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All Journal Jurnal Ekonomi : Journal of Economic Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Manajemen BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Jurnal Ilmu Manajemen & Ekonomika Journal of Accounting, Management and Islamic Economics

Whony Rofianto

STIE Indonesia Banking School

Author-ID : 3314087

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document

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Title

PERAN SERVICE QUALITY DAN LOYALTY PROGRAM SEBAGAI PEMBENTUK LOYALITAS NASABAH Whony Rofianto; Brilyan Wicaksono; Rachdiaz Judha D
Jurnal Ilmu Manajemen & Ekonomika Vol 8, No 1 (2015): Jurnal Ilmu Manajemen & Ekonomika, Vol. 8, No.1, December 2015
Publisher : Indonesia Banking School

Kebanyakan bisnis seperti bisnis ritel melaksanakan program loyalitas untuk meningkatkan kepuasan pelanggan mereka dan mencegah pelanggan mereka berpindah ke pesaing mereka. Namun, keberhasilan program ini tidak dibuktikan. Muncul masalah bahwa loyalitas program yang dibuat oleh Bank tidak berhasil menciptakan kesetiaan. Mekanisme loyalitas ini tidak menciptakan kesetiaan kepada satu supermarket karena pelanggan milik lebih dari satu program loyalty supermarket untuk mendapatkan harga spesial dan promosi.Dengan demikian, penelitian ini ditujukan untuk menyelidiki hubungan antara loyalty program, kepuasan pelanggan dan loyalitas pelanggan di industri perbankan. Temuan menunjukkan bahwa ada hubungan yang positif signifikan dan negatif antara loyalitas program, kepuasan pelanggan dan loyalitas pelanggan.Temuan mengkonfirmasi bahwa Loyalitas Program tidak serta merta menumbuhkan loyalitas pelanggan karena untuk mendapatkan poin di loyalty program cukup sulit sehingga konsumen merasa dipersulit untuk mendapatkan hadiah. Implikasi-implikasi dari temuan akan dibahas pada penelitian ini.Keywords: loyalty program, perceived value, customer satisfaction, customer loyalty, service quality

Visual eWOM Usefulness and Credibility: The Antecedents and Consequences Whony Rofianto; Desta Atasyah Kornelys; Muhammad Rifkhansyah
Jurnal Ilmu Manajemen & Ekonomika Vol 9, No 2 (2017): Jurnal Ilmu Manajemen & Ekonomika Vol. 9, No. 2, June 2017
Publisher : Indonesia Banking School

Nowadays the practice of spreading and utilizing eWOM increasingly prevalent. A lot of examination on eWOM effectiveness has been done, but it is still fragmented and overlook the potential of Visual eWom (VeWOM). Departing from the electronic word-of-mouth communication framework this research attempts to provide empirical evidence on the eWOM credibility-forming aspect and its implications toward eWOM adoption rate in the context of VeWOM video "unboxing". This research was conducted by a descriptive-explanatory approach using primary data, collected through a cross-sectional online survey. The hypothesis testing is performed by analyzing structural model estimation result through Structural Equation Modeling (SEM) approach on 105 sample data of YouTube video-sharing site viewers. The proposed structural model involves three exogenous variables and three endogenous variables. The estimation results of the structural model indicate that VeWOM argument quality has a positive impact on VeWOM usefulness. Meanwhile, communicator expertise and trustworthiness proved to encourage the formation of VeWOM credibility. On the other hand, this study also proved the positive impact of VeWOM credibility on VeWOM adoption, however, the positive effect of VeWOM usefulness on VeWOM adoption was not proven in this study

MOA Framework and Website Quality as Creator of Attitude and Behavioral Consequences Whony Rofianto
Jurnal Ilmu Manajemen & Ekonomika Vol 8, No 2 (2016): Jurnal Ilmu Manajemen & Ekonomika Vol. 8, No. 2, June 2016
Publisher : Indonesia Banking School

This study aimed to examine the factors driving the establishment of user satisfaction on the campus website. The study focused on two exogenous constructs, namely website quality as the external aspects and the MOA framework (especially motivation and ability) as the internal aspects for users of the campus website. The study also tried to examine the dual implications of user satisfaction, toward the intention to revisit on one side, also toward attitude and word-of-mouth intention on the campuses itself on the other side. This study was conducted using descriptive research design approach. A total of 210 cross-sectional data collected through an offline and online survey on student sample of state and private universities in the JABODETABEK area. Data analysis and hypothesis testing was executed using Structural Equation Model. The analysis of empirical data indicates a positive impact of website quality on user satisfaction. Furthermore, user satisfaction proven to give positive implications toward revisit intention on the one hand, and the attitude toward the brand on the other side, which in turn encourages word-of-mouth intention. Meanwhile, opposite findings on the effect of the MOA framework on user satisfaction, it gives a new insight that amplify the urgency of the implementation of campus website by higher education providers.

Trustworthiness and Trust as Drivers of Value Perception and Its Implications for Positive Word of Mouth Intention (Study on the Context of Private Campuses in Jabodetabek) Lovita Fillyand; Whony Rofianto
Jurnal Ilmu Manajemen & Ekonomika Vol 13, No 1 (2020): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 13, No.1, December 2020
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v13i1.359

This research to understand for trustworthiness and trust in implication for perception value of implemen-tation for positive word of mouth intention. Study from private universities in Jabodetabek. Object research this is a student of private universities those who live in jabodetabek. To answer problems in this research and the testing of hypotheses research, data analysis using Structural Equation Model (sem) - amos to know how strong the influence of every variable the treatment, this study found that the variable to connect for trust, perceived value and student loyalty have dimension operational competence, operational benevo-lence, and problem solving orientation as benchmarks of Trust in the institution personnel and Trust in the institutions management to create Perceived Value to the campus and generate student loyalty is expected to be able to have a positive influence on increasing student trust.

Co-Authors Aditya Tri Nugroho Agus Purwanto Andriani, Meta Antyo Pracoyo Betari Gendis Wulandari Brilyan Wicaksono Cynthia A. Utama Denok Sunarsi Desta Atasyah Kornelys Erric Wijaya, Erric Fachry Ali Muzakki Gita Gayatri Kahpi, Heri Sapari Lovita Fillyand Marissa Grace Haque Muhammad Iqbal Firdaus Muhammad Rifkhansyah Paulina Paulina Pratami, Annisa Sekar Putriya, Anna Riana Rachdiaz Judha D Rianto, Agustinar Merdekawati Rini Afriani Sinaga Sabrina, Manda Safira Safira Surachman Surjaatmadja Wasi Bagasworo Wulandari, Betari Gendis

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