Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MALIA: Journal of Islamic Banking and Finance Jurnal Penelitian ADDIN Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Equilibrium: Jurnal Ekonomi Syariah
Ekawati Rahayu Ningsih
Unknown Affiliation
Religion Economics, Econometrics & Finance

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
STUDI EKSPLORASI NILAI NILAI BUDAYA DALAM KONSEP RELATIONSHIP MARKETING Ningsih, Ekawati Rahayu; Darmalaksana, Wahyudin
MALIA: Journal of Islamic Banking and Finance Vol 2, No 1 (2018)
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/malia.v2i1.4761

Abstract

Tujuan penulisan ini adalah untuk mengeksplorasi teori terkait dengan hubungan antara nilai-nilai budaya konsumen dengan potensi membangun pemasaran hubungan. Penelitian tentang hal ini penting karena pada saat ini para pelaku bisnis harus menyadari bahwa membangun hubungan bisnis jangka panjang sangat penting untuk mendapatkan keuntungan seumur hidup. Selanjutnya, pelaku bisnis juga harus mengetahui bahwa nilai-nilai budaya hidup di masyarakat, melekat pada perilaku individu dan mempengaruhi keputusan untuk tetap berhubungan atau tidak berhubungan dengan relasi bisnisnya. Penelitian ini berbasis pada kajian berbagai teori dan hasil temuan penelitian yang terkait dengan nilai-nilai budaya dan pola-pola membangun pemasaran hubungan. Hasil dari kajian ini menunjukkan bahwa nilai-nilai budaya yang hidup di masyarakat berpotensi membangun pemasaran hubungan. Penelitian ini banyak kekurangan, diantaranya adalah hanya menggunakan data sekunder dan artikel hasil kajian teori. Tentunya hal ini menjadi keterbatasan penelitian ini yang bisa di tindaklanjuti oleh peneliti berikutnya untuk menguji secara empiris hasil temuan.
ANALISIS POTENSI PENERIMAAN KUALITAS ALUMNI PROGRAM STUDI EKONOMI SYARI’AH STAIN KUDUS DITINJAU DARI PERSPEKTIF STAKEHOLDER Ningsih, Ekawati Rahayu
Jurnal Penelitian Vol 9, No 1 (2015): JURNAL PENELITIAN
Publisher : LP2M IAIN kUDUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jp.v9i1.856

