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All Journal Lingua Franca: Jurnal Bahasa, Sastra, dan Pengajarannya PENTAS : Pendidikan Bahasa dan Sastra Indonesia J-MACC : Journal of Management and Accounting Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Mandala Pengabdian Masyarakat
Miftahul Huda
Universitas Islam Darul 'Ulum
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Kesalahan Berbahasa dalam Surat Dinas Siswa Kelas VII MTs Sunan Drajat Sugio Lamongan Miftahul Huda; Saidatul Wafiyah
PENTAS : Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia Vol 11 No 2 (2025): PENTAS: November 2025
Publisher : Pendidikan Bahasa dan Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/pentas.v11i2.11880

Abstract

This study aims to describe various forms of language errors in the writing aspect of official letters composed by seventh-grade students of MTs Sunan Drajat Sugio using a qualitative descriptive method. The data were obtained from fifteen official letters written by these students. Data were collected through testing, observation, and note-taking techniques, using test questions and document-based corpora as research instruments. The data analysis procedure consisted of several stages, namely data selection, error identification, classification, analysis, and conclusion drawing. The results revealed several types of errors related to spelling, including: (1) punctuation errors—comprising period errors (4 instances), comma errors (4 instances), and slash errors (2 instances); (2) capitalization errors (11 instances); and (3) preposition or prefix misuse (6 instances).
PENGARUH AUGMENTED REALITY MERKETING, ONLINE CUSTOMER REVIEW, DAN BRAND IMAGE TERHADAP MINAT BELI KOSMETIK MAYBELLINE DI PLATFORM SHOPEE Latifatul Ainiyah; Siti Shoimah; Miftahul Huda
J-MACC Vol 8 No 2 (2025): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v8i2.10738

Abstract

This study aims to analyze the influence of Augmented Reality Marketing, Online Customer Review, and Brand Image on purchase intention toward Maybelline cosmetics on the Shopee platform among students of the Faculty of Economics, UNISDA. This research employs a quantitative method with purposive sampling, involving 128 respondents. Data were analyzed using multiple linear regression. The results show that Augmented Reality Marketing has a negative and significant effect on purchase intention, indicating that the current AR feature does not provide a convincing experience for consumers. Online Customer Review has a positive and significant effect, demonstrating that consumer reviews are considered credible sources of information that strongly influence purchasing decisions. Brand Image has a positive and the most dominant effect on purchase intention, emphasizing that Maybelline’s strong brand reputation increases consumer confidence. Simultaneously, the three variables significantly affect purchase intention, with an Adjusted R-Square of 0.762. These findings highlight that brand image plays a central role in cosmetic purchasing behavior, while AR features require improvement to enhance the effectiveness of digital marketing strategies.
Co-Authors Akhmad Ridlo Iqdam A Anisa Ulfah Annisa’atus Salamiyah Bisarul Ihsan Dinda Wulandari Eka Nur Sania Elena Jesica Latifatul Ainiyah Marlina Nur Siyatin Megi Widiyah Utami Miss Karimah Tayong Niken Kurnia Sari Ninik Indah Wahyuni Nur Hidayati Rifky Ardhana Kisno Saputra Saidatul Wafiyah Sari Ani Siti Aisyah Salsabila Siti Shoimah Syahruliya Romadloni Wahidah