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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Ekonomi dan Kewirausahaan JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Organisasi Dan Manajemen Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SENTRALISASI JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Kajian Bisnis STIE Widya Wiwaha JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Poli Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Business Studies Jurnal Informatika Ekonomi Bisnis BASKARA: Journal of Business and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Cakrawala Repositori Imwi Equity: Jurnal Ekonomi Jurnal Ecogen Jurnal Manajemen Bisnis dan Keuangan Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Keuangan dan Bisnis Jurnal Informatika Ekonomi Bisnis IIJSE Ekuitas Jurnal Pnedidikan Ekonomi JER Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Endy Gunanto Marsasi
Universitas Islam Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : SENTRALISASI

 1 
The Role of Perceived Usefulness, Perceived Ease of Use, and Task Technology Fit to Increase Perceived Impact on Learning Aulia, Nur Saskia; Marsasi, Endy Gunanto
SENTRALISASI Vol. 13 No. 1 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i1.3031

Abstract

This study aims to explore Task-Technology Fit, Perceived Usefulness, and Perceived Ease of Use on users' Attitudes toward Video Conferencing applications, as well as their impact on Perceived Impact on Learning. Researchers added Task-Technology Fit as an element of novelty and used the Technology Acceptance Model as the main theory used. This research uses a survey method with the participation of 170 respondents who actively use Video Conference applications in various contexts and are of all ages with productive age specifications. The results of the analysis show that there is a significant positive correlation between Task-Technology Fit and Perceived Usefulness, as well as Task-Technology Fit and Perceived Ease of Use. In addition, a significant positive relationship was detected between Perceived Ease of Use and Perceived Usefulness. Furthermore, Perceived Usefulness and Perceived Ease of Use have a positive impact on users' Attitudes toward Video Conferencing applications. Apparently, user Attitude also has a proven positive influence on the Perceived Impact on Learning. Structural Equation Modeling (SEM) was used as the analysis technique conducted using AMOS Graphics 24. The practical implications of these findings involve recommendations for Video Conferencing application developers to improve features and design to enhance user experience. Hopefully, these findings can support the development of video conferencing-based technologies to be more effective and have a positive impact on virtual learning and interaction.
Implementation of Omnichannel Improves Business Performance Based on Integrated Marketing Communication Siregar, Ahmad Nazri; Marsasi, Endy Gunanto
SENTRALISASI Vol. 13 No. 2 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i2.3067

Abstract

This research will examine a company engaged in the food and beverage industry. This research aims to create a business design based on the Business Model Canvas (BMC) approach and SWOT (Strength, Weaknesses, Opportunity, Threat) analysis as an innovation to improve the company's business performance. The object of this research is PT Tongku Raja Nauli located in Padangsidimpuan city. This research was conducted in the Micro, Small and Medium Enterprises (MSMEs) industry engaged in food processing made from egg rolls. The data collection procedure in this research is to use a qualitative approach by obtaining through direct observation, company records, in-depth interviews, and documentation in the form of photos and videos. The results of the SWOT analysis on the nine elements of the Business Model Canvas (BMC) show that there are internal and external factors that are strengths and weaknesses for the company in carrying out its business model and also what are the opportunities and threats from external that affect the business processes of PT Tongku Raja Nauli. This research resulted in the Tongku Snack Innovation program, a program that optimizes the Company's marketing. This program is assisted by Integrated Marketing Communication theory with the concept of Omnichannel Marketing which is proven to help companies increase sales, competitiveness and business continuity.
Implementing Value Co-Creation by Developing Service Dominant Logic Through Telkom Marketing Content Innovation Program Ujiati, Nurul Nugraheni Ratna; Marsasi, Endy Gunanto
SENTRALISASI Vol. 13 No. 3 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i3.3667