Abstract

 GRADUATES RECEPTION QUALITYANALYSIS OF THE POTENTIAL ECONOMIC STUDIES SYARI’AH IN STAIN KUDUS VIEWED FROM THE PERSPECTIVE STAKEHOLDER. The first aim of  this study was to determine the potential reception of  graduates quality in Shariah Economic Studiesof  STAINKudus in the world of  work. Second, to determine the motivations and needs of  stakeholders on the acceptance of  the quality of  graduates in Economics   Shariah STAIN Kudus.And third, to determine what factors which are supporting and inhibiting the absorption of graduates of the Department of Shariah Economics STAIN Kudus in working world. The theory that was developed as a basis for the analysis is the pyramid theory of  motivation and needs of  Abraham Maslow. By using qualitative research approach, the analysis and discussion of this study are:First, the potential acceptance of  Shariah Economy graduates in the working world, especially in the banking and financial institutions Shari’ah is still very large and potentially growing along with the rapid growth in the number of  banking and financial institutions Shari’ah in Indonesia. Second, motivation and needs of  stakeholders for the graduates reception of Shariah Economic STAIN Kudus is because it is the only college in the state of  religion around the Pantura area having Shariah Economic Studies Program and easily accessible. In addition, in order to establish a more synergistic relationship with the STAIN kudus then either the shari’a banking and financial institutions are willing to accept graduates of  Shariah Economic Studies Program as employees, of course, with the various criteria established in the job requirements.Keywords:Potential,  Quality  Admissions,  Graduates, Economic Shariah, Stakeholder.Tujuan penelitian ini adalah: Pertama, untuk mengetahui potensi penerimaan kualitas alumni Program Studi Ekonomi Syari’ah STAIN Kudus di dunia kerja. Kedua, untuk mengetahui motivasi dan kebutuhan stakeholder terhadap penerimaan kualitas alumni. Dan ketiga, untuk mengetahui faktor-faktor apa saja yang menjadi pendukung dan penghambat penyerapan alumni Ekonomi Syari’ah Jurusan Syari’ah STAIN Kudus di dunia kerja. Teori yang dikembangkan sebagai dasar analisis adalah teori piramida motivasi dan kebutuhan dari Abraham Maslow. Dengan menggunakan pendekatan penelitian kualitatif, hasil analisis dan pembahasan dari penelitian ini adalah:Pertama, potensi penerimaan lulusan Ekonomi Syari’ah di dunia kerja, terutama di lingkungan perbankan syari’ah dan lembaga keuangan syari’ah masih sangat besar dan potensial seiring dengan semakin berkembang pesatnya pertumbuhan jumlah perbankan syari’ah dan lembaga keuangan syari’ah di Indonesia. Kedua, motivasi dan kebutuhan stakeholder terhadap penerimaan alumni Ekonomi Syari’ah STAIN Kudus adalah karena STAIN Kudus merupakan satu-satunya perguruan tinggi agama negeri di sekitar wilayah Pantura yang memiliki Program Studi Ekonomi Syari’ah dan mudah diakses. Selain itu, untuk menjalin hubungan yang lebih bersifat sinergis dengan STAIN Kudus, maka baik perbankan syari’ah maupun lembaga keuangan syari’ah bersedia menerima alumni Program Studi Ekonomi Syari’ah sebagai karyawan, tentunya dengan berbagai kriteria yang telah ditetapkan dalam persyaratan kerja. Kata Kunci: Potensi, Penerimaan Kualitas, Alumni, Ekonomi Syari’ah, Stakeholder.
MAINSTREAMING ISU DISABILITAS DI MASYARAKAT DALAM KEGIATAN PENELITIAN MAUPUN PENGABDIAN MASYARAKAT DI STAIN KUDUS Ningsih, Ekawati Rahayu
Jurnal Penelitian Vol 8, No 1 (2014): JURNAL PENELITIAN
Publisher : LP2M IAIN kUDUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jp.v8i1.1342

Abstract

MAINSTREAMING DISABILITIES ISSUE IN THE COMMUNITY IN REASEARCH ACTIVITIES AND COMMUNITY SERVICES IN STAIN KUDUS. This paper aims to build important issues surrounding the services and facilities development for disabled people, especially in college. In the last three decades, the process of change and a shift in meaning and disability paradigm in both the national and international realm, capable of carrying a significant impact on policy direction and agenda of disable movement (disability movement) as well as academic studies which support it. This is important, because people with disabilities should have the same role and the opportunity to explore their potential, particularly in higher education and work. However, disabled people only have a much lower participation rate than non-disabled, amounting to 0.01 percent. While the government’s policy on inclusive education has not been understood and implemented properly due to various reasons. So that these conditions further aggravate the disabled to be able to develop optimally as befits a normal human being. Therefore, this study was conducted in an effort to maximize services for disabled people, especially in the STAIN Kudus.
Measuring Perceived e-Services Quality on Satisfaction of Islamic Saving and Credit Cooperatives Ningsih, Ekawati Rahayu; Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi
ADDIN Vol 13, No 1 (2019): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v13i2.5793

Abstract

The purpose of this study was to measure the effect of banking e-services quality on satisfaction of Islamic Saving and Credit Cooperatives. At present the banking sector is in a global business that prioritizes electronic services based on advances in information technology. The type of research methodology is field research and uses quantitative analysis based on primary data from 229 respondents total in Central Java Province. The results of testing the data using PLS Version 3.0, show that banking e-services quality has an effect on satisfaction of Islamic Saving and Credit Cooperatives. This is indicated by the magnitude of the e-services quality path coefficient on satisfaction and its significant is 0.461 to alpha 0.05, and t-value of the statistic is 7.754 * greater more than the t table is 1.65. this is indicates that e-services quality has a positive effect to satisfaction.
THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH Ningsih, Ekawati Rahayu; Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi
ADDIN Vol 10, No 2 (2016): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v10i2.2593

