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Pengaruh e-Service Quality terhadap e-Loyalty melalui e-Customer Satisfaction sebagai intervening pada pengguna Mobile Apps Studying abroad ( Studi Kasus Pada calon Pelajar di Jakarta ) Rianto Nurcahyo
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 4 No. 1 (2020): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2020
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.73 KB) | DOI: 10.31842/jurnalinobis.v4i1.168

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh e-service quality terhadap e-loyalty pengguna aplikasi Apps for studying abroad secara tidak langsung melalui e-satisfaction terhadap calon pelajar yang akan melanjutkan studi ke luar negeri di Jabodetabek . Penelitian ini merupakan penelitian kuantitatif. Metode analisis data yang digunakan dalam penelitian ini yaitu Partial Least Square-SEM dengan aplikasi SmartPLS. Metode pengumpulan data yang digunakan yaitu kuesioner yang disebarkan kepada 162 Calon pelajar di Jabodetabek. Hasil penelitian ini menunjukan bahwa e-service quality berpengaruh signifikan terhadap e-customer satisfaction serta e-Customer satisfaction berpengaruh signifikan terhadap e-loyalty, dan terdapat pengaruh tidak langsung antara e-service quality dengan e-loyalty melalui e-customer satisfaction.
Mendesain Ulang Strategi Milk Run (Studi Kasus Pada Transportasi Logistik Rantai Dingin) Alexander Batara Marpaung; Elia Oey; Rianto Nurcahyo
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 1 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2021
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.603 KB) | DOI: 10.31842/jurnalinobis.v5i1.208

Abstract

Penelitian ini dilakukan untuk mengetahui strategi apa yang harus dilakukan oleh pelaku usaha jasa logistik pihak ketiga yang bergerak dalam cold supply chain industri makanan cepat saji di Indonesia khususnya dalam menghadapi dinamika pertumbuhan ekonomi yang sangat pesat di daerah pinggiran kota, sehingga dapat berkontribusi pada industri rantai makanan di Indonesia, terutama untuk logistik pihak ketiga yang memiliki mitra rantai makanan global. Penelitian dilakukan dari tahun 2017 hingga 2020 dengan melakukan berbagai simulasi distribusi logistik di berbagai kondisi. Penelitian dilakukan dengan menggunakan pendekatan penelitian operasional matematis, di mana uji analisis kuantitatif akan difokuskan pada pendekatan manajemen operasional dengan memperhatikan variabel-variabel sebagai berikut: total jarak tempuh rute; kecepatan lalu lintas; jumlah titik perhentian yang akan dilayani pada rute milk run; lama waktu perjalanan; kapasitas kendaraan terhadap waktu tempuh dan jumlah pelayanan persinggahan; serta batas kapasitas kendaraan yang diperbolehkan pada trayek tertentu. Hasil penelitian menunjukkan bahwa untuk mengelola manajemen transportasi secara optimal, perusahaan harus mempersiapkan perhitungannya dengan baik dalam faktor beban, manajemen jarak tempuh dan waktu, dan pembatasan jalan untuk truk logistik, sehingga dapat melayani mitra rantai makanan mereka dengan baik.
ANALISIS e-SERVICE QUALITY TERHADAP e-LOYALTY MELALUI e-CUSTOMER SATISFACTION SEBAGAI MEDIATING PADA PENGGUNA APLIKASI MOST ONLINE TRADING (STUDI KASUS PADA PT XYZ) Rianto Nurcahyo
Eqien - Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.228 KB) | DOI: 10.34308/eqien.v9i2.386

Abstract

The aim of this study is to find out the indirect influence of service quality on e- loyalty of MOSTOnline Trading users through e-customer satisfaction of PT XYZ. This study is a quantitative research.Methods of data analysis used in this research is Partial Least Square-PLS with SmartPLSapplications. Methods of data collection is using questionnaire which distributed to 162 respondents.The findings suggest that e-service quality has significant effect on e- service customer satisfaction;e-customer satisfaction is positively related to e- loyalty. The findings revealed that there is indirectinfluence between e-service quality and e-loyalty through e-customer satisfaction.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA PADA LOYALITAS KONSUMEN STUDI KASUS GERAI DONUTS DI TANGERANG Herman Nurtjahjo; Rianto Nurcahyo; Marcel Marcel; Rajkawel Rajkawel
Jurnal Ekonomi dan Bisnis Kontemporer Vol 2, No 02 (2018): Jurnal Ekonomi dan Bisnis Kontemporer Vol.02 No.2 September 2018
Publisher : Universitas Pandanaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer Loyalty is an important thing to have in tight business competition. The purpose of this study is to find out how brand image, service quality, and store atmosphere may influence customer satisfaction and its impact on customer loyalty on Donuts XYZ products. This research uses path analysis techniques and uses quantitative research methods with data collection techniques using questionnaires where the analysis unit is the consumer who domiciled in Kotamadya Tangerang. The result of this research is brand image, service quality, and store atmosphere have influence customer loyalty through customer satisfaction, with the greatest influence owned by the outlet atmosphere of 24.4% Keywords: brand image, service quality, store atmosphere, customer satisfaction, customer loyalty.
PERAN UMKM MENGHADAPI MEA 2015 MELALUI PELATIHAN BAHASA INGGRIS Rianto Nurcahyo; Raja Halim Harahap; Didiet Gharnaditya
Jurnal Ilmu Manajemen & Ekonomika Vol 8, No 1 (2015): Jurnal Ilmu Manajemen & Ekonomika, Vol. 8, No.1, December 2015
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.662 KB) | DOI: 10.35384/jime.v8i1.93

Abstract

Entering the era of globalization, better known as free market requires every individual to prepare reliable resources, especially in the field of Science and Technology. In order to master these demands, it is required adequate knowledge so that they can use it in dealing with the demands of a globalized world full of competition. In this regard, the role of the English language is required both in mastering communication technologies and to interact directly; moreover, the presence of the media especially the Internet will force people to learn English. As a means of global communication, English should be actively mastered both orally and in written. In an increasingly globalized business world, there are more local Indonesian companies entering into the world market, and growing number of international companies.This research is an attempt to create the roles of exporters, especially the Micro, Small and Medium Enterprises (SMEs) through the products produced by the exporters themselves. Of the Indonesian export revenue number to other countries, the value of Indonesia's exports is relatively low, one of the constraints faced by exporters is in terms of the ability of a foreign language, namely English. Mastery of English is the main capital to open international trading communication.This method is expected to eventually be able to provide additional knowledge and self-confidence for the exporters who want to market their products abroad, the title of this study is Preparing SMEs in facing AEC 2015 through English training program to obtain export market (Keywords: Training, Export, ASEAN, MEA)Keywords: Training, Export, ASEAN, MEA