Abstract

The objective of this study is to examine the digital innovation and marketing strategies employed by PT Telkom Indonesia in order to gain a competitive advantage within the telecommunications industry. The research method is descriptive qualitative, with data collected through interviews, observation, and content analysis. The research demonstrates that PT Telkom Indonesia has effectively developed a digital marketing program that enhances customer productivity and innovation. However, there are still some areas that require improvement, such as social media content planning. The implementation of Value Co-Creation (VCC) and Service Dominant Logic (SDL) strategies has been shown to be effective in increasing customer loyalty and strengthening the company's position in a competitive market. This research offers a significant contribution to the understanding of effective marketing strategies in the telecommunications industry. Based on the results of this study, practical recommendations for the optimization of PT Telkom Indonesia's digital marketing can be considered.
How Perceived Usefulness, Ease of Use, and Quality Affect E-Wallet Intention in Gen Y and Z: A TAM Perspective Haedar, Shafiq; Marsasi, Endy Gunanto
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4233

Abstract

This study aims to evaluate the effect of perceived ease of use, perceived usefulness, and quality on intention to use e-wallets among generations Y and Z. The method used was quantitative, and questionnaires were distributed to 236 respondents in several cities in Java. The study used Structural Equation Modeling with IBM SPSS 29 software and AMOS Graphic 26 to test the proposed hypothesis. The results showed that both subjective norms significantly positively influence perceived ease of use, increasing perceived usefulness. Quality also contributes positively to perceived usefulness and perceived trust. However, the relationship between perceived trust and intention to use was not significantly proven. These findings provide important insights for e-wallet service providers to develop interface design and service quality to encourage wider adoption among young users. The Technology Acceptance Model theory serves as the foundation for this study, which analyses the factors that influence technology acceptance by contributing to developing more effective marketing strategies and product designs for increasing e-wallet usage among the younger generation. 
Co-Authors Achmad Aflah Aufa Afaf, Irfan Ajeng, Nova Jelita Desilia Albana, Deasa Nurrhausan Alifia Indah Putri Shaliha Aliya Khoirunnisa Amanda, Tasya Aulia Andaresti, Sherly Indira Anggraini, Melfi Cahya Asih Dewi Yuanita Aulia, Nur Saskia Azizi, Muhammad Barqiah, Sarah Berlian Annisa Hermawan Billy Pratama Candradewi, Yayi cantika kusuma Churina, Muluchah Fatharani Deni Saputra Denovan, Rheza Farrel Dwipradhana, Nanda Ayoe Rizky Fadhilah, Laila Luthfiana Fanti, Fakhira Puteri farhan ratna Fauziah, Salisa Gemilang, Ahcmad Rivai Sinar Haedar, Shafiq Hafiz Jodith Arfansyah Handoyo, Sus Jauhar, Lutfiana Musleh Karimah, Salsa Amirul Lauda Radhea Zain Mohamad Rizan Mufaddhol, Agil Muhammad Taufikkur Rahman Afandi Nafisyah, Ulin Niken Safitri Nova Jelita Desilia Ajeng Nugraha, Raditya Dwi Nurfaizah, Ninda Nurfaizi, M Iqbal Odhyza Prakarsa Razak Panyekar, Anindya Pradana, Ferdika Adhi Putri Andari, Dhea Almyra Qotrunnada, Cielomita Brilian Rahmawati, Siska Ramli Semmawi, Ramli Raudah Rakhmah Yumi Ridha Septia Haruni Usman Rizma, Febrita Aulia Sabina, Azkiya Salis Sarah Barqiah Sarah Barqiah Simanullang, Lusiana Siregar, Ahmad Nazri Solekhah, Amira Alda Arisani Syahban, Khofifah Rahmat Tasya, Athala Insyira Trinandari Prasetya Nugrahanti Ujiati, Nurul Nugraheni Ratna Usman, Ridha Septia Haruni Wiganda, Siska Yandri, Firman Okta Yayi Candradewi Yenni Kurnia Gusti Yuanita, Asih Dewi Yumi, Raudah Rakhmah Zain, Lauda Radhea Zuhdi Syaiful Anhar