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Muhyiddin Zainul Arifin
Universitas KH. A. Wahab Hasbullah
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : Income: Innovation Of Economics And Management

 1 
Analysis of MSME Marketing Challenges in Showing Its Existence Towards Export Scale Case Study on AMMIC Muhyiddin Zainul Arifin; Achmadi Achmadi
INCOME: Innovation of Economics and Management Vol 1 No 3 (2022): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1101.375 KB) | DOI: 10.32764/income.v1i3.1685

Abstract

The challenge of export-scale marketing carried out by MSMEs that can increase sales and increase competitiveness with the SWOT analysis method in the AMMIC business (Association of Creative Mandiri Partners). The selection of the location of this research was carried out by looking at the development of MSMEs in the current era, the growing development of MSMEs in Indonesia, the business actors dared to take opportunities and decisions by exporting their products abroad aimed at developing the economy and introducing local products. The analysis used to determine the marketing challenges of MSMEs on an export scale in the AMMIC business (Association of Independent IKM Creative Partners) includes evaluation of internal factors, evaluation of external factors, IFAS matrix, EFAS matrix, SWOT matrix and Grand Strategy matrix.
The Influence of Service Quality on Company Reputation Muhyiddin Zainul Arifin; Ridwan Imanullah
INCOME: Innovation of Economics and Management Vol 1 No 1 (2021): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.1 KB)

Abstract

Service quality is the key to success to be able to satisfy consumers because through good service then the company will give a good impression to consumers This type of research is quantitative, namely research methods based on the philosophy of positivism, used to examine certain populations or samples, data collection using research instruments, data analysis is quantitative/statistical, with the aim of testing predetermined hypotheses. Based on the level of explanation (level of clarity), this study uses associative analysis. Data collection techniques using questionnaires and interviews. The respondents of this study were students of KH.A.Wahab Hasbullah University totaling 100 people. The result of this research is that there is a significant influence between service quality and company reputation. The results of the measurement of simple linear regression analysis of 0.863 are included in the strong/high correlation. While the value of r square is 0.745, which means that the service quality variable contributes 74.5% influence on the company's reputation.
The Effect of Location Selection and Store Atmosphere on Buying Interest Muhyiddin Zainul Arifin; Mohammad Abied Aula
INCOME: Innovation of Economics and Management Vol 1 No 2 (2021): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

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Abstract

This type of research is quantitative associative. Data collection techniques using questionnaires and interviews. The respondents of this research are the customers of the Lawas Jombang coffee shop which sells 100 people. The results of the t-test research on the store atmosphere variable of 7,664 are greater than the t table of 1,667 with a significance of 0.000 less than r 0.05, the store atmosphere variable has a positive and significant effect on the buying interest variable. And the t-count value for location is 2,469, which is greater than t table for 1,667 with a sig level of 0.016 less than 0.05, so the location variable partially has a positive and significant influence on the buying interest variable. Based on the results of the F test, the calculated F value of 71.789 is greater than the F table of 3.13, meaning that the store atmosphere and location simultaneously have a positive and significant effect on the buying interest. The value of Asjusted R Square obtained is 0.682. The figure shows that 68.2% buying interest (bound variable) can be explained by store atmosphere and location. The remaining 68.2% is influenced by other factors not explained in this study. variable.
Co-Authors Abdul Basith Abdur Rozaq Achmadi Achmadi Ais Aviana Anandita, Septian Ragil Arum fitria ningsih Chalimatus Sa'diyah Darmawan, Moh Faridl Fajria Nur Khasanah Habib Qoirul Tabiin Hifi Rini Puspita Hikmat Gumelar Ika Dewy Nofitasary Ika Maya Rosyidah Isyatir Rodliyah Mahmudah Kartika Wulandari Khusnul Khotimah M Aqil Mubayyinul Haq Moh. Anshori Aris Widya Mohammad Abied Aula Mohammad Fodhil Muhamad Masyhuri Malik Muhammad Ansori Aris Muhammad Faisol Sholahuddin Muhammad Farid Nasrulloh Muhammad Ridhoi Asyari Muhammad Zainul Hasan Nia Aprilia Bisari Novia Rizka Saptania Nur Khafidhoh Ridwan Imanullah Rizal Shofiyul Aziz Sahrul Ramdani Sifaunajah, Agus Siti Sufaidah Sujono Sujono Tina Rahmawati Ummul Khoirunnisa Yudha Sugianto