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All Journal AGRIMOR JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Ilmiah ESAI
Bina Unteawati
Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

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Perilaku Konsumen dalam Pembelian Kopi di Coffe Shop Edy Humaidi; Analianasari Analianasari; Bina Unteawati
AGRIMOR Vol 8 No 2 (2023): AGRIMOR - April 2023
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v8i2.1937

Abstract

The purpose of this study was to analyze the factors that influence the purchasing decisions of coffee consumers at the coffee shop, to analyze the factors that influence consumer behavior in buying coffee at the coffee shop. This research was conducted using a survey method. The sampling method in this study was carried out using the Non-Probability Sampling method, namely convenience sampling. The analysis technique used is quantitative descriptive analysis using PLS Structural Equation Modeling (SEM). The results of the analysis show that of the five variables namely atmosphere, price, service quality, product quality, and environment, only the price variable influences the decision to buy coffee in a coffee shop with P-values of 0.013 (<0.05). Among the three variables, namely service quality, customer satisfaction and product quality, only customer satisfaction has an effect on consumer loyalty, with P-values of 0.000 (<0.05). Meanwhile, only the service quality variable has a significant effect on customer satisfaction with a P-value of 0.000 (<0.05).
Strategi Inovasi dan Kinerja UMKM Berbasis Agribisnis di Bandar Lampung Fadila Marga Saty; Bina Unteawati; Marlinda Apriyani
Jurnal Ilmiah ESAI Vol 4 No 1 (2010)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v4i1.1332

Abstract

Product or process innovation and development are some of important requirements of strategy, because every company (both small scale and big scale company) should be able to increase technology, knowledge, exploring capacity as well as control the market based on those ideas and at the end could increase the company performance. The important effect of product innovation to company performance, in this case financial performance, will be the point in this research. Regression model approach is used to view the relation between company performance and innovation strategy type. The purpose of the research is to analyze the influence of regression analysis approach of innovation strategy variable all together to financial performance of Small and Middle Scale Business in agribusiness in Bandar Lampung. Hypothesis proposed in the research is that innovation strategy dimension will influence the financial performance of small and middle scale business. The result showed that innovation strategy positively affected Net Profit Margin variable but not too significant for 58% and only product innovation variable that has significant contribution. Innovation strategy has 32.5% to growth variable in sales, while the most significant variables are innovation process and investment. Innovation strategy has insignificant influence for 5.4 % to return on asset variable.Key words: Innovation Strategy, Performance, Small and Middle Scale Company
Analisis Kelayakan Pasar Tahu Produksi Polinela Bina Unteawati; Fitriani Fitriani
Jurnal Ilmiah ESAI Vol 1 No 1 (2007)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v1i1.1364

Abstract

This research was due to know which Polinela tofu production was feasible in marketing aspect or not.  The marketing aspect describes market condition including the potential market, market segmentation, marketing target and market opportunity.  The analysis approached by quantitative and qualitative  descriptive methode.  Based on the marketing analysis, Polinela tofu was feasible at potensial market, marketing target, and market segmented. Kata Kunci:   kelayakan pasar,  potensi pasar, sasaran, dan segmentasi pasar.
The Impact of Consumer Satisfaction on Consumer Loyalty in the Honey Industry (A Study of Suhita Honey and Similar Products) Edy Humaidi; Bina Unteawati; Kusmaria Kusmaria
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 4 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i4.435

Abstract

Honey is a product that is much sought after by consumers as a health product. So far, honey producers have only focused on increasing consumer confidence that their product is genuine honey without worrying about consumer satisfaction, making it challenging to attract loyal consumers. This study aims to analyze the influence of consumer satisfaction on consumer loyalty to Suhita Honey. This study was conducted using interviews and direct observation. Sampling Method This survey was taken as an accidental sample from a total sample of 34 respondents. The techniques used are descriptive analysis and structural equation model (SEM) analysis. The results showed a significant influence between customer satisfaction and loyalty with the Suhita brand, with a P-value of 0.000 (<0.05) and an R-squared value of 0.897, representing 89% of the variables in this study were customer satisfaction. This can explain the variable of consumer loyalty. Other variables outside this research model explain the rest.
Co-Authors Analianasari Analianasari Edy Humaidi Fadila Marga Saty Fitriani Kusmaria Kusmaria Marlinda Apriyani