play an active rolethrough social media such as Facebook and Instagram. Keywords: AISAS model, marketing communication, digital village
STRATEGY OF THE POLITICAL CAMPAIGN MODEL : Study of the Phenomenon of Female Candidates in Blitar District Andiwi Meifilina; Sulistyo Anjarwati
JOSAR (Journal of Students Academic Research) Vol 4 No 1: March 2019
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v4i1.678

Abstract

The problems faced when approaching the election are many, one of which is the problem related to how to lobby politics to the public to use their voting rights so that they do not abstain. This problem that is often encountered can be solved by implementing the right political campaign model strategy. The strategy in political campaigns is a careful plan for activities to achieve specific goals where the activities carried out are carried out by political organizations or competing candidates to compete for positions in parliament in order to get the support of the mass of voters (voters) in voting. In line with Law No. 10 of 2008 concerning elections for members of the DPR, DPD and DPRD loaded with 30 percent quota for women in article 53, coupled with article 8 paragraph 1 mentioned regarding statements of at least 30 percent quota of women's representation in central party political party management as one of the requirements political parties to be able to become participants in the election. The purpose of this study was to find out in depth about the strategy of the political campaign model of female candidates in Blitar Regency as a method used by legislative candidates to attract their voters. This way of lobbying politics to the community has the aim of introducing candidates to the public through political campaigns that bring up the positive image of legislative candidates by involving the community. One way in which legislative candidates take to attract attention and get votes from various communities is starting from giving promises when campaigning. The subject of this research is that all the people and female candidates in Blitar Regency and the object of their research are the political campaign model strategies in Blitar Regency. The type of research used is qualitative research using the phenomenology approach. The phenomenology approach aims to describe the meaning of life experiences experienced by some individuals about certain concepts or phenomena by exploring the structure of human consciousness. So here the researcher wants to know the meaning of the experience experienced by the community and female candidates related to the political campaign model strategy through this phenomenology study. This research method uses a qualitative approach with interviews, observation, and documentation studies. This research produced a strategy model for political campaigns related to the phenomenon of female candidates in Blitar District.
THE EFFECT OF USING TIKTOK APPLICATIONS ON SELF-CONFIDENCE LEVELS: (Study on Communication Science Students of Balitar Islamic University, Class of 2016-2020) Nita Diah Palupi; Andiwi Meifilina; Yefi Dyan Nofa Harumike
JOSAR (Journal of Students Academic Research) Vol 5 No 2: September 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v5i2.1151

Abstract

The purpose of this study is to determine how much the influence of using Tiktok application on the self-confidence level in regular students of Communication Science class 2016-2019. This study used a quantitative descriptive study by collecting questionnaire data from regular students of Communication Science class 2016-2019 at the Balitar Islamic University. From the results of data processing, the variable use of the Tiktok application (X) with a variable level of self-confidence (Y) has a significant effect, it can be concluded by looking at the t test results as 11.199> t-table as 1.99601 with a determinant coefficient as 79.7 %. So, it can be concluded that there is an effect of using the Tiktok application on the level of confidence of regular students of Communication Science class 2016-2019 at the Balitar Islamic University as 79.7%.
STRATEGI KOMUNIKASI DALAM MEPERTAHANKAN EKSISTENSI WAYANG KULIT PADA BERSIH DESA (STUDI PADA RITUAL BERSIH DESA DI DESA SIRAMAN KECAMATAN KESAMBEN KABUPATEN BLITAR) Andiwi Meifilina

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v9i2.2817

Abstract

Bersih Desa is a hereditary tradition in Javanese culture. Bersih Desa is a form of the union of humans with nature and a form of gratitude to the Creator, namely God Almighty. Clean Village can be defined as a form of gratitude for both the harvest, health, and prosperity. So in the Bersih Desa event, a shadow puppet cultural art performance is always held. The existence of shadow puppets in Java until now shows that they are still popular in the midst of the audience. The ability of wayang kulit to survive from generation to generation is something that proves that wayang kulit is an art that not only contains Javanese cultural values ​​but is a personal need for wayang kulit fans because wayang kulit shows have messages and advice conveyed to the audience. The ability of wayang kulit that persists in the midst of modernization and globalization, socioculturally this wayang kulit adapts to developments in society. Psychologically, wayang kulit is still firmly attached to the minds of its fans. The shadow puppet show in Bersih Desa event must still exist in the community so it is very important to have a communication strategy in maintaining its existence, one of which is in Bersih Desa event to preserve the local cultural heritage of the ancestors. This study uses a descriptive qualitative method regarding communication strategies in maintaining the existence of wayang kulit at Bersih desa, with the support of literature studies and observations or observations of wayang kulit performances. Data was collected using interviews, literature and documentation. By using a descriptive method, the results of the communication strategy in maintaining the existence of wayang kulit at Bersih desa can be described in depth, detail and holistically. The communication strategy in maintaining the existence of wayang kulit at Bersih Desa is carried out by planning communication (communication planning) and communication management (communicatiom management) to achieve a goal. Communication strategy planning is carried out by covering: a.) Identify the target audience,b.) Build what you want to achieve c.) Think about what should be included in the message d.) How much commitment is required, smutual respect for intergenerational culture so as to create a good correlation. e.) Choose the right media channel, f.) Communication plan, to provide information to g.) Measure the success achieved, h.) The communication program that has been implemented needs to be evaluated to find out the extent of the success achieved, Communication management oncommunication strategy in maintaining the existence of wayang kulit at Bersih Desa carried out with activities including: implementation activities, organizing, directing, controlling, influencing the level of success, recipients, successful communication strategies or not, it is necessary to review the implementation of communication activities, effective & efficient on communication strategies, supporting factors for wayang kulit.
LOKUSI, ILOKUSI, DAN PERLOKUSI PADA PERCAKAPAN ANAK PENDERITA DOWN SYNDROM DI SLB TUNAS BANGSA KABUPATEN BLITAR Miza Rahmatika Aini; Andiwi Meifilina; Bahrul Ulum
Jubindo: Jurnal Ilmu Pendidikan Bahasa dan Sastra Indonesia Vol 8 No 03 (2023): Jubindo: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia, Fakultas Ilmu Pendidikan, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/jbi.v8i03.7337

Abstract

Bahasa merupakan salah satu alat komunikasi yang penting bagi manusia, peristiwa tutur dan tindak tutur merupakan bagian dari bahasa. Ketika seseorang berbicara, maka ada lawan bicaranya yang akan merespon ucapannya. Pada penderita down syndrom maka seringkali tindak tutur ucapan terasa sulit diartikan. Karena itu peneliti akan mengobservasi tingkat lokusi, ilokusi dan perlokusi penderita down syndrom yang bersekolah di SLB Tunas Bangsa Kabupaten Blitar. Metode yang digunakan adalah metode kualitatif dimana lima penderita down syndrome dipancing dengan beberapa pertanyaan wawancara. Hasil dari tanggapan dianggap sebagai data akan dianalisis sebagai hasil dan pembahasan.Hasil dari observasi dan penelitian yang dilakukan di SLB Tunas Bangsa bahwa 10 dari sample penderita down syndrome yang diteliti mengalami kegagalan penangkapan informasi sebagai mitra tutur terhadap penutur I. Pada kesimpulannya penderita down syndrom tidak memiliki ilokusi dan perlokusi yang baik terhadap mitra tutur. Penderita down syndrom tidak dapat menaggapi rangsangan baik berupa penyataan, pertanyaan maupun kalimat perintah.