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All Journal JCES (Journal of Character Education Society) Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Maker: Jurnal Manajemen TheJournalish: Social and Government Journal of Government and Politics (JGOP) Journal of Community Development Jurnal Ranah Publik Indonesia Kontemporer (Rapik) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT TOMAN: Jurnal Topik Manajemen JEBRA : Jurnal Ekonomi Bisnis dan Pariwisata
Vidya Yanti Utami
Sekolah Tinggi Ilmu Administrasi Mataram
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Strategi Pengembangan Potensi Wisata dalam Meningkatkan Minat Wisatawan pada Pantai Cemare Lombok Barat: Tourism Potential Development Strategy in Increasing Tourist Interest in Cemare Beach, West Lombok Kamaludin; Vidya Yanti Utami; Dhea Candra Dewi; Nidya Putri Syahida
JURNAL EKONOMI, BISNIS DAN PARIWISATA Vol 1 No 1 (2025): Jebra : Jurnal Ekonomi, Bisnis dan Pariwisata
Publisher : Pinus Publishing

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Abstract

Cemare Beach is a beach located in Cemare Hamlet, South Lembar District. This beach has considerabletourism potential to be developed as a tourist attraction. The purpose of this research is to describe thepotential and analyze the strengths, weaknesses, opportunities and threats contained in Cemare Lembarbeach so that the right tourism attraction potential development strategy can be determined. This researchuses qualitative descriptive analysis techniques. Primary data was obtained through direct observation to theresearch location and interviews with relevant informants, while secondary data was obtained by conductingliterature studies using references to several journals that are in accordance with the topic. The data was thenanalyzed using the SWOT matrix method. The results revealed that the strategy to develop the tourismpotential of Cemare Beach can be done by (1) Conducting promotions (2) Improving infrastructure andtourist facilities (3) Collaborating with the Regency and Provincial governments, various stakeholders (4)Adding water sports tours (5) Showcasing cultural arts and local seafood culinary specialties of CemareBeach (6) Disaster mitigation and (7) Maintaining and preserving the environment. The development strategythat has been prepared is expected to be able to become a reference to develop the potential of Cemare Beachtourism objects.
Analysis of Sustainability and Strategy Development of Mandalika Special Economic Zone (SEZ) Based on Scenario Planning Vidya Yanti Utami; Johan Mashuri
Journal of Government and Politics (JGOP) Vol 6, No 2 (2024): December
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jgop.v6i2.27885

Abstract

Since becoming a Special Economic Zone (SEZ), the development of the Mandalika area has been increasingly aggressive, marked by the rapid development of connecting infrastructure in the form of road access, the construction of a sports tourism area, namely the Mandalika International Street Circuit and hotel and homestay accommodation as tourism support. But in reality, the development of Mandalika SEZ is faced with various problems such as potential conflicts, cultural influences, ecological impacts such as flooding, lack of local community involvement, lack of investors, multiple actors involved with different influences, and negative impacts from foreign investors' investments. These conditions pose a threat to the sustainability of Mandalika SEZ. The scenario planning approach is the answer to uncertainty conditions that are increasingly echoing making decision makers need a new approach that is better able to accommodate complexity and uncertainty in the development of Mandalika SEZ so that they can prepare to face it. This study aims to provide an overview of scenarios in the development of Mandalika SEZ ranging from the best to the worst, so that strategies can be formulated as a preventive effort to maintain the sustainability of Mandalika SEZ. The research method uses qualitative with a case study approach, with the analysis method using the TAID method, namely tracking, analyzing, imaging and deciding. The results showed that there are two things that most influence the development of Mandalika SEZ, namely Capital (Funds and Investors) and Synergy between stakeholders (Central Government, Provincial Government, Central Lombok Regional Government and ITDC). Then produce four scenarios of Mandalika SEZ tourism conditions in the next decade, namely: (1) Mandalika Bersinar, (2) Mandalika Redup, (3) Mandalika Terbenam, and (4) Mandalika Terbit.
Co-Authors Basuki Sri Hermato Basuki Srihermanto Dewi Rispawati Dhea Candra Dewi Fitriah Kartini Iswan Iswan Johan Mahsuri Johan Mashuri Kamaludin Mey Susanti AS Nia Kurniati Nidya Putri Syahida Novinaz Benita Rifaid Rifaid Risa Diana Risa Latifatul Hikmah Siti Hidayatul Jumaah Siti Yulianah M. Yusuf Sukmayeti, Evi