Articles
<![CDATA[Pengaruh Citra Merek dan Harga Terhadap Keputusan Pembelian Hand Sanitizer Fitso di Jakarta ]]>
<![CDATA[Maria Palentina]]>;
<![CDATA[Donant Alananto Iskandar]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[This study aims to determine the effect of brand image and price on purchasing decisions for Fitso hand sanitizers in Jakarta. The data collection method in this study used a questionnaire and a sample of 125 respondents in this study used a non-probability sampling method. The results of the partial test or T test show that the brand image and price on the purchase decision of Fitso's hand sanitizer are significant. This condition is indicated by the significant gain of each independent variable less than =5%. Simultaneous test results show that the effect is used as a research model together on the purchase decision of Fitso's hand sanitizer is significant. This is supported by the result of the calculated F value which is greater than the F table, which is 66,345>3.07,indicating that there is a relationship between these independent variables together with the decision to purchase Fitso's hand sanitizer.]]>
<![CDATA[Pengaruh Brand Awareness dan Social Media Marketing Terhadap Minat Beli pada Es Teh Indonesia di Jakarta ]]>
<![CDATA[Dania Nadhira]]>;
<![CDATA[Donant Alananto Iskandar]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[This articel talks about the influence of brand awareness and social media marketing on buying interest in es teh indonesia, Jakarta. There are three variables in this study, namely brand awareness, social media marketing as the independent variable and purchase intention as the dependent variable. Then the object of this research is Es Teh Indonesia. This research is a quantitative research using google form as a tool to distribute questionnaires and SPSS 22 as a tool to calculate data with a sample of 150 respondents who are domiciled in DKI Jakarta, using non- probability sampling and purposive sampling techniques. The results of this study indicate that brand awareness and social media marketing affects buying interest in Es Teh Indonesia.]]>
<![CDATA[Pengaruh Reputasi Merek dan Kualitas Layanan Terhadap Minat Beli di Blibli.com ]]>
<![CDATA[Eugenius Sandy]]>;
<![CDATA[Donant Alananto Iskandar]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[The purpose of this study is to find out whether there is an influence of Brand Reputation and Service Quality on Buying Interests in Blibli.com This study uses validity tests, reliability tests, multiple linear regression tests, and hypothesis tests both partial and simultaneous with the help of spss version 20 program. The sample was taken by 95 respondents. The research uses quantitative approach with purposive sampling technique method. Data collection is done by disseminating questionnaires using the Likert scale to measure each statement. The results showed that there is a positive and significant influence between price perception and service quality on the decision to purchase electronic products in XYZ stores.]]>
<![CDATA[Pengaruh Kualitas Produk dan Brand Image Terhadap Loyalitas Konsumen Mie Instan Indomie di Jakarta Utara ]]>
<![CDATA[Agnes Monica Liesay]]>;
<![CDATA[Donant Alananto Iskandar]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[The hypothesis that emerges from this framework is that product quality and brand image each have a significant positive effect on consumer loyalty. In conducting this research, the object of research is Indomie consumers in North Jakarta. The sample taken as many as 123 respondents. This study uses a quantitative approach with purposive sampling technique method. Data was collected by distributing questionnaires using a Likert scale to measure each question. The data analysis technique used validity and reliability test, as well as multiple regression analysis. The data is processed using SPSS 20. The results of the analysis show that product quality and brand image have a significant positive effect on consumer loyalty. Thus it can be stated that the better the quality of the product, the more consumer loyalty will be. Indomie instant noodle product.]]>
<![CDATA[Pengaruh Harga dan Customer Review Terhadap Minat Beli Produk Mascara Maybelline pada Pengguna Shopee Mall Indonesia ]]>
<![CDATA[Putri Ayu Agustien]]>;
<![CDATA[Donant Alananto Iskandar]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[This study describes the effect of price and customer reviews on the purchase intention of Maybelline mascara products among Shopee Mall Indonesia users in Jakarta. This study uses a quantitative method by distributing questionnaires with Google formto 152 respondents which is then processed using the SPSS version 13.0 program using a saturated sampling technique to take sample data. The results of the hypothesis test (ttest) thatthe price does not have a positive effect on buying interest with a t count value of 1.558 <ttable of 1.976. the results of the hypothesis test (ttest) thatcustomer reviews have a positive effect on buying interest with a t-count value of 9.425 > t-table 1.976.]]>
<![CDATA[Pengaruh Media Sosial Influencer Terhadap Minat Beli Konsumen Melalui Promosi Produk Kosmetik di Jakarta ]]>
<![CDATA[Dwi Puji Astuti]]>;
<![CDATA[Donant Alananto Iskandar]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[This study aims to determine how much influence of influencer social media on consumer buying interest through the promotion of Emina cosmetic. This research is a quantitative program with a sample of 150 respondent, who live in Jakarta and Bekasi, who have used Emina cosmetic product using nonprobability sampling and purposive sampling techniques. The results of this study indicate that the direct effect is greater than the indirect effect, because the influence of influencer social media is greater than promotion. The benefit of this research for Emina cosmetic is to increase consumer buying interest through promotion by influencer social media.]]>
<![CDATA[Pengaruh Brand Image dan Perceived Value Terhadap Keputusan Pembelian dalam Berlangganan Layanan Netflix ]]>
<![CDATA[Rani Haryanti]]>;
<![CDATA[Donant Alananto Iskandar]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[The research aims to determine how much effect brand image and perceived value of purchase decision on subscribing Netflix service. The research is a quantitative and use SPSS ver. 13 program with a total sample is 101 respondents who are Students from Kalbis Institute. The rea\search is using probability sampling and purposive sampling technics. The results of this research is brand image and perceived value effected to purchase decision. The benefits from this research as input evaluation and consider to keep brand im age and perceived value of Netflix strategic to compete with other competitor’s.]]>
<![CDATA[Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan pada PT Rifan Financindo Berjangka di Jakarta ]]>
<![CDATA[Violita Merisca]]>;
<![CDATA[Donant Alananto Iskandar]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[The purpose of this study was to find out about work motivation and work discipline on employee performance at PT Rifan Financindo Futures. This type of research is associative, namely research that connects two or more variables. In addition, to determine work motivation and work discipline at PT Rifan Financindo Futures. This research is secondary data type. Data collection techniques by distributing questionnaires to marketing managers are assisted by distributing them to employees at PT Rifan Financindo Berjangka. Through the survey results in this questionnaire, you can see work motivation, work discipline and employee performance.]]>
<![CDATA[Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Bakmi Kepiting Ahok 36 Kelapa Gading ]]>
<![CDATA[Christian Halim]]>;
<![CDATA[Donant Alananto Iskandar]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[The purpose of This study aims to determine the effect of product quality and service quality on consumer satisfaction Bakmi Kepiting Ahok 36 Kelapa Gading. This study uses a quantitative approach. Data was collected by distributing questionnaires using a Likert scale to measure each statement. Samples were taken as many as 105 respondents using purposive sampling technique from Bakmi Kepiting Ahok 36 Kelapa Gading. This research uses validity test, reliability test, classic assumption test, multiple linear regression and hypothesis test with the help of SPSS 23 program. The results show that product quality affects customer satisfaction, service quality affects customer satisfaction and simultaneously product quality and service quality influence on consumer satisfaction at Bakmi Kepiting Ahok 36 Kelapa Gading.]]>
<![CDATA[Pengaruh Shopping Orientation, Social Influence dan Perceived Ease of Use 1 Terhadap Keputusan Penggunaan Alikasi Dana ]]>
<![CDATA[Nada kamilah]]>;
<![CDATA[Donant Alananto Iskandar]]>
<![CDATA[ KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 4 (2022): Kalbisiana ]]>
Publisher : <![CDATA[UNIVERSITAS KALBIS ]]>
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<![CDATA[This research aims to analyze the influence of Shopping Orientation, Social Influence, and Perceived Ease of Lise on the decision of use of Dana application in the Jabodetabek and The mination in this research were all rers of Dana application in the Jabodetabek urea. The sample se of 50 people with quantitative research methods and data collection techniques with actionmai The technique used this research is incidental sampling and purposive sampling which are part the non erabakijir sampling Based on the results of the 1 test analysis shows that Shop Ordion variable has no effect on the decision of the of Dana application. Whereas the Saddle cerceived Ease of Use variables à gnificantly influence on the decon of use of Dana application.]]>
