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All Journal MUSTEK ANIM HA JURNAL ILMU EKONOMI & SOSIAL Musamus Journal of Business & Management Bubungan Tinggi: Jurnal Pengabdian Masyarakat Musamus Devotion Journal Abdimas: Papua Journal Of Community Service Jurnal Abdi Masyarakat Indonesia Indo-Fintech Intellectuals: Journal of Economics and Business Nusantara Journal of Multidisciplinary Science
Candra Agus Wahyudhi
Pendidikan Ekonomi, FKIP Universitas Musamus, Indonesia
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Musamus Journal of Business

 1 
Peran Media Sosial Sebagai Strategi Pemasaran Produk Pada UKM Arni Kripik Candra Agus Wahyudhi
Musamus Journal of Business & Management MJBM Volume 1, No.2, April 2019
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

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Abstract

The purpose of this research is to explore social media utilization as a marketing strategy for small and medium enterprises (SMES). Method: A qualitative approach with case studies is used as a research design. Researchers used an in-depth interview on the owner Arni chips as well as informant. The results showed that the marketing strategy through online social marketing media conducted by Arni chips through Facebook and Instagram showed Facebook social media has more influence on the increase The sale of Arni chips products. Because in addition to being a media that has been owned by most of the community, the Facebook media also has a feature that is easy and suitable for promotion.
Peran Media Sosial Sebagai Strategi Pemasaran Produk Pada UKM Arni Kripik Candra Agus Wahyudhi
Musamus Journal of Business & Management Vol 1 No 2 (2019): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

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Abstract

The purpose of this research is to explore social media utilization as a marketing strategy for small and medium enterprises (SMES). Method: A qualitative approach with case studies is used as a research design. Researchers used an in-depth interview on the owner Arni chips as well as informant. The results showed that the marketing strategy through online social marketing media conducted by Arni chips through Facebook and Instagram showed Facebook social media has more influence on the increase The sale of Arni chips products. Because in addition to being a media that has been owned by most of the community, the Facebook media also has a feature that is easy and suitable for promotion.
Co-Authors Acep Fatchuroji Andriyono Andriyono Andriyono Andriyono, Andriyono HARIYANTO HARIYANTO Hariyanto Hariyanto Hermansyah, Agus Kichi Muhamad Rusdi Muhamad Rusdi Romualdus Turu Putra Maro Djanggo Samuel Waas, Samuel Supriyadi, Supriyadi