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All Journal Ilmu Administrasi Publik INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Didaktika: Jurnal Kependidikan
Marissa Grace Haque
STIE Indonesia Banking School, Kota Jakarta Selatan, DKI Jakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Other

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CULTURAL PRODUCT BRANDING, ANTECEDENTS, AND ITS IMPLICATIONS: A STUDY ON THE CONTEXT OF INDONESIAN BATIK Whony Rofianto; Marissa Grace Haque; Denok Sunarsi; AGUS PURWANTO; Heri Sapari Heri Sapari
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 2 No. 2 (2021): April 2021
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v2i2.55

Abstract

This study examines the driving factors for forming positive customer attitudes towards Batik clothing as a cultural product brand and its implications for intention to use. This study will emphasize the symbolic aspect as a driving factor for attitudes. The symbolic aspects are ethnocentrism, product authenticity, and self-image congruence. The study was conducted with a descriptive research design, cross-sectional with data derived from a sample of adolescents in JABODETABEK. The sample was selected using the convenience sampling technique. Data is collected through online surveys. Data analysis and hypothesis testing were carried out quantitatively using the Structural Equation Model approach. The results of the analysis of this study indicate that ethnocentrism, Product authenticity, and self-image congruence positively impact the formation of young people’s attitudes towards Batik, with product authenticity occupying the most dominant ranks. On the implication side, this research also indicates that a positive attitude towards Batik will increase the desire of the younger generation to continue using Batik in the future.
“Islam Datang dan Menetap di Thailand” Marissa Grace Haque; Nelmida Nelmida; Vidiyanna Rizal Putri; Denok Sunarsi; Rr Vemmi Kesuma Dewi
Didaktika: Jurnal Kependidikan Vol. 8 No. 3 (2019): DIDAKTIKA Agustus 2019
Publisher : South Sulawesi Education Develoment (SSED)

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Abstract

The Kingdom of Thailand is one of the countries in Southeast Asia with a majority Buddhist Trevada population, but with its open character it is able to accept Islam and give its adherents the freedom to develop. The arrival of Islam for the first time in the Kingdom of Thailand in the city of Ayutthai, leaving a trail of evidence of its presence until now has grown along with the entry of other Muslims from overseas. Even though there has been upheaval in the South because of the forced history, in general the social life of the Muslim community in Thailand is currently in a conducive condition. This study uses a naturalistic qualitative approach.
Marketing Research Quantitative Analysis for Large Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS Agus Purwanto; Masduki Asbari; Teguh Iman Santoso; Marissa Grace Haque
Jurnal Ilmiah Ilmu Administrasi Publik Vol 9, No 2 (2019)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v9i2.22803

Abstract

ABSTRACTThe purpose of this study is to compare the results of quantitative research data analysis in the marketing field using Lisrel, Tetrad, GSCA, SPSS, SmartPLS, WarpPLS and Amos software for a large sample, in this study the number of samples was 500 respondents. This research method is quantitative and research data analysis uses the four types of software to obtain a comparison of the results of the analysis. The analysis in this study focuses on the analysis of hypothesis testing and regression analysis. The data from this study uses quantitative data derived from questionnaire data totaling 500 respondents with three research variables, namely the independent variable digital marketing, customer satisfaction, and the dependent variable customer loyalty. Based on the results of the analysis using Lisrel, GSCA, SPSS, SmartPLS, WarpPLS and Amos software for a large sample of 500 respondents, the results showed that there was no significant difference in the significance value of p-value and t-value. There is also no significant difference in the determination value, and the correlation value in the resulting structural equation also has no significant difference in results.
Co-Authors Agus Purwanto Agus Purwanto Denok Sunarsi Denok Sunarsi Kahpi, Heri Sapari Masduki Asbari Nelmida Nelmida Putri, Vidiyanna Rizal Rr Vemmi Kesuma Dewi Teguh Iman Santoso Whony Rofianto