Abstract

Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing e-loyalty in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, long-term relationship, credibility among organizations, and English capability. Design/methodology/approach in this study is using triangulation approach consisted of survey on 17 customers, interview with manager, and instrument data processing of 200 respondents based on Structural Equation Modeling (SEM), its result shows that there is significant relation among customers’ cultural values in developing e-loyalty of Sharia banking especially in BSM Kudus Branch. Knowledge provided in this paper is expected to be able to help bank manager in handling issues of decreasing customers’ e-loyalty of Sharia banking by cultural approach.
Pengaruh Kualitas Pelayanan B2B Perbankan Syari’ah dan Cultural Fit pada Kepuasan, Loyalitas, dan Rekomendasi Positif Ningsih, Ekawati Rahayu; Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi
IQTISHADIA Vol 9, No 1 (2016): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v9i1.949

Abstract

Artikel ini bertujuan untuk mengatasi kesenjangan tentang teori dasar tentang kualitas layanan dalam hubungan pemasaran. Artikel ini hendak menguji pengaruh strategi peningkatan kualitas pelayanan B@B perbankan syariah dan culture fit terhadap kepuasan konsumen, loyalitas dan rekomendasi positif. Kajian ini juga berusaha mendemonstrasikan keterkaitan antara variabel-variabel. Sampel yang diambil secara praktis terdiri atas 200 responden: pemilik usaha, pemimpin organisasi/perusahaan dan manajer keuangan yang memanfaatkan transaksi elektronik dari BSM Kudus dan Pati, baik sebagai kreditur, debitur maupun pengguna layanan BSM lainnya. Hasil analisis koefisien path menunjukkan bahwa dimensi empati, tangible, keandalan, kepatuhan, dan culture fit berpengaruh secara langsung maupun tidak lengsung terhadap kesetiaan nasabah. Kata Kunci: Hubungan Pemasaran, Kualitas Layanan, Culture Fit  THE INFLUENCE OF SERVICE QUALITY OF B2B SHARIA BANKING AND CULTURE FIT TOWARD CUSTOMER SATISFACTION, LOYALTY AND POSITIVE RECOMMENDATIONS Abstract This goal of this article is to overcome the research gap by developing the basic theory of the service quality in relationship marketing. This article examines effect of strategy of improving service qaulity of B2B sharia banking and culture fit toward customer satisfaction, loyalty and positive recommendation. The study also seeks to demonstrate the interdependence between variables. Convenience samples are 200 respondents: business owners, heads of organizations/companies and financial managers who make use of electronic transactions of BSM Kudus and Pati, whether as a creditor, debitor or other services of BSM. Result of path coefficient analysis shows that the dimensions of empathy, tangibles, reliability, compliance and cultural fit directly or indirectly have effect on loyalty.  Keywords: Marketing Relationship, Service Quality, Cultural Fit
An Empirical Study on the Drivers of Sustainable Consumption Among Muslim Generation Z: The Role of Islamic Values Ningsih, Ekawati Rahayu; Noor, Sufiana
EQUILIBRIUM Vol 13, No 2 (2025): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v13i2.34164

Abstract

This study investigates the influence of Green Marketing Practices (GMP), Environmental Issues (EI), and Green Consumer Identification (CI) on Consumer Sustainable Behavior (CSB) among Muslim Generation Z, proposing Islamic Values (ISV) as a mediating factor. While previous research on this demographic suggests that traditional green marketing and environmental concern may not effectively translate into sustainable action, a gap remains in understanding the role of religious ethics as a bridge to behavior. Using a quantitative design, Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to survey data collected from 268 Muslim Gen Z respondents in Central Java Province, Indonesia, to test the direct and indirect structural relationships. The results established that GMP directly promotes CSB and significantly strengthens ISV. Crucially, ISV emerged as a strong positive predictor of CSB confirming its significant mediating role and highlighting the importance of religion-based values in translating stimuli into action. Conversely, EI and CI did not directly influence CSB, nor did CI significantly affect ISV. This underscores the central role of Islamic values as a primary driver of sustainable consumption in this cultural context. The findings extend sustainability marketing theory by centering religious values in consumer decision-making and practically suggest that campaigns should align with Islamic ethical teachings to effectively translate marketing and awareness into concrete sustainable consumer behavior.
Co-Authors Hunik Sri Runing Sawitri Mugi Harsono Sufiana Noor Tulus Haryono, Tulus Wahyudin Darmalaksana