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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Journal of Applied Management Research Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Islamic Economics Lariba Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Islamic economics Perspectives (JIEP)
Sufiana Noor
Institut Agama Islam Negeri Kudus
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Generating Positive Words of Mouth in Healthcare Services Noor, Sufiana
BISNIS Vol 9, No 2 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i2.13361

Abstract

 Words of mouth is still an interesting issue to discuss. This research examine how service quality can influence trust to raise worth of mouth. Service quality divided into core services quality and peripheral service. Positive words of mouth measured by referencing intention. This study focus on how service quality effect both customer trust and words of mouth. The data were collected through a survey among patients in a private medical clinic in Kudus Regency. . The data were analyzed by using Structural Equation Model on AMOS 21. The findings in this study showed that core service quality influences trust and referencing intention directly also indirectly. Peripheral service quality has influences on trust but it has no direct effect on referencing intention. From this study, the medical clinic management can learn to improve service quality in order to increase positive words of mouth.
Generating Positive Words of Mouth in Healthcare Services Sufiana Noor
BISNIS Vol 9, No 2 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i2.13361

Abstract

 Words of mouth is still an interesting issue to discuss. This research examine how service quality can influence trust to raise worth of mouth. Service quality divided into core services quality and peripheral service. Positive words of mouth measured by referencing intention. This study focus on how service quality effect both customer trust and words of mouth. The data were collected through a survey among patients in a private medical clinic in Kudus Regency. . The data were analyzed by using Structural Equation Model on AMOS 21. The findings in this study showed that core service quality influences trust and referencing intention directly also indirectly. Peripheral service quality has influences on trust but it has no direct effect on referencing intention. From this study, the medical clinic management can learn to improve service quality in order to increase positive words of mouth.
Pendampingan Potensi Ekonomi Desa Kalirejo Undaan Kudus Berbasis Moderasi Beragama Kharis Fadlullah Hana; M. Ghozinul Asror; Mushoffa Najih; Hamzah Said Romdhoni; Masfufatul Lailiyah; Sufiana Noor
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 1 (2022): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i1.106

Abstract

The problem of radicalism and the politicization of religion has become increasingly prevalent in recent years. Disputes between communities as a result of blaming each other between religions are an important problem to be resolved immediately. As a result, togetherness to increase regional economic potential has also stalled with a lack of tolerance between religious communities. Therefore, this service activity aims to provide assistance to the community in order to increase the economic potential of the village based on religious moderation. The method used is Participatory Action Research (PAR) by involving the community to actively participate in developing the economic potential of the Kalirejo village. Kalirejo Village was chosen as the object of service because it has economic potential in the form of a large village market, quite a lot of MSMEs and the community has 3 religions that coexist, namely Islam, Buddhism and Christianity. The results of this service are enthusiastically accepted by the community and can increase religious literacy. In addition, the economic potential of the village can be explored and documented into the book Pesona Desa Kalirejo.
Pelatihan Penulisan Artikel Ilmiah bagi Guru Program Studi Perbankan Syariah di SMK Negeri 1 Kudus Moh. Nurul Qomar; Ulfah Mey Lida; Sufiana Noor
Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2022): February
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.472 KB)

Abstract

Along with the development of science and technology, the demands of the government and society on teacher professionalism are increasing. One form of writing that can be produced by teachers to fulfill Continuing Professional Development (PKB) is scientific articles. The purpose of this activity is to provide an in-depth and comprehensive understanding of scientific articles, including the basic concepts of scientific writing, research methodologies, and journal style so that teachers gain broader insight into scientific articles and journals that can publish scientific articles. The methods that will be used in this service activity include classical and individual approaches. The scientific article writing training for Islamic Banking teachers was carried out for 15 days, namely November 1-15 2021. During those fifteen days, participants were accompanied synchronously and asynchronously by the PKM team. Scientific article writing training for Islamic Banking teachers at SMK N 1 Kudus is very useful. Participants who initially were unfamiliar with scientific articles, became knowledgeable and had experience in this field
PEMANFAATAN LAYANAN DIGITAL BANK SYARIAH DAN FINTECH SEBAGAI SARANA PENGEMBANGAN UMKM Sufiana Noor; Rizky Putri Ramadhani
Abdimas Galuh Vol 5, No 1 (2023): Maret 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v5i1.9228

Abstract

Guna menyongsong Indonesia sebagai negara ekonomi digital terbesar tahun 2024, pemerintah Indonesia telah menyusun Roadmap Digital Indonesia 2021-2024. Sebagai realisasi dari hal tersebut, pemerintah di setiap daerah Indonesia bekerja sama dengan stakeholder sektor keuangan menggalakkan kampanye UMKM go digital. Meskipun jumlah pelaku UMKM cukup meningkat dan berkontribusi bagi pendapatan daerah, namun sebagian besar UMKM mengalami kendala dalam mengembangkan usahanya terutama dalam menghadapi digitalisasi, sehingga dikhawatirkan akan mempengaruhi eksistensi UMKM di era digitalisasi ekonomi. Oleh karena itu, upaya pengenalan layanan digital dan fintech perlu dilakukan pada seluruh UMKM di Indonesia. Pengenalan layanan digital dan fintech pada artikel ini dilakukan pada para pelaku UMKM di Desa Sunggingan, Kecamatan Kota, Kabupaten Kudus. Kegiatan ini dilakukan dalam bentuk sosialisasi kepada 20 pelaku UMKM Desa Sunggingan melalui metode ceramah, tutorial, dan diskusi. Setelah dilakukan pendampingan, 20 pelaku UMKM Desa Sunggingan sudah mengenal layanan digital dan fintech bank syariah berupa mobile banking serta QRIS.  Namun, tidak dapat dipungkiri bahwa kendala atas penerapan layanan digital dan fintech terletak pada masyarakat yang belum terlalu memahami cara pengoperasionalannya. Oleh karena itu, diperlukan peran pemerintah serta pelaku sektor keuangan untuk dapat mengadakan penyuluhan berkala dan monitoring agar penerapan digitalisasi di Desa Sunggingan dapat bermanfaat bagi semua pihak.
Gen-Z Consumer Behavior: What Factors are Affecting Repurchase Intention of Online Ticket Reservation? Mira Meilia Marka; Sufiana Noor
Journal of Applied Management Research Vol 3, No 1 (2023)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v3i1.1579

Abstract

This study analyzes how to increase repurchase intention of online transportation ticket ordering platform. Respondents are Gen-Z who were born in 1996 – 2007. The research sample is 105 people. Primary data sourced from questionnaires serves as a data source. Data analysis used the SMARTPLS program. the results of this research states that the perception of benefits builds trust. Higher consumer trust will create purchase intention. There is no influence of Security toward Repurchase Intention. Consumer trust is formed from perceived usefulness and security felt by consumers. trust can mediate the relationship between perceived usefulness and repurchase intention as a partial mediation. The relationship between security and repurchase intention can be mediated by full trust (full mediation).
Faktor Kunci dalam Mengembangkan Kewirausahaan Hijau Generasi Z Muslim Noor, Sufiana; Rahmawati, Fitri
Jihbiz : Jurnal Ekonomi, Keuangan dan Perbankan Syariah Vol 8 No 2 (2024)
Publisher : Universitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jihbiz.v8i2.4507

Abstract

This research aims to test and analyses the influence of Entrepreneurial Education, Entrepreneurial Self-Efficacy, and Entrepreneurial Attitude on Green Entrepreneurial Intention among Muslim Gen Z in Kudus Regency. The type of research used is field research with a quantitative approach. The sample for this research was 233 respondents using a purposive sampling. Analysis was carried out by SPSS 23. The result shows Entrepreneurial Education, Entrepreneurial Self-Efficacy, and Entrepreneurial Attitude have positive influences on the Green Entrepreneurial Intention of Muslim Gen Z. This study suggests that future research could explore how to further integrate Islamic values and mentorship programs to support Muslim Gen Z's green entrepreneurial aspirations.
Pemberdayaan Masyarakat Desa Kedungwungu melalui Sosialisasi dan Pelatihan Kerajinan Tangan dari Limbah Jerami Amalia, Eka Nurul; Farcha, Iddiya; Anggraini, Devy Dwi; Fatmawati, Fatmawati; Akrom, Luqi Zidan Shofi; Ibadillah, M. Nashuikhul; Sari, Putri Nabela Sintiya; Putri, Resti Astuti Misatun; Rizka Ulima Qotrunnida; Rizki Nur Wijayanti; Vicky Mailani Widya Astuty; Zunita Zahrotur Rohmah; Ahmad Febrizan; Andni, Riyan; Kirom, Cihwanul; Noor, Sufiana
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp240-246

Abstract

Kedungwungu Village is one of the villages with prime commodities in the form of rice agricultural products. The existence of rice farming products has a positive impact on economic growth in Kedungwungu Village. However, the boom in rice farming also hurts society. Straw waste which is the result of rice farming is not utilized by the people of Kedungwungu Village. The people of Kedungwungu Village prefer to burn or leave straw waste next to the rice fields. Accumulating straw waste can pollute the environment and even cause various diseases. Meanwhile, burning straw waste can hurt human health and pollute the air. Based on these problems, outreach, and training on straw crafts were carried out to minimize the non-utilization of straw waste by the people of Kedungwungu Village. There are two sessions, namely a socialization session and a training session. The outreach session aims to provide public understanding of the dangers of not utilizing straw waste from various aspects of life. Meanwhile, the training session provided the public with an understanding of the use of straw waste in more useful items, namely straw crafts. This activity involved members of the Kedungwungu Village PKK as participants. From this activity, it was found that the participants were happy with the activities carried out because they could provide insight into the negative impacts of not utilizing straw waste and how to use it. Participants also explained that with this activity they also gained knowledge about making crafts from straw waste which adds functional value and economic value.
Green cosmetics and Gen Z in Kudus, Indonesia: What drives eco-friendly purchases in a small city?‎ Noor, Sufiana; Marka, Mira Meilia; Bintang, Yasmin Mutiara
Journal of Islamic Economics Lariba Vol. 11 No. 1 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol11.iss1.art7

Abstract

IntroductionThe Indonesian cosmetics industry is rapidly expanding, yet it raises environmental concerns, particularly from packaging waste. Generation Z, known for its environmental consciousness, emerges as a critical market segment for eco-friendly cosmetics. However, consumer purchase intentions toward these products remain inconsistent across studies, especially in smaller, culturally distinct regions such as Kudus.ObjectivesThis study aims to investigate the influence of green marketing, green brand image, and green perceived quality on purchase intention of eco-friendly cosmetics among Generation Z in Kudus. It also examines the mediating role of green trust in strengthening these relationships.MethodA quantitative research approach was used with an associative causal design. Data were collected via an online questionnaire from 105 respondents aged 13–28 years in Kudus who had experience using eco-friendly cosmetics. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software.ResultsThe results reveal that green brand image, green perceived quality, and green trust significantly influence purchase intention. Green marketing showed no direct effect but had an indirect influence through green trust. The adjusted R² value for purchase intention was 0.465, indicating that the model explains 46.5% of the variance. Generation Z in Kudus values product authenticity, ethical branding, and halal-certification as critical to building trust and influencing behavior.ImplicationsThe findings highlight that marketers must focus on building green trust by ensuring product transparency, environmental commitment, and culturally relevant messaging. Green brand image and product quality are key drivers in developing consumer trust and encouraging sustainable buying behavior among Gen Z.Originality/NoveltyThis research enriches the Theory of Planned Behavior by incorporating green trust as a mediating factor and applying it within a unique socio-religious Gen Z demographic in a small Indonesian city. It provides novel insights into how eco-conscious values interact with trust and marketing in shaping local green consumption patterns.
Gen-Z Consumer Behavior: What Factors are Affecting Repurchase Intention of Online Ticket Reservation? Marka, Mira Meilia; Noor, Sufiana
Journal of Applied Management Research Vol. 3 No. 1 (2023)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v3i1.1579

Abstract

This study analyzes how to increase repurchase intention of online transportation ticket ordering platform. Respondents are Gen-Z who were born in 1996 – 2007. The research sample is 105 people. Primary data sourced from questionnaires serves as a data source. Data analysis used the SMARTPLS program. the results of this research states that the perception of benefits builds trust. Higher consumer trust will create purchase intention. There is no influence of Security toward Repurchase Intention. Consumer trust is formed from perceived usefulness and security felt by consumers. trust can mediate the relationship between perceived usefulness and repurchase intention as a partial mediation. The relationship between security and repurchase intention can be mediated by full trust (full mediation).
Co-Authors Ahmad Febrizan Akrom, Luqi Zidan Shofi Amalia, Eka Nurul Andni, Riyan Anggraini, Devy Dwi Bintang, Yasmin Mutiara Farcha, Iddiya Fatmawati Fatmawati Fatmawati, Fatmawati Fitri Rahmawati Hamzah Said Romdhoni Ibadillah, M. Nashuikhul Irsad Andriyanto, Irsad Kharis Fadlullah Hana Kirom, Cihwanul M. Ghozinul Asror Mahesa Syahrial, sultan Masfufatul Lailiyah Mira Meilia Marka Moh. Nurul Qomar Mushoffa Najih Putri, Resti Astuti Misatun Rizka Ulima Qotrunnida Rizki Nur Wijayanti Rizky Putri Ramadhani Sari, Putri Nabela Sintiya Ulfah Mey Lida Vicky Mailani Widya Astuty Zunita Zahrotur Rohmah