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All Journal MUSTEK ANIM HA JURNAL ILMU EKONOMI & SOSIAL Musamus Journal of Business & Management Bubungan Tinggi: Jurnal Pengabdian Masyarakat Musamus Devotion Journal Abdimas: Papua Journal Of Community Service Jurnal Abdi Masyarakat Indonesia Indo-Fintech Intellectuals: Journal of Economics and Business Nusantara Journal of Multidisciplinary Science ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Candra Agus Wahyudhi
Pendidikan Ekonomi, FKIP Universitas Musamus, Indonesia
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Analisis Dampak Strategi Digital Marketing Dan Kemitraan Usaha Terhadap Daya Saing UMKM Fatchuroji, Acep; Wahyudhi, Candra Agus
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2777

Abstract

Penelitian ini dilatarbelakangi oleh transformasi digital yang fundamental dalam lanskap persaingan bisnis, khususnya bagi UMKM di Merauke, Papua Selatan, yang menghadapi tantangan unik dalam adopsi teknologi digital dan pembangunan kemitraan strategis. Penelitian bertujuan untuk menganalisis pengaruh strategi digital marketing dan kemitraan usaha terhadap daya saing UMKM, baik secara parsial maupun simultan. Metode penelitian menggunakan pendekatan kuantitatif dengan survei eksplanatori terhadap 265 UMKM yang dipilih melalui purposive sampling. Pengumpulan data menggunakan kuesioner terstruktur dengan skala Likert 5 poin, dan analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa strategi digital marketing berkontribusi 38.7% terhadap daya saing dengan koefisien regresi 0.482, sementara kemitraan usaha berkontribusi 32.5% dengan koefisien regresi 0.395. Secara simultan, kedua variabel berkontribusi 51.2% terhadap daya saing UMKM. Analisis lebih lanjut mengungkapkan tingkat adopsi digital tertinggi pada media sosial (92.5%) dan marketplace (68.3%), dengan pola kemitraan dominan bersama sesama UMKM (72.1%) dan pemerintah (65.3%). Implementasi strategi terintegrasi menghasilkan peningkatan jumlah pelanggan (35.8%), omzet (32.5%), pangsa pasar (28.7%), dan efisiensi operasional (25.4%). Penelitian menyimpulkan perlunya pendekatan holistik dalam pengembangan UMKM melalui penguatan kapasitas digital dan optimalisasi model kemitraan. Rekomendasi meliputi pengembangan program pelatihan komprehensif, penguatan model kemitraan terstruktur, dan pembentukan platform digital terintegrasi untuk mendukung analisis performa dan engagement pelanggan).
PENDAMPINGAN PENCATATAN DAN PENYUSUNAN APLIKASI LAPORAN KEUANGAN MASJID AL MANAR MERAUKE BERDASARKAN ISAK 35 Agus Nisfur Romdioni; Candra Agus Wahyudi
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 1 (2023): Januari : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i1.205

Abstract

This Community Service Activity aims to provide training for the management of the Al Manar mosque in Kampung Kuper, Semangga District, Merauke Regency related to Providing knowledge on how to prepare mosque financial reports using an Excel-based application for financial reporting, and assistance to mosque administrators in compiling mosque financial reports based on ISAK 35 as the responsibility of the task in accordance with the mandate carried out. This activity was carried out in the form of training and assistance in making mosque financial reports with the application of systematic financial reports using the Microsoft Excel program. The methods for implementing this service program are: Field Observations, Implementation of Training Programs, and Evaluation. The results of the community service activities that have been carried out can be drawn several conclusions, namely (1) With the existence of training and assistance in the preparation of financial reports in accordance with financial accounting standards based on the excel program, it is able to improve mosque administrators in compiling financial reports; (2) Having an accounting program with excel can help make it easier to prepare financial reports; (3) With assistance in compiling financial reports, skills and accuracy in preparing financial reports can be increased.
Co-Authors Acep Fatchuroji Agus Nisfur Romdioni Andriyono Andriyono Andriyono Andriyono, Andriyono HARIYANTO HARIYANTO Hariyanto Hariyanto Hermansyah, Agus Kichi Muhamad Rusdi Muhamad Rusdi Romualdus Turu Putra Maro Djanggo Samuel Waas, Samuel Supriyadi, Supriyadi