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The Analisis Penyelenggaraan Sport Event Tour De Singkarak di Sumatera Barat Yuke Permata Lisna; Doni Muhardiansyah; Eko Prabowo
JURNAL PENDIDIKAN DAN KELUARGA Vol 13 No 02 (2021): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol13-iss02/974

Abstrak Pariwisata merupakan seluruh kegiatan wisata yang mempunyai macam-macam fasilitas dan pelayanan untuk para pelaku wisata dimana kegiatan wisata ini disebut MICE. Kegiatan MICE terbesar di Sumatera Barat berupa sport event tourism yakni Tour de Singkarak merupakan kegiatan tahunan nasional yang sudah dilaksanakan selama sebelas tahun dengan pelaksanaan yang terus meningkat. Selain memberi dampak ekonomi, penyelenggaraan Tour de Singkarak memberikan kemajuan di destinasi wisata dan mendongkrak popularitas daerah Sumatera Barat sebagai tuan rumah event berskala internasional. Penelitian yang telah dilakukan bertujuan untuk menganalisis penyelenggaraan sport event Tour de Singkarak yang pelaksanaannya meningkat setiap tahun walaupun menghadapi beberapa kendala yang berbeda. Penelitian ini menggunakan metode penelitian kualitatif dengan menggambarkan faktor demand side dan supply side pada keberhasilan sport event Tour De Singkarak secara mendalam. Metode pengumpulan data yang digunakan adalah wawancara mendalam, observasi, dan studi literature. Faktor keberhasilan event untuk meningkatkan suksesnya penyelenggaraan sport event Tour De Singkarak telah dapat dicapai. Kata kunci: analisis, manajemen, sport event

Pengaruh Penerapan Experiential Marketing dan Perilaku Tamu Terhadap Minat Staycation Dimoderasi Oleh Persepsi Risiko Pada Masa Pandemi Covid-19 Natalia, Dessy; Brahmantyo, Himawan; Muhardiansyah, Doni
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v7i1.73561

Dampak fluktuasi tingkat hunian kamar hotel akibat pandemi Covid-19 mendorong industri perhotelan untuk mengadopsi konsep staycation sebagai alternatif. Penelitian ini mengevaluasi penerapan Experiential Marketing dan pengaruhnya terhadap Minat Staycation tamu, lalu untuk mengetahui bagaimana Perilaku Tamu berdasarkan keyakinannya dan pengaruhnya terhadap Minat Staycation serta untuk mengetahui apakah Persepsi Risiko dapat memoderasi hubungan-hubungan tersebut. Sebanyak 170 responden dipilih dengan metode non-probability sampling. Hasil analisis menggunakan metode Structural Equation Model-Partial Least Square (SEM-PLS) menunjukkan bahwa Experiential Marketing dan Perilaku Tamu berpengaruh positif signifikan terhadap Minat Staycation. Selanjutnya, Persepsi Risiko memoderasi hubungan tersebut, dengan dampak negatif pada Experiential Marketing dan Minat Staycation, tetapi positif pada hubungan Perilaku Terencana dan Minat Staycation. Keragaman Minat Staycation yang dijelaskan oleh faktor-faktor tersebut mencapai 60,1% dan masuk ke dalam kategori moderate. Penelitian ini memberikan saran bagi pengelola staycation dan untuk penelitian lanjutan di bidang ini

Pengaruh Lokasi Strategis dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada RedDoorz near CBD Ciledug, Kota Tangerang, Provinsi Banten Sulistiyo, Tri Djoko; Nurbaeti, Nurbaeti; Mariati, Sri; Mumin, Adhi Trirachmadi; Muhardiansyah, Doni
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1420

This research aims to determine the effect of strategic location and service quality on customer loyalty through customer satisfaction at Reddoorz Near CBD Ciledug. This research uses a path analysis method that explains the influence of the independent variable on the dependent variable through mediating variables. Data was collected through a Google Form questionnaire carried out by accidental sampling. The population is all visitors staying at RedDoorz near CBD Ciledug. The research sample consisted of 100 respondents. The research results are: (1) Strategic location and service quality have a significant effect on customer satisfaction; (2) Strategic location and service quality have a significant effect on customer loyalty; (3) Customer satisfaction has a significant effect on customer loyalty; (4) Strategic location and service quality have a significant effect on customer loyalty through customer satisfaction. RedDoorz near CBD Ciledug's strategic location provides easy access to business centers and essential facilities, significantly increasing customer satisfaction. High service quality at RedDoorz also plays a vital role in improving customer loyalty through satisfaction by guaranteeing tangibles, reliability, responsiveness, assurance, and empathy. As a result, the combination of strategic location and superior service quality creates positive customer relationships that are strong and sustainable in the long term.

Consumer Purchase Decision and Brand Image Analysis Through Product Quality and Price: Study Case Frozen Pastry in Jakarta - Indonesia Mumin, Adhi Trirachmadi; Ingkadijaya, Rahmat; Jason, Jason; Muhardiansyah, Doni; Wulan, Saptarining
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.257

The study investigates the effects of product quality and price on the purchasing decisions of Bonpatis Danish pastry sheets, with brand image acting as a mediator. Indonesia's food and beverage industry, mainly retail, is experiencing significant growth as modern retailers like Hypermart introduce competitive products. A quantitative approach was used, applying Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to data collected from 83 respondents, mainly Hypermart bakery employees in DKI Jakarta. Results indicate that product quality and price positively influence brand image and purchasing decisions. Specifically, product quality boosts brand image and directly affects purchase decisions, whereas price influences purchase decisions directly but not via brand image. The study emphasizes the role of product appearance and packaging in shaping brand perceptions and suggests improving these elements to attract more consumers. Due to a limited sample size, the study recommends future research to explore broader aspects like customer satisfaction and loyalty. Keywords: Danish pastry sheet, product quality, price, brand image, purchase decision.

Management Strategy Risk For Support Transformation of the Surya Kencana Bogor Tourism Area Cahyanti, Dina; Mbura, Helend A; Adhyatmoko, Nikolas Wisnu; Agung Wibawa, I Putu Satria; Muhardiansyah, Doni
Journal of Global Tourism Vol. 2 No. 2 (2025): Journal of Global Tourism
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jht.v2i2.28

Development area Surya Kencana tourism in harmony with The vision of the 2025–2045 Bogor City RPJPD is become a creative, advanced, and sustainable science city. This area own potential unique Because combine inheritance culture (heritage), tourism culinary typical local approach sustainability through green gastronomy, as well digital innovation by MSMEs. Approach thematic that integrates four target the give direction strategic in make Surya Kencana as destination tour featured based community. Research This identify eight risk main spread in three Category: security, safety, and comfort. Risks the covering low participation figure local, low awareness perpetrator culinary to sustainability, limitations infrastructure friendly environment, and not yet effectiveness utilization technology by MSMEs. Mitigation strategies risk done through involvement multi-stakeholder, education based community, improvement infrastructure, digitalization of MSMEs, and collaboration between government, society, and sectors private. Analysis results show that management risk No only tool technical, but become element strategic in build area resilient and empowered tourism competitiveness. Utilization digital technology, narrative culture local, and involvement community proven capable increase resilience area to disturbance physical, social, and environment. With approach this, Surya Kencana can contribute to development term length of Bogor City in sector inclusive and sustainable tourism

Marine Biodiversity as an Attraction to Tourist in Seribu Islands in DKI Jakarta Province Indonesia Mariati, Sri; Andri, Andri; Habibie, Fachrul Husain; Muhardiansyah, Doni; Mumin, Adhi Trirachmadi
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 2 (2023): Jurnal Khasanah Ilmu - September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i2.17710

Pramuka Island is one of the islands in the Thousand Islands cluster. This island is included in the Panggang Island Village and is the administrative and government center of the Thousand Islands Administrative District. The purpose of this study is to identify the potential for diving tourism in the surrounding Pramuka Island. The research method used is a qualitative approach with a survey research design, direct observation methods, and interviews with dive guides who have had a career as dive guides on Pramuka Island for more than 20 years. The results of this study found that there were 30 natural tourist spots with marine biodiversity being the main attraction for diving tourism. We assessed the potential in 5 favorite spots, namely finding at a depth of 2-18 meters dominated by Acropora sp coral, Massive sp coral, Foliose, Fan coral (Gorgonian sea fan), and there are coral transplants at a depth of 2 meters). The types of fish found were Baraccudasp, yellow tail fish (casionida), Anemon fish (nemo), Damselfish, and Schooling anchovies), and Hawksbill Turtles. For 25 meters deep found Fish Shelter, Grouper Fish, Snapper Fish, and transparent shrimp. Marine diversity on Pramuka Island is a great potential for marine tourism, but sustainable and scientifically based management must be implemented to maintain the sustainability of marine resources and tourist attractions.

Pengaruh Lokasi Strategis dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada RedDoorz near CBD Ciledug, Kota Tangerang, Provinsi Banten Sulistiyo, Tri Djoko; Nurbaeti, Nurbaeti; Mariati, Sri; Mumin, Adhi Trirachmadi; Muhardiansyah, Doni
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1420

This research aims to determine the effect of strategic location and service quality on customer loyalty through customer satisfaction at Reddoorz Near CBD Ciledug. This research uses a path analysis method that explains the influence of the independent variable on the dependent variable through mediating variables. Data was collected through a Google Form questionnaire carried out by accidental sampling. The population is all visitors staying at RedDoorz near CBD Ciledug. The research sample consisted of 100 respondents. The research results are: (1) Strategic location and service quality have a significant effect on customer satisfaction; (2) Strategic location and service quality have a significant effect on customer loyalty; (3) Customer satisfaction has a significant effect on customer loyalty; (4) Strategic location and service quality have a significant effect on customer loyalty through customer satisfaction. RedDoorz near CBD Ciledug's strategic location provides easy access to business centers and essential facilities, significantly increasing customer satisfaction. High service quality at RedDoorz also plays a vital role in improving customer loyalty through satisfaction by guaranteeing tangibles, reliability, responsiveness, assurance, and empathy. As a result, the combination of strategic location and superior service quality creates positive customer relationships that are strong and sustainable in the long term.

Training in Sago-Based Food Processing as An Effort To Strengthen The Community Economy in The District of Nabire, Central Papua Province Saptarining Wulan; Adhi Trirachmadi Mumin; Doni Muhardiansyah; Alifatqul Maulana
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4467

Nabire Regency faces high poverty of 23.90% in 2022 and stunting of 22.2% in 2023, even though it has abundant natural resources. PKM activities aim to improve housewives' skills in processing sago, increase awareness of food diversification, and create new business opportunities, to improve the community's diet and economic independence. The activity, which was carried out in Nabire Regency on 26-29 January 2022, involved 30 housewives from several villages in six groups. The implementation phase was carried out for two days, participants received theory about hygiene and sanitation, followed by freezing and practice in making sago dishes. Evaluation is carried out through pre-tests, post-tests and practical competitions, with prizes for the best participants. PKM activities in Nabire Regency succeeded in increasing the community's knowledge and skills in processing sago through two days of training. Participants learned sago processing techniques and the importance of hygiene and sanitation, with evaluations showing significant increases in knowledge. All groups scored above 70 in cooking practice, and prizes were awarded to the best participants. However, challenges such as limited practice time and equipment emerged, as well as recommendations for improving facilities and providing transportation for future participants.

Pengaruh Fasilitas Wisata Terhadap Keputusan Berkunjung Kembali dengan Kepuasan Sebagai Variabel Mediasi, di Taman Wisata Alam Mangrove Angke Kapuk, Jakarta Chairunnissa, Nur; Nurbaeti, Nurbaeti; Wulan, Saptarining; Mariati, Sri; Muhardiansyah, Doni
Jurnal Ilmiah Pariwisata Vol 30 No 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i1.1809

This study aims to analyze the influence of tourism facilities on the decision to revisit the Angke Kapuk Mangrove Nature Tourism Park, Jakarta, with visitor satisfaction as an intervening variable. The approach used is quantitative with path analysis techniques. The research sample consisted of 400 respondents selected using purposive sampling techniques. The results of the study indicate that tourism facilities have a significant effect on visitor satisfaction, but do not directly affect the decision to revisit. Visitor satisfaction is proven to have a significant effect on the decision to revisit. In addition, tourism facilities have a significant effect on the decision to revisit through visitor satisfaction. Based on the results of the study, it is recommended that the management of the Angke Kapuk Mangrove Nature Tourism Park improve the quality of existing facilities, such as cleanliness, comfort, and accessibility, to increase visitor satisfaction. In addition, managers can pay attention to the emotional and social experience factors of visitors. For the DKI Jakarta government, it is recommended to support the management of this ecotourism with policies that pay attention to environmental sustainability and better infrastructure development. Keywords: tourism facilities, satisfaction, decision to revisit

Analisis Pemangku Kepentingan Pada Pengelolaan Ekowisata di Siberut Selatan Kepulauan Mentawai, Indonesia Rahmanita, Myrza; Asmaniati, Fetty; Agung, Anak Agung Gde; Muhardiansyah, Doni; Mariati, Sri
Jurnal Ilmiah Pariwisata Vol 27 No 2 (2022): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v27i2.1615

South Siberut District on Mentawai Island has great ecotourism potential however its management is not yet optimal, including synergy and connectivity between stakeholders. This research was conducted using stakeholder analysis method and snowball sampling technique with expert judgment. The informants involved were twelve institutions representing four types of stakeholders, namely the Government, Community, Business, and Academics. The objective of this study is to identify stakeholders involved in ecotourism management; to classify and matrix their level of influence and interest. The significance of this research is to increase cooperation between stakeholders through optimizing their respective roles in South Mentawai. This study finds that, Firstly, the importance of government authority in ecotourism management; Secondly, half of all stakeholders have high interest, while the other half show low and very low interest in supporting ecotourism management; Third, half of all stakeholders are Crowd Stakeholders who have the potential to influence the overall management of ecotourism in the future. It is recommended that efforts should be made to inspire as many parties as possible to be involved as stakeholders. Secondly, increasing the competency capacity of human resources through education. Thirdly, synergizing cooperation and collaboration. Keywords: Stakeholder Analysis, Ecotourism Management, Interest and Influence, Siberut Mentawai